Héctor Antonio Ramírez Ramos Email & Phone Number

Monterrey, Nuevo León, México

I am a dedicated and results-oriented professional with a notable track record as a Business Development Manager. My focus lies in the development and negotiation of commercial accounts through the Sorianacheck program, where I have successfully closed deals exceeding 50 million pesos, achieving the annual commercial plan within the first four months of the year.•Closure of annual comemrcial plan exceeding $50 million pesos within an accelerated timeframe, surpassing established goals.•Development of over 30 commercial campaigns in collaboration with more than 13 business partners, resulting in a significant ROI of 8.1.▪ Business Developer and consultant, with taylor made sales and marketing strategies, selling out over $120 million pesos

Retail regional leader, overseeing the south and bajio campus in Mexico, with over 13 college campus and 7 stores, managing 7 direct reports and mentoring 15 more, being the only university apparel retail in Mexico.▪ Designed the customer experience for TECstore nation wide, with CRM tools and shopper journey • Lead the transition from retail only stores to omnichannel experience, achieving commercial plans and over 30% growth vs LY▪ Owner of the e-commerce accounts with Amazon and Mercado Libre, managing amazon seller central and with over $200 thousand pesos in the first three months • Oversee the construction and function of 7 stores, design the retail experience with 20% in savings in construction budget• Develop training manuals and process, surpassing commercial plans every year, even in COVID

Ciudad De México Y Alrededores, México

Responsible of finding new business opportunities and sustainable growth with current ones, managing 3 direct reports with 12 clients of toys and sports industry in Mexico and Brazil. • Lead the launch of the new Food Service tracking in Mexico.• Succesfull negotitation with top clients, achieving revenue growth of 25% vs. LY. • Upsell Premium services with Mattell and Hasbro, for the first time in all business relationship.▪ Consultant for agressive launches in christmas season for Disney, Hasbro, Mattel and Lego

México

Apple Customer Experience Leader. Business manager, overseeing sales, training, merchandising and operations across a number of retail partner stores within an assigned territory. Leadership role, managing key accounts and responsible for maintaining strong collaborative relationships with partner stores, influencing them to connect people and products to deliver a superior customer experience.• Hired as first worldwide generation of Customer Experience Leader, set way of working forApple Customer Experience Leaders to come.• Increased 15% Growth YoY of all business lines (iPad, iPhone & MAC) in all retail partners, over delivering revenue objective, above the national average.• Surpassing initiatives aggressive launching targets (double digits) in mobiles (+5 pts weighted average) • Managing 3 direct reports and over 185 indirect reports.• Trained retail and TELCO junior managers across the republic

Puebla De Zaragoza

Owner of all Kellogg Sales operations in Puebla and Veracruz states, managing an average monthly budget of over $15MM mxn, mentoring three direct reports. Developed and implement strategies, policies and procedures to maximize earnings and positioning the company for sustainable growth; funds investment management with 16 direct and over 800 indirect commercial partners. Managing all brand in the portfolio. • Delivered 12% YTD growth in top customer of Southeast (HFS/DSD) • Improved sales fundamentals in Southeast, +20% Numerical Distribution in key brands as Special K • Increased +14% POS in top 5 customers behind a sustainable promotional plan. • Launched 2 key initiatives that enabled +6.5 pts incremental share in record time (5 months) • Be the first Sales Operation Executive directing two states.

Performed management functions as: inspections, surveillance and accounting in order to meet specified targets. Store manager, with $90MM mxn monthly sales, $60MM mxn inventory and 250 employees under my personal responsibility, before that I was leader of store areas (operations, clothes, groceries and chemicals). Including financial perspective, P&L management, merchandise purchase and cost reductions. • Delivered a 13% Growth VS. LY, implementing purchase process in clothes department • Surpassed a target of $110MM mxn in Christmas Season, to position the store in national top ten • Selected for the annual program ‘’Asociado 100 en cultura’’ in which they recognized me as an ethical and upright associate by my peers and employees