Hedi Gargouri Email & Phone Number

New York, Ny, Us

New York, New York, United States

FreeWheel, a Comcast Advanced Advertising Company, is the industry’s most complete advertising management solution. Purpose built for the New TV ecosystem, we enable our collective client base across all key industry segments to manage and monetise their premium video inventory in the brand safe ways they require. Our leading technology, unmatched service and guidance, and collaborative advocacy power the advertising businesses of the largest media and entertainment companies in the world, including AOL, DIRECTV, Fox, NBC Universal, Turner Broadcasting System, and Viacom in the U.S., and MTG, Sky, Canal + and Channel 4 in Europe. Our offerings work in synchronised tandem to meet every aspect of our clients’ business needs across all screens, data sets, and monetisation channels, while providing the full safety, compliance, and control the New TV ecosystem demands. With offices in New York, San Francisco, London, Paris, Beijing, and across the globe, FreeWheel stands to advocate for the entire industry through the FreeWheel Council for Premium Video.

Paris Area, France

Paris Area, France

Paris Area, France

-Audit of the different clients’ digital ecosystems, performance analysis and recommendations -Elaboration of personalization strategires on clients’ digital platforms-Customer acquisition strategies and media investment analysis and-Automated dashboards and reporting tool conception and realization

Région De Paris, France

Management of the implementation phase of the different digital projects for NISSAN EUROPE ACCOUNTAdvisory on Tagging plans, and Testings conductionElaboration of recommendations to maximize digital efficiencyPerformance analysis and client support for digital transformation strategy set up

Shanghai City, China

Investigating the Chinese digital publishing market for children in order to help Disney in Shanghai enter this market via a set of mobile apps and e-books.Completion of market studies on the digital publishing market in china Mobile market mapping and analysisRecommendations on the entry strategy in the Chinese

Région De Sorocaba, Brésil

In order to reduce the contrast and inequality in education and social conditions, AIESEC world's largest student-run NGO and Sorocaba City Hall in the state of Sao Paulo have put in place a program of student volunteering to provide the children with a set of sport activities and language courses.The mission was consisting of :-Social insertion through sport (Football and Brazilian Jiu-Jitsu) 3 days a week-English classes : 4 days a week

Région De Paris, France

Omnicom GROUP, BBDO world's most awarded agency network.PEPSICO Worldwide account :Beverages Portfolio : Pepsi Reg, Pepsi Diet, Pepsi Max, 7UP, Mirinda, Mountain DewCompletion of strategic recommendations for PepsiCo InternationalConduction of Market studies and competitive reviews around the beverages & snacking industry as part of the FMCGElaboration of brand visions Coordination of brand positioning and communication globally Follow-up on the different projects with the creative department and the client

Paris-Tunis-Berlin-Cairo

E-commerce ventures development in the MEA zoneTunisia : Zamonda (Zalando's sister venture)Market & suppliers mappingBenchmarking analysisDeals, margins and contracts negociationBuying Partnerships set upOffline Marketing Plan buildingMarketing & PR Partnerships set upEgypt:Jumia (Amazon's sister Venture)Google Display Network management:Optimizing the online advertising campaigns : winning the maximum amount of auctions on keywords and driving the maximum of traffic to the Jumia Website with the minimum of budgetCampaigns' and Product Categories' performance analysis and managementShop Management, online Merchandizing & Insights:Participation to the implementation of this new departmentWebsite pages performance analysisCategory pages organisation in order to maximise the conversion ratePages' Bounce rate reductionMarket studies conduction : e-commerce current state in MEA and EgyptProduct (website) testing : exploratory interviews realisation and insights detection

Tunisie

Partners portfolio management and sales development : strategic partnerships development and partners' accounts managementStrategic Eve Cell implementation:Made to better structure the strategic eve done by the organization and to better build organizational SWOT analysisIt lead to a strong improvement in product development and a clear progression in terms of new partnerships signedProduct portfolio development :Working in strong collaboration with the existing partners to better customize and tailor the AIESEC products to their needsDeveloping and improving the current products/projects on the basis of partners' and students' surveysNew products/projects development : to better serve the niche segmentsPR & Media relationship managementEnsure the adequate communication in terms of organizational identity and adequate events and activities media coverageDeveloping different Elevator Pitches types for members to better standardize the AIESEC message depending on the context (humanitarian, corporate, governmental etc.)

Internal Audit :Auditing the "Travel & Entertainment" accounts database.Insuring that all the company's reporting is sincere, correct and reflects the company's economic & financial reality.Marketing :Work on the Intelligencia project : a joint-venture between Microsoft, HP, Topnet (leading internet provider) and ATB Bank for microcredit solutions to boost IT penetration in TunisiaBriefs elaboration for communication and advertising campaignAssisting the internal and external negociations PR & media management

Msc. In Management, Marketing

EM Lyon Business School is one of France’s leading institutions. Its Master in Management has been ranked 5th in Europe by the Financial.

Master'S Degree

Licence En Hautes Etudes Commerciales, Accounting And Finance

Activities and Societies: Junior Entreprise Conseil- Responsable des relations internationalesIHEC Carthage is the leading Business School.