Hector Debains Email & Phone Number

Ville De Paris, Île-De-France, France

Enterprise Sales Management & Strategic Partnerships: Driving CPG Revenue GrowthManaged a portfolio of France’s largest CPG customers (Coca-Cola, Ferrero, Kellanova, P&G), achieving a turnover of €3M (+25% YoY) through eRetail media and personalized advertising strategies.Developed tailored eRetail media solutions on top FR-Retailers for key accounts, leveraging performance marketing insights and customer-centric approaches to consistently exceed revenue, ROI targets and visibility.Identified new business opportunities within key CPG partnerships.Built deep relationships with KAM, Director, and C-level marketing executives across top CPG companies and media agencies (iProspect, Havas), driving long-term partnerships.Creative Storytelling & Cross-Functional LeadershipDeveloped compelling sales presentations using data-driven insights and market trend analysis, positioning personalized ad solutions effectively in competitive markets, and delivering clear recommendations for ROI improvement.Led cross-functional teams (Creative, CSM, and Business Insight), ensuring the seamless execution of eRetail campaigns in a fast-paced environment, while managing complex client needs and delivering client-centric solutions.

Boulogne-Billancourt, Île-De-France, France

Management of 6 sales representatives on 500 convenience stores in Paris – 8M€ TORecruitment/Training and integration for the new 60 members after 300 interviewsSales analysis, competitive intelligence with weekly scorecardEveryday management with problem solving and coaching and project leader Executing the sales company politic/process and checking the adoption by the team – increased product distribution by +25pts and +650K€ TO YoY

Paris, Île-De-France, France

Management of a strategic portfolio of clients :Development of category analysisCollective catering, theaters, Amusement park, franchised restaurantsNegotiation of annual agreementsRecommendation of annual promotions, trade marketing operations and assortmentsPrivate Label Account Manager for Aldi

Région De Boulogne-Billancourt, France

Management of the iconic brands on Click & Collect and Home Delivery Market - 30M€ de TO x2 SoM YoYPerformance analysis and implementation of action planCo-development of the e-Commerce strategy, on 5 pillars:o Products : Recommendation of optimised on top assortments - +10 pts global WDo Promotion : Development and resale of promotional plans +15% promotions YoYo Placement : Recommendation for SEO and taxonomy improvements on 50 essential key words for each retailero Page : Improvement of the quality of online contents by 25% and start Hero Imageso Placement : 600K€ budget on Brands activations with ad specialists (Criteo)with x3 in 2years on Click & Collect/Home Delivery online storeso Build strong business plans with retail media by matching solutions to our brand’s goals : conversion - +30% conversiono Negociation on CPM with a global partenarshipso Campaign analysis on : +30% CTR, sales, add to basket, add to shopping listo A/B Testing campaigns with new targets, devices, timing, promotionso Make guidelines rules for each brands to optimize the budget and the conversion « How to do the perfect ad campaigns ? » for EUAU Teams

Boulogne-Billancourt, Île-De-France, France

Management of 3 grocery brands (Old El Paso/Green Giant/Nature Valley) on offline retailer : Provera (Cora, Match) which generate more then 5M€.• Recommendation of promotional plans• Development of trade activations• Improvement of the sales field tools to develop promotions• Management of supply issues during COVID-19 crisis

Boulogne-Billancourt, France

• Management of a client portfolio constituted of 34 Hypermarkets and supermarkets with a turnover of over 11 Millions euros and sales of the following brands: Yoplait, Häagen Dazs, Old El Paso, Green Giant, Parampara and Nature Valley.• Management of a merchandiser and a commercial trainee with SMART goals in link to the company's mission and vision. I shared the good practices with new sales representant.• Planning and negotiation with clients, department managers and store managers, of the business plans contributing in the increase of their turnover and margin.• Installment of a strong business dynamic in the stores by relaying the launch of products and by ensuring the progression of our presence in linears.• Pass and analye informations on to the HQ of my daily field experience.

Rueil-Malmaison, France

• Analyzed performances and made recommendations in the Unilever’s food categories, based on: o Data sharing, customers panel, in-store checkout (Nielsen Softwares) o Identification of the 4P• Prepared meetings with National Account Manager for the 2016 National Negociation.• Analyzed and reported on previous national negociations. o Followed on innovative products performances o Communicated informations back to the field• Managed large-scale store promotions operations o Developement of new operations o Communication with the field to support the message and increase sales o Brief a communication agency

Steinfort, Luxembourg

Génaveh is an artisanal chocolaterie, which produces and design high quality products sell in all part of the world. The SME purpose large possibilities to fit of the customers needs.• Lauched new products with an operational communication. • Negociated partnerships to improve the sales. • Organized the planning of the company.• Responsible of the factory during the director vacancies. • Improved the digital part of the business.• Found new customers with high potential.www.chocolaterie-genaveh.com

Bordeaux

• Managed 42 members, President of the school association.• Promoted the school throughout France.• Organized the test for the news students.• Created planning and worked with many local partners (Carrefour, RedBull...)• Welcomed international students, created activities to integrated them into the school and the city.• Created and moderated 3 groups with more than 1200 people in each.• Supervised 4 interns during a month.

Région De Bordeaux, France

• Sold and negociated in supermarket and perfumeries.• Distributed the L’Oreal Paris and Gemey Maybelline products.• Worked as a itinerant sales representant.

Bordeaux

• Sold products and advised customers in the houseold linen and kitchen accessories shelves.• Sold personalized products in bathroom shelf.• Made a planning for a 6 members crew.• Made merchandising to increase the sales.• Assited the team building for the rebuilding of the store.

Master'S Degree, Strategic Marketing

Activities and Societies: Président de Welcom'Inseec de 2014 à 2015Member of the Conférence des Grandes Ecoles During 3 years I took.

Bts Management Des Unités Commerciales, Project Management, Team Management

Improved my knowledge on the main sales and management theories.