Hector J. Martinez has over 30 years of experience in the Mexican and US Latin Television, Music and Entertainment industry. He is specialized in creative development, artist discovery, musical concepts and television programming, consistently analyzing market opportunities and developing 360º projects including new technologies, digital and social marketing. Hector headed A&R at EMI, has appeared on such programs as ‘Academia’ and ‘Mexico Got Talent’ on Mexican TV and most recently was Head of Talent & Music at Univision (US) and TV Azteca (Mexico).
Premium Stage Production
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Partner And Productor EjecutivoPremium Stage ProductionMiami, Fl, Us
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Productor & Director Creativo: Musica, Tv, Espectáculos & Experiencias Inmersivas.Profesional Independiente Jan 2019 - PresentUsa & México
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ConferencistaProfesional Independiente Feb 2018 - PresentMéxico - Miami
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Director De La Academia 2018Tv Azteca Jul 2018 - Oct 2018 -
Creador Y Productor De Catarsis LiveCatarsis Live Sep 2017 - Feb 2018El mejor espectáculo de Mèxico ( www.catarsislive.com )
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Director Azteca Music & EntertainmentTv Azteca Feb 2015 - Nov 2016 -
On Air Personality " Mexico Got Talent "Tv Azteca Sep 2014 - Nov 2016 -
Director Agencia De Talento & MusicaTv Azteca Jan 2014 - Feb 2016 -
On Air Personality " Soy Tu Doble"Tv Azteca Jun 2014 - Oct 2014Mexico City Area, Mexico -
Founding Partner11Perfecto Llc Oct 2013 - Sep 2016
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Director Talent DevelopmentUnivision Communications 2010 - May 2013•Responsible for acquisition, development, positioning, coaching, management, negotiation and hiring for all Univision, Unimas and Galavision Talent in Entertainment, Studios, Sports and News branches. -
Director Academia ( 6 Generation )Tv Azteca May 2009 - Dec 2009Mexico City Area, Mexico•Responsible in creating and producing the Star System structure for acquisition strategies, development, and coaching the cast, successfully gathering all the country around a self improvement and artistic growth reality show.•Provided leadership and guidance to the artistic and musical areas.•Participant Talent on Camera guiding and coaching the contestants. -
A&R DirectorEmi Music 2007 - 2009Mexico City Area, Mexico•Responsible in creating and developing successful 360° strategies for primordial specific TV Products. -
Consultant For Record Companies, Tv , Radio Stations And Publishing Companies.Consultant 2003 - 2007Los Angeles Ca•Strong Performance Company providing consultancy and developing projects for TV, record labels and special events aimed to the Latin Market. •Provided advice and guidance to board of directors on marketing and communications strategies, contract negotiations and new business music development.•Exceptional in identifying new talent for the entertainment industry in USA.
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Director La AcademiaTv Azteca 2002 - 2004Mexico City Area, Mexico•Responsible in creating and producing the Star System structure for acquisition strategies, development, and coaching the cast, successfully gathering all the country around a self improvement and artistic growth reality show.•Provided leadership and guidance to the artistic and musical areas.•Participant Talent on Camera guiding and coaching the contestants, achieving over 2 million records sold. Some of them are: o Yahiro Myriam Montemayoro Víctor Garciao Raul… Show more •Responsible in creating and producing the Star System structure for acquisition strategies, development, and coaching the cast, successfully gathering all the country around a self improvement and artistic growth reality show.•Provided leadership and guidance to the artistic and musical areas.•Participant Talent on Camera guiding and coaching the contestants, achieving over 2 million records sold. Some of them are: o Yahiro Myriam Montemayoro Víctor Garciao Raul Sandovalo Estrella Show less -
A&R Director 1992-2000 / General Manager 2000 - 2002Emi Music Apr 1992 - Apr 2002•Led the developed and implementation of A&R and marketing plans that resulted in positioning the company as the second most important in the market consistently for over 7 years. •Signed and / or successfully positioned artists such as: ThaliaSentidos OpuestosEl Gran SilencioPlastilina MoshPandoraLitzyMijares LyndaJaime CamilDavid TorrensNopal BeatShaila DurcalVictimas del Dr. CerebroDiego Shoening Verbena PopularDaniela… Show more •Led the developed and implementation of A&R and marketing plans that resulted in positioning the company as the second most important in the market consistently for over 7 years. •Signed and / or successfully positioned artists such as: ThaliaSentidos OpuestosEl Gran SilencioPlastilina MoshPandoraLitzyMijares LyndaJaime CamilDavid TorrensNopal BeatShaila DurcalVictimas del Dr. CerebroDiego Shoening Verbena PopularDaniela RomoKudaiEly GuerraAleks SyntekAzul Violeta •Drove the development and implementation of aggressive marketing campaigns that resulted in sales growth and profitability in the Mexican market for artist such as: SelenaRobbie WilliamsLuz Casal ColdplayHeroes del SilencioPericos GorillazRadiohead•Responsible for planning and directing the creation of the following movie and TV soundracks:Sentimientos Ajenos ( TV, Televisa )DKDA ( TV, Televisa )Primer Amor ( TV,Televisa )Serafin ( Cine, Televicine )De la Calle ( cine )Daniela ( TV, Telemundo )Sexo, Pudor y lagrimas ( cine )El tigre de Santa Julia ( cine )Vivir Mata ( Cine )Amar ( Cine ) Show less -
Management DirectorJaguar Representaciones / Disa 1990 - 1992Mexico City Area, Mexico•Making the most of the “Mexican Regional Music”momentum, in charge of seeking, signing, coaching and debuting artist of the genre.•Launched marketing and media campaigns for artists which nowadays continue being the favorite of the target. Some examples are: Cardenales de NL, Banda Movil, Samuray, Ladrón, Liberación and Bybys.
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Programming DirectorNucleo Radio Monterrey 1988 - 1990Monterrey Area, Mexico•Responsible for the developing the strategy and overseeing the artistic direction, production and programming areas.
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Tv Produccion CoordinatorTelevisa 1982 - 1984Monterrey Area, Mexico•General coordination for “Esta Mañana” (Morning Show) and “Club Infantil” (kids entertainment TV show).
Héctor Martínez Skills
Frequently Asked Questions about Héctor Martínez
What company does Héctor Martínez work for?
Héctor Martínez works for Premium Stage Production
What is Héctor Martínez's role at the current company?
Héctor Martínez's current role is Partner and Productor Ejecutivo.
What skills is Héctor Martínez known for?
Héctor Martínez has skills like Broadcast, Television, Radio, Broadcast Television, Digital Media, Radio Broadcasting, Video Production, New Media, Advertising, Video, Radio Advertising, Acting Training.
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Hector Martinez
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Hector Martinez
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