• Lead creative sessions for project kick-offs• Involves in overseas brand guide training• Overseas presentation for job pitching as well as manage oversea event launch• Liase with local and overseas vendors/production house and factories• Manage multiple projects from concept through completion• Work with internal teams to generate ideas for pitching and proposals• Balance strategic development with client business objectives while maintaining studio design/creative standards• Explore conceptual solutions, fine-tune design development.• Strive for and maintain the highest quality of creative output• Participate in both internal and client meetings• Overseeing creative departments from Graphic, 3D and Technical Drawing• Accomplishes work requirements by orienting, training, assigning, scheduling, coaching employees.• Lead design and conceptualize event for product launch, shopfitting,POP Display solutions, developing design brand guide for major brand like Clarins, SK-II,Sulwhasoo, Elizabeth Arden,Bosch, Philips, Hella and Philip Morris.

• Work with Head of Design in developing creative concepts and visual communication .• Giving briefs to designers and responsible in managing deadlines and deliverable.• Maintaining Studio workflow and staffs performance.• Supervising creative departments from Graphic, 3D and Technical Drawing• In charge of Anna Sui Guide for cosmetics counters in SEA.• Design POP, Counters for ZA and Majolica Majorca Watsons Singapore, design and conceptualize events and shopfitting for major brand like Estee Lauder, Clarins, The Body Shop, Chopard, MOM, WSHC, Singtel to name a few.

• In Charge of Company’s website developments.• Design the layouts and concepts for e-learning modules.• Design characters for animations and comics.• Use storyboard from Instructional Designer and produce the final contents for educational e-learning guides.• Design company’s collaterals; logo, website and letterhead.• Work with SIIRD to revamped their website, booth designs as well as posters and brochure’s design.• Work with NgeeAnn Polytechnic: iMedia Centre to create e-learning modules for their Engineering and Business school.• Work with Singapore Sports School to create e-learning materials for secondary 2 to 4, Mathematics and Science subjects.• Work with AstraZeneca Singapore Pte Ltd to create video presentation by specialize medical experts that comes with teaching materials and redesign their digital sales kit for their salesmen to present their health products to doctors and clinics.• Work with HP Education Services to create contents using their MediaScape solution of GPS mobile learning• Work with Singapore Prison Service to create e-learning modules to train their new officers on different interpersonal skills and well as on the job training skills.• Work with LTA to create e-learning guide for their company’s divisions.• Work with MOM to create e-learning guide for MOM’s new employee.• Work with Singtel Grand Prix 2009 to create training course for ITE students who volunteers as ambassadors for F1.

• In Charge of Barbie’s and Barney’s products design as well as correspondence with Mattel’s and Hits’ Entertainment for their design approval.• Involved in frequent business trip to trade shows held in Hong Kong.• Involved in selecting new products and suppliers from other countries.• Taking photographs of products for our products catalogues and designing the layout.• Design company’s website.• Involved with the set up in major departmental stores island wide. Eg: Marina Square Magic of Pegasus 2005, Barney live show in United Square 2004, and many others.• Create posters and mini signage to put for promotional period like Christmas, and school’s holidays• Preparing graphics for presentation, approval as well as production and sending for printing• Commenting on samples before final approval to proceed in producing the actual goods• Involve in other character brands design like, Winnie the Pooh, Spiderman, Power Puff Girls, and SpongeBob SquarePants.• Products designed were, wrapping papers, soft toys, plush bags, school bags, lunch boxes, water bottles, party items, activities books, stationeries and accessories.