Hector Moran Email & Phone Number

London Area, United Kingdom

New York, New York, Us

Maximized the sale of Lobos 1707 Tequila to the trade and consumer through effective territory planning, selling, merchandising and communicating that permit achievement of company and supplier objectivesEffectively managed buying relationships with key accounts in order to achieve case sales and distribution objectives within budgetary guidelines.Conduct sales meetings and training sessions for wholesaler's sales/management staffDrive brand success via leadership selling against trade channels and actively supporting the selling efforts of the sales team and distributors.Monitor field implementation and execution of programs to ensure product pricing and promotionBuild, manage, and maintain relationships with local representatives of a national spirit brandMaintained strong relationships with key influencer accounts (both channels)Conducted sales training for the distributor sales force and account staffResponsible for marketing intelligence gathering: Review and analyze market, product performance, and other sales related data

New York, New York, Us

Highlights:Supervise, administrate, and coordinate large asset programs in various regions of the U.S. including the Northeast, Central, and Southern regions. Job Duties:• Organize an agile schedule of events, arranging staff, assets, programming, materials and other needs on an ongoing basis• Lead the planning process for each event, balancing client objectives and budget restrictions to optimize business results• Represent the client during in-person activations, meetings, and overseeing consumer engagements• Captain event staff onsite, training on key talking points and service, directing hours, meal/rest breaks, and third-party laborers• Manage associated large assets, driving to/from events, leading setup and breakdown, and handling storage and ongoing maintenance• Create and reconcile program budgets with oversight by Associate Account Director• Record and analyze program results, summarize findings, and recommend program enhancements and/or changes to improve going forward• Proactively identify opportunities to improve client business and collaborate with Associate Account Director to develop action plans for success• Build, manage, and maintain relationships with local representatives of a national spirit brand• Training, scheduling, and managing a team to achieve its goals• Manage third-party vendors, negotiate contracts, and collaborate with multiple parties

Chicago, Illinois, Us

Highlights: Managed and facilitated sampling programs for partnerships with Miller Lite & the Dallas Cowboys, Coors Light & NCAA football, and Coors Light & the Dallas Mavericks. Job duties:• Build strong relationships with Distributor Sales Team• Manage distributor inventory including re-orders, warehouse deliver and expiring product• Have clear and constant communication with Distributor regarding Programming, Sales, Displays and Product Inventory• Build strong relationships with Account Owner/Managers/Key Staff in targeted accounts• Ensure accounts are adequately and properly merchandised with equity & program POS• Drive volume, velocity, distribution & display growth at retail with MillerCoors brands• Increase volume at existing accounts & open new POD’s• Follow-up on leads resulting from field activity• Meet and exceed weekly Client-set goals• Introduce and sell-in new brands and packages including activities to support sell through

Stamford, Connecticut, Us

• Achieved regional dealer trainer objectives by contributing regional training information and recommendations to strategic plans and reviews; prepared and completed action plans; implemented production, productivity, quality, and customer-service standards; resolved problems; completed audits; identified trends; determined regional training system improvements; implemented change.• Maintained and expanded customer base by counselling district sales representatives; built and maintained rapport with key customers; identifying new customer opportunities.• Recommended product lines by identifying new product opportunities, and/or product, packaging, and service changes; surveying consumer needs and trends; tracking competitors.• Partnered with sales leadership to understand and address the needs of our dealer partners and sales reps specific to their markets.• Developed and deliver dealership training documentation (agendas, reports, recaps, and communications), recording all activities in our online reporting system.• Regular communication with upper-level management and decision makers to ensure positive brand experience

El Segundo, Ca, Us

• Supported direction and coordination of marketing activities and policies to promote products for clients; conducted weekly meetings via telephone conference or online to discuss market turnouts, distribution of premiums, and product updates. • Review performance, challenges, and sales activities of field management team for General Mills Inc. in the southwestern region.• Maintain positive and healthy relationship with various organizations, vendors, and retailers to ensure program sponsorship effectiveness. • Assist in goal setting, skill enhancement and performance reviews activities for regional managers. • Implemented research studies in determining most effective and cost efficient event presentation of brand; selected products and marketing materials to be presented at events.

