Hector Serpas Email & Phone Number

Los Angeles, Ca, Us

Miami, Us

~Lead strategy and execution for Univision’s music app digital audio content, including radio stations & affiliates, digital exclusive stations, playlists, podcasts~Execute daily content curation for playlist based on all genres, moods, actives. Create & Maintain editorial content calendar for programing & social distribution.~Manage day-to-day content relationship with radio/tv programming leads & music-centric tentpoles leads. Manage cross functional teams to execute programming and business strategies.~Manage the delivery of quality/relevant audio content for all digital audio experience, including terrestrial & streaming audio marketing promos & social media marketing campaigns~Develop specific social media strategies for radio’s multi-brands that drive streaming and engagement for app audio content~Manage 3rd party on-boarding process for radio affiliates, audio distribution partners and smart speaker platforms

Miami, Florida, Us

~Lead team of editorial managers, multimedia producers + video editors, social media strategist & graphic designers across different time zones and countries for the creation and curation of digital video content including daily radio show highlights, original episodic web series, digital franchises & social content across UCI O&O verticals. Successful in growing record-breaking numbers for video, display & social content in first 3 months.~Work with team of data analysts to track actionable insights & recommendations, grow and retain audience engagement based on Google Analytics custom reports and dashboards. Continuously sharing information and learnings for our digital team to be strategically data driven for content creation/curation.~Key liaison for digital sales managers, business development & marketing teams to identify sponsorship opportunities, and branded content integration. ~Work collaboratively with senior leaders of radio/tv to identify and leverage integration opportunities with key talent and UCI verticals. Successful in bridging the gap between units to create video content and collaborate on revenue generating opportunities.

Miami, Florida, Us

~Work collaboratively with senior leaders of digital business units to identify and help execute strategic goals and KPI objectives for audio streaming. Reached highest streaming numbers for audio streaming division in March 2017 with 10+ million listening hours ~Manage strategy & development of digital exclusive stations, DMCA compliant stations and on-demand podcast channels.~Work and communicate effectively with product, development, and mobile/web teams on functionality of live linear/digital music stations, playlist, and podcast for O&O digital properties~Manage the process of sending push notifications thru 3rd party partner Urban Airship. Create messaging strategy, weekly analytics and segmenting audiences to drive up mobile app engagement ~Oversee and lead integrations for audio product across UCI divisions and collaborate on editorial calendar for Entertainment, Music, TV & Radio units~Management of product relationships with third party streaming/on-demand partners (Apple, Tune-In, iHeart, Slacker, MediaNet, AudioBoom)~Experience partnering on large-scale projects with Product, Operations, Engineering, Finance, Ad & Marketing teams.

Miami, Florida, Us

~ Lead Music Curator for Uforia App Moods Playlists, responsible for creating and maintaining extensive libraries in Spanish/English Genres. Day to day content prioritization and ingestion.~ Worked directly with executive and corporate leadership team on development on Uforia App v6.0 - Also worked with development team in identifying bugs. ~ Helped develop digital content segments, content pieces, and overall direction for Uforia Lounge Artist interviews & fun pieces~ Developed and maintained Uforia digital exclusive station channels + Lead role in Artist branded channels (Pepe Aguilar, Becky G, Chachi Gonzales) & Client Sponsored Channels (Pepsi, Subway)~ Took leadership role in audio streaming as we transitioned to Wide Orbit / Abacast system. Worked with stakeholders in corporate, engineering, sales and ad ops + Developed best practices & training digital content team for streaming channels.

Miami, Florida, Us

-Executive Producer Top Rated National Syndicated AM show “Piolin por la Mañana”. Direct Supervision of producers, board ops, writers and editors, collaborated with team of key stakeholders across country on national promotional campaigns. Managed bookings for TV/Out of market talent appearances. Oversaw all on-site production & On Air execution of top rated radio-reality segments, Talent Development & Coaching. -Content Director for Market Heritage KTNQ-AM, Created and Implemented SOP’s for staff, Hired & Trained staff on all aspects of On Air systems Audio Vault/Zetta as well as Network Satellite feeds, and National/Local Sports Feeds (NFL, Liga MX, Dodgers) Produced Top-Billing Political Program-HD Format Specialist, Created first Spanish Pop Christian station in the country “Amor Celestial” (KLVE FM-HD2), also Produced and hosted top rated syndicated show for same format. Created grass root campaign with local churches to create awareness for new HD technology.-Director of Image Production, Wrote & Produced image for 4 different formats in LA market cluster, Lead Role in acquiring first ever Pro-Tools system for cluster, Multi-Track On-Site recordings of private station concerts, Expert Knowledge on Pro-Tools, Adobe Audition, Logic Pro X, Audio Vault/Zetta production environments.

BPM Records on Hayes Valley (closed) was a staple in San Francisco, where all top club Dj's and taste-makers got their fix on their vinyl addiction.As a Buyer (Music Curator) I would buy from Independent and Major Distributors and helped Dj's discover gems (domestic or imports) From Deep House & Top 40 to White Labels & Acid Jazz, I learned to develop a superb taste to satisfy the diverse musical influencers of the Bay Area.

-Programming Assistant/ Mix Show Director. Managed Music Industry relations for Mix Shows, Key Liaison with local Record Pools, Night Clubs, Event Managers. Music Scheduling and Mix Show Dj's Supervision.-On Air Personality. Hector The Ejector, with shifts in afternoons and night shows. -Lead Mixer for station. Top Rated Mid Day & Afternoon shows. Top Club DJ in San Francisco Bay Area for Sound Factory, Club Oasis, Studio 47, Club DV8.

B.A.D.D.A.(Bay Area Dance DJ Association) est.1975 Record Pool Coordinator -Liaison for Record Labels & Club DJ's in San Francisco Bay Area.-Weekly Servicing for Top Bay Area Club DJ's and Radio Stations.-Weekly reports for Record Labels, Record Stores.

Call Out Research associate for X-100 FM. Board Operator during weekends and Countdown Shows, Mixer for Saturday Nights.

High School Intern, worked in afternoons with Music Dept, helped organized music library and handled calls for night time show. Assisted Production Department with dubs, edits.