Expansion: Responsible for the expansion plan (that includes how much restaurantes should be open, when and where). Negotiation of the posible locations, the rents and the construction.Operations: Responsable for the day to day operation of the restaurants, for the inventory management and acquisitions. Making sure that the food elaboration process is follow to ensure the quality. HR: Responsible for making sure of having the right people doing the right job as well as the employees development.Administration: Responsible for the correct use of the resources, for ensuring that the profit margin is as high as possible and for the presentations to the board of directors.

Responsible for the national sales, with a sales goal of over $36 million pesosManage the 4 regional managers (Monterrey, Guadalajara, México and Chihuahua)Ensured a competitive advantage by managing the price and the promotions.Ensure de Sales Reps daily routines that will guaranty their sales goals

Managed the income of snacks, beverages, cigars, etc. which resulted in an increment of 12% Vs 2012 (Annual income total - Mx $27 million pesos).Managed the Six brand: store image, standardization, image visibility, clients value offer and lay outs.Ensured a competitive advantage by managing the price offer and the promotional activity of beer, snacks and beverages.

The design of the new Retail culture as well as the technology needed to achieve the new vision.

Management of the expansion and maintenance budget, store expansion and brake even analysis.

Responsible for the marketing budget of over a million dollars and analysis for a more profitable sales strategy.