Sarah’s on a mission to help ambitious brands and extraordinary content makers from different walks of life and cultures to realise their creative potential. Her career began as a PA working with a multifunctional team to attract, fund, develop and operate the biggest entertainment venue in the UK for London.As a marketer, she helped to launch the largest sport and entertainment venue and hospitality offer for ‘Wembley Stadium’. Working as part of a brilliant team integral to bringing some of the biggest live music, sport and entertainment events to London, including Champions League Finals. She’s won awards for rebranding whilst helping to attract a leading technology partner, breaking several world records for technology led fan experiences. Venturing into freelancing, as a Director, she led a globally talented team delivering high-profile campaigns and initiatives. This work targeted startups and unicorns in the UK&I, EMEA and NAMER regions on behalf of client Amazon Web Services ‘AWS’. She’s passionate about unique creativity, music and shooting real people on the streets of London with a variety of old and new cameras.