Hedy Yu Email & Phone Number

Los Angeles, CA, US

- Built and measured series of email campaