I positioned the Italian beauty brand Alfaparf Milano on social media in Mexico, Central America, and the Dominican Republic, obtaining B2B and B2C leads. I designed a PR strategy and press events for Alfaparf Milano Mexico, which in 2019 generated 136 publications promoting products in media, saving 1,431,982MXN advertising.I ran a PR and social media agency, working on content creation, editorial calendars, Meta ads, branding, photography, influencers, and customer management for beauty, fashion, and pharma brands.

I aligned the branding of the German company Sto in LATAM for advertising, marketing materials, retail, and look & feel at big trade shows such as Expo Cihac (Mexico), Feicon (Brazil), Expo Camacol (Colombia), and Feria de la Construcción (Chile).I managed budgets, marketing plans, PR, communication, advertising, trade shows, events, eMail campaigns, social media, apps, and websites for the countries, working with directors for each country.

I built #1 of awareness, 80% market share HP VS Canon and Epson (working with the sales team), and market development for HP DesignJet printers in graphic arts, architecture, photography, manufacturing, mining, oil, and gas.I define and execute the budget, communication, advertising, public relations, product launches, press trips, KOLS management, B2B marketing (21 resellers & 10 wholesalers), CRM, retail, showroom, trade shows, events (corporate, partners & social), and training in Mexico City, Atlanta, Barcelona, Cusco, and Punta Cana.