St Louis, Missouri, Us

• Recognized for innovative and creative strategies to drive traffic to promotional events; Exercised critical thinking and problem solving capacities to overcome unpredicted obstacles at high-volume affairs; Facilitated the execution of major corporate projects to include Kellogg's, Dr. Pepper, Latin Grammys Street Parties, and Wal-Mart. • Interacted with clients via conference calls, email, and face-to-face meetings to facilitate client deliverables and marketing meetings.• Worked with cross-functional teams to coordinate with individual property/portfolio representatives to communicate marketing and promotional efforts and results.• Book travel into each market, reserve warehouse facilities and vehicles needed for marketing programs across the Texas region. • Coordinated financially-related tasks to include monitoring expenditures, verifying charges and resolving issues with account teams; Practiced strict attention to detail in event site checks, vehicle maintenance, merchandise inventory and ordering of assets and premiums

Chicago, Illinois, Us

• Represented Cadillac Motor Company in the fields of marketing and advertisement directly under Regional Field Marketing Manager; Engaged in the development of brand-awareness campaigns involving events, social media, guerrilla and traditional marketing with a strong focus on the Hispanic market; Ensured proper visual, financial and consumer-feedback documentation to properly assess ROI and make necessary adjustments. • Responsible for creating an effective social media campaign to gauge consumers interested in The new Cadillac ATS. • Worked closely with Cadillac DFW Metroplex dealerships to ensure alignment throughout program activations.• Conducted on-site surveying, registration, and documenting consumers whom interacted with Cadillac ATS program via social media.

Stamford, Ct, Us

Subject matter expert in marketing with a strong focus on brand promotion; develop, plan, and execute promotion strategies at concerts, conventions, benefits, and festivals; recruit, train, manage, and supervise event brand ambassadors and setup crew. • Expert negotiator in relation to event sponsorship contracts with event coordinators and media sales outlets; assess event marketing progress, identify weaknesses, and apply corrective action to obtain fullest sales and marketing potential for revenue. • Establish and maintain cooperative relationships with representatives of community, consumer, employee, and interest groups • Study the objectives, promotional policies, and needs within the organization to develop strategies that will influence public opinion or promote ideas, products and services. • Conduct economic and commercial surveys to identify potential markets for products and services; tasked with writing, designing, and submitting evaluation reports for potential clients in North Texas area; managed teams in various markets throughout state.

Redwood City, Ca, Us

Marketing/Events for FIFA 2010 Launch and Release.

• Vital contributor to the brand promotion and business affair management of EA Sports FIFA 2010 Tour to promote various video games; in charge of evaluating all facets of financial operations to include budgeting, expenditures, research, and development appropriations.• Fully accountable for managing and supervising a two-person team during a western United States tour; arranged travel, board, and transportation for staff.• Implemented research studies in determining most effective and cost efficient event presentation of brand; selected products and marketing materials to be presented at events and promotional programs.

Chicago, Il, Us

• Fully in charge of managing all affairs regarding Verizon Wireless tours to include expenses, travel arrangements, crew training/management, and promotional materials; worked closely with advertising and promotion managers to direct and coordinate events.• Supported direction and coordination of marketing activities and policies to promote products and services for clients; conducted weekly meetings via telephone conference or online to discuss market turnouts, distribution of premiums, and product updates. • Accountable for physical maintenance of Verizon Wireless promotional tour bus; ensured preventative mechanical maintenance and repair for optimum travel performance.

New Berlin, Wi, Us

• Chief point of contact in brand marketing functions for various clients including Bank of America and Alltel Wireless; coordinated promotional logistics of all events regarding presentation setup/breakdown, merchandise usage, and maintaining motivational morale.• Trained, managed, and supervised temporary event crews; responsible for handling shipping and returning of premiums, event site materials, and receipts.• Documented events and submitted productivity with photographs and detailed written recaps; maintained consumer awareness through promotion of client websites.