Hector Strickland Email & Phone Number

London

London, England, United Kingdom

Formulated and implemented the 2024 Digital Marketing strategy to drive awareness, growth and sales through key market channels. Set and allocated the 2024 Digital Marketing budget.Managed a team of four across ecommerce, CRM, social media and digital design, as well as three external agencies across web, paid social and SEO.Interfaced directly with the CEO and MD, as well as other key stakeholders such as HR, Finance, Events and other Heads of Department.

London, England, United Kingdom

Founded a social media and digital marketing practice, supporting luxury consumer brands, largely focused on drinks, spirits and FMCG. Worked with 18 clients on both a campaign and retainer basis, including Eight Lands, Freedom Brewery, DIRTEA, Mosa Meat, Drummonds, MEDAHUMAN, The Art of Banksy Exhibition and ATWATER Skincare.Personally won, led and managed all client accounts. Areas include strategy, content, community management, CRM and amplification across paid media advertising and third party channels (influencers, partnerships, digital PR).Established a strong network of strategic partners to diversify our offering and further support our clients.

London, England, United Kingdom

Marketing and developing BMAS Agency's digital marketing department, having personally established the company in this sector.Secured new clients for the agency, including Seiko, Grand Seiko, Arksen, Hardly Ever Worn It, Enemigo Tequila and Peter's Yard.Continued to oversee client strategy and campaigns on a topline level, while lending support as required.

London, United Kingdom

-Digital strategy of both new, emerging and established brands-Organic community growth across social media platforms-Targeted community & audience engagement-Community management-Reputation management-Paid advertising-Influencer marketing-Content creation-Brand partnerships and collaborations-Digital PR

In January 2017, with a group of friends I signed up to the 2018 Talisker Atlantic Challenge- a 3,000 mile unsupported ocean rowing race from the Canary Islands to Antigua.Just over two years later we arrived in Antigua placing third in the race, first in our class and with a new Guinness World Record for the fastest 5 man team to row the Atlantic, having raised over £55,000 for Cancer Research UK.In total, we spent 36 days 19hrs and 9 minutes at sea.Over the course of our campaign, I took full responsibility for the media presence and communications of the team, having initially come up with the name, logo and team brand aesthetic. Instagram was our primary presence and in under two years, we had amassed a community of nearly 20,000 followers.In the build-up to the race, I was able to leverage our social presence to secure both financial and equipment sponsorship for the team whilst at the same time documenting our journey to the start line and beyond amongst an organic, highly engaged community.The experience taught me a lot about my ability to persevere through adversity far beyond the realms of my comfort zone, whilst broadening my horizons and whetting my appetite for adventure!

London, United Kingdom

Digital Experience Gained: - Content creation and digital strategy for both consumer and corporate brands in the luxury sector, including Diageo Reserve, Sumosan, Nude glass, British Land, Experimental Group and EJ Gallo - Establishing, building and growing communities on social media, as well as full service management of communities with followings in excess of 287k users- Social media advertising, online influencer advocacy both paid for & organic and blogger engagement- Reporting on social media performance, setting social media KPIs for campaigns and working to achieve themPR Experience Gained:- Implementing global PR campaigns to effectively amplify a brand’s key messaging and to heighten consumer awareness for brands including Nobu, Aqua Group, Fever Tree, Diageo Reserve, The World’s 50 Best Bars, Boisdale, Nightjar and Perrier Jouët - Experience in working with a wide range of luxury lifestyle brands, specialising within food, drink, bars and restaurants- Establishing and managing relationships with the press, including titles such as The Independent, The Guardian, Men’s Health, The Gentleman’s Journal and The Mayfair Times- Communicating with mainstream and wider media sources to secure coverage for brands- Setting KPIs for PR activity and working to achieve them- Reporting on PR success to higher management and clientsEvents Management Experience:- Planning and organisation of high profile events including the Nobu Berkeley Street 15 year anniversary party, the Universal Music BRITS after-party and shows and presentations for London Fashion Week and London Collection Mens- Confirming diary press to attend, hosting media at the event and then selling in to wider media titles

Atlanta, Georgia

- Established, branded, marketed and sold a subsidiary ammunition brand for Atlanta Arms, broadening the company’s consumer base and promoting growth

London

- Incorporated Boss & Co. USA and established a physical overseas presence for international business in North America.- Worked on the development of a new entry-level hand finished product for Boss & Co, which increased manufacturing output by +300%. Additionally formulated the marketing strategy for the new product, which was focused on seeding organic growth.

Columbus, Ga. Exeter, Nh. (Usa)

- Worked with a small team on an independent design project for Heckler & Koch based in New Hampshire, USA.- Consulted on the online sales platform for Heckler & Koch, working to streamline the customer journey and optimise the user experience. This included writing copy for their global site, mapping the site layout as well as conducting market research into consumer trends at the time.

London, United Kingdom

- Oversaw both direct and online sales for television retail platform Pitch TV, which included managing customer relations and working to optimise the efficiency of operations

Durham, United Kingdom

Organised and directed multiple events whilst at university for a society I helped to establish. The events were social affairs catering for up to 200 people, run for profit to ensure the future growth of the society

Worked with the founder of Onepiece Jump In to establish the Norwegian brand in the UK market. Set up and managed a nationwide sales network