Héctor Antonio Ramírez Ramos Email & Phone Number

Monterrey, Nuevo León, México

• I am a dedicated and results-oriented professional with a notable track record as a Business Development Manager. My focus lies in the development and negotiation of commercial accounts through the Sorianacheck.
• Closure of annual comemrcial plan exceeding $50 million pesos within an accelerated timeframe, surpassing established goals.
• Development of over 30 commercial campaigns in collaboration with more than 13 business partners, resulting in a significant ROI of 8.1.
• Business Developer and consultant, with taylor made sales and marketing strategies, selling out over $120 million pesos

• Retail regional leader, overseeing the south and bajio campus in Mexico, with over 13 college campus and 7 stores, managing 7 direct reports and mentoring 15 more, being the only university apparel retail in Mexico.
• Designed the customer experience for TECstore nation wide, with CRM tools and shopper journey
• Lead the transition from retail only stores to omnichannel experience, achieving commercial plans and over 30% growth vs LY
• Owner of the e-commerce accounts with Amazon and Mercado Libre, managing amazon seller central and with over $200 thousand pesos in the first three months
• Oversee the construction and function of 7 stores, design the retail experience with 20% in savings in construction budget
• Develop training manuals and process, surpassing commercial plans every year, even in COVID

Ciudad De México Y Alrededores, México

• Responsible of finding new business opportunities and sustainable growth with current ones, managing 3 direct reports with 12 clients of toys and sports industry in Mexico and Brazil.
• Lead the launch of the new Food Service tracking in Mexico.
• Succesfull negotitation with top clients, achieving revenue growth of 25% vs. LY.
• Upsell Premium services with Mattell and Hasbro, for the first time in all business relationship.
• Consultant for agressive launches in christmas season for Disney, Hasbro, Mattel and Lego

México

• Apple Customer Experience Leader. Business manager, overseeing sales, training, merchandising and operations across a number of retail partner stores within an assigned territory. Leadership role, managing key accounts.
• Hired as first worldwide generation of Customer Experience Leader, set way of working forApple Customer Experience Leaders to come.
• Increased 15% Growth YoY of all business lines (iPad, iPhone & MAC) in all retail partners, over delivering revenue objective, above the national average.
• Surpassing initiatives aggressive launching targets (double digits) in mobiles (+5 pts weighted average)
• Managing 3 direct reports and over 185 indirect reports.
• Trained retail and TELCO junior managers across the republic

Puebla De Zaragoza

• Owner of all Kellogg Sales operations in Puebla and Veracruz states, managing an average monthly budget of over $15MM mxn, mentoring three direct reports. Developed and implement strategies, policies and procedures to.
• Delivered 12% YTD growth in top customer of Southeast (HFS/DSD)
• Improved sales fundamentals in Southeast, +20% Numerical Distribution in key brands as Special K
• Increased +14% POS in top 5 customers behind a sustainable promotional plan.
• Launched 2 key initiatives that enabled +6.5 pts incremental share in record time (5 months)
• Be the first Sales Operation Executive directing two states.

• Performed management functions as: inspections, surveillance and accounting in order to meet specified targets. Store manager, with $90MM mxn monthly sales, $60MM mxn inventory and 250 employees under my personal.
• Delivered a 13% Growth VS. LY, implementing purchase process in clothes department
• Surpassed a target of $110MM mxn in Christmas Season, to position the store in national top ten
• Selected for the annual program ‘’Asociado 100 en cultura’’ in which they recognized me as an ethical and upright associate by my peers and employees