Mohammed Hedadji's Location
Raleigh-Durham-Chapel Hill Area, United States
Mohammed Hedadji's Contact Details
Mohammed Hedadji work email
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Mohammed Hedadji personal email
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Mohammed Hedadji phone numbers
About Mohammed Hedadji
Business leader and digital marketer with a passion for building technology to address complex marketing problems. I specialize in user-privacy, automating marketing workflows, and finding more intelligent ways to spend advertising dollars. I'm looking to offer free digital consulting services to non-profit and service-oriented organizations. Trying to make an impact, however I can!
Mohammed Hedadji Work Experience Details
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Co-Founder And CeoNodus Sep 2022 - PresentUnited StatesFocus on the data, not how you'll get it. -
DirectorRed Ventures Aug 2021 - Sep 2022I combine business leadership and technical marketing expertise to drive results for partners in the digital space. In my role today, I focus on bringing automated and data-informed technology to our various media buying efforts. I specialize in building digital marketing programs from the ground up, across multiple PM channels (SEM, Programmatic Display, Paid Social, and Online Video) and marketing goals (direct-response, mid-funnel, and awareness). I find purpose in my work from teaching and mentoring future marketers, to push the industry forward with a standard of excellence. -
Senior Marketing ManagerRed Ventures Jul 2019 - Jul 2021Senior Display Associate:Built Red Ventures' first full-service Display & Video media buying department, responsible for $90MM+ in annual media spend. This included hiring and training a team of 17 media analysts to support one of the largest digital brands in the world across 12 services lines-of-business. I was also responsible for building technology & data-infrastructure to support Ad Ops, Media Activation, and Analytics across self-service programmatic and digital video. Senior Marketing Lead: In this role, I served as lead across four digital subscription businesses, spanning key categories such as music, podcasts, news, and books. My team of roughly 8 engaged in media planning and activation for both awareness and direct-response media, responsible for $60MM+ in annual media spend. Senior Lead - Marketing Technology: With a focus on user-privacy and operating in a cookie-less/IDFA-free world, I led major technological migrations amidst Apple's App-Tracking-Transparency updates. This included building a user-anonymous and Apple-compliant attribution and media-reporting platform. Additionally, my team worked to develop fully contextual marketing technology to drive performance KPIs in the in-app space.
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Paid Media AnalystRed Ventures Jun 2017 - Jun 2019Charlotte, North Carolina AreaPaid Media lead, driving strategy and execution of multi-million dollar UA campaigns. Focused on the programmatic Display & Video space, with cross-functional experience in SEM, Paid Social, and data analytics. Leveraged skills as an influential communicator in a role that entailed daily partner interaction. This involved delivering presentations, conveying strategy, and work with partners to solve highly complex business issues.
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Senior Writer - Sports And Business EnterpriseThe Daily Tar Heel May 2015 - May 2017Chapel Hill, North CarolinaI produced and published coverage of UNC-Chapel Hill athletics, further honing my communication skills. Additionally, I crafted in-depth enterprise articles connecting business and sports. These articles required long-term research and investigation, as well as constant communication with coaches, players, and members of the UNC Department of Athletics. Lastly, I also wrote in-depth and creative feature articles as a senior writer, helping the Daily Tar Heel's audience further connect with UNC athletes and coaches. -
Staff WriterThe Daily Tar Heel Sep 2014 - May 2015Chapel Hill, North CarolinaAs a staff writer for both the University Desk and Sports Desk, I researched relevant topics and conducted interviews to produce coverage surrounding the UNC-Chapel Hill. Additionally, I worked to develop my skills in written and interpersonal communication by publishing two articles each week.
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Marketing And Communications InternLenovo May 2016 - Jul 2016Research Triangle Park, North CarolinaDuring my time as a Lenovo Tech World intern, I worked with both the World-Wide Social Media team and the Lenovo Public Relations team in preparation for Lenovo Tech World, the company's largest event of the year. As a member of the Social Media team, I worked to plan, create, and publish content to Lenovo's multiple global social media platforms. Utilizing strategic social media marketing, we utilized social media to drive engagement and excitement for Lenovo Tech world. Through the use of various social media platforms, I work to increase Lenovo's following and generate buzz around Lenovo Tech World and the technology that will be introduced on June 9th. With the Public Relations team, I worked with various agencies and companies to utilize media to convey various messages to Lenovo's audience. In addition, I gained a deep insight on Lenovo and the technology industry by monitoring and analyzing news in the industry daily — later synthesizing it and communicating important information to various Lenovo officials. Lastly I also worked to enhance and measure the media experience leading up to and during Lenovo Tech World. -
Chairman - Executive BoardUnited Muslim Relief - Triangle Chapter Nov 2014 - Apr 2016Chapel Hill, North CarolinaDuring my time with United Muslim Relief, I worked cross-functionally with other Chairman to organize our chapter's efforts for alleviating global poverty and positively impacting the Triangle community. As a chairman, I focused my efforts in addressing the needs of local refugees — providing material, educational, and emotional support for local refugees in need. In this position, I engaged in end-to-end project planning. From developing marketing strategies to facilitating day-of operations, I utilized my autonomy to facilitate service projects for the hundreds of UMR volunteers in our area. Additionally, I coordinated with United Muslim Relief - National to plan events, which assisted those in need on an international scale. In a leadership role with United Muslim Relief, I developed a vast array of skills in my position. Most notably, I honed my leadership, communication, and end-to-end event-planning skills. -
Marketing And Operations InternSmart Courier Inc. Jun 2015 - Aug 2015Mebane, North CarolinaAs an intern with Smart Courier, I worked daily with the Executives and Managers to learn more about market analysis and strategy. In a highly competitive market, I used my experience to gain a deeper understanding of the necessary steps to survive and thrive in a market.Additionally, I worked to improve internal communication — between drivers, employees, and managers alike — especially pertaining to safety regulations in the courier business. In my time as an intern with Smart Courier, I gained high-level exposure in a nationally-functioning organization. Through my projects and daily experiences, I learned about market and operations strategy.
Mohammed Hedadji Skills
Communication
Public Speaking
Team Leadership
Research
Social Media Marketing
Business Writing
Strategic Planning
Marketing Strategy
Marketing
Customer Service
Spanish
Microsoft Office
Microsoft Excel
Social Media
Microsoft Powerpoint
Data Analysis
Digital Marketing
Paid Search
Mohammed Hedadji Education Details
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B.S. Business Administration
Frequently Asked Questions about Mohammed Hedadji
What company does Mohammed Hedadji work for?
Mohammed Hedadji works for Nodus
What is Mohammed Hedadji's role at the current company?
Mohammed Hedadji's current role is Co-Founder & CEO of Nodus.io.
What is Mohammed Hedadji's email address?
Mohammed Hedadji's email address is mh****@****res.com
What is Mohammed Hedadji's direct phone number?
Mohammed Hedadji's direct phone number is +191930*****
What schools did Mohammed Hedadji attend?
Mohammed Hedadji attended University Of North Carolina At Chapel Hill.
What are some of Mohammed Hedadji's interests?
Mohammed Hedadji has interest in Football, Marketing, Snowboarding, Finance, Sports Commentating.
What skills is Mohammed Hedadji known for?
Mohammed Hedadji has skills like Communication, Public Speaking, Team Leadership, Research, Social Media Marketing, Business Writing, Strategic Planning, Marketing Strategy, Marketing, Customer Service, Spanish, Microsoft Office.
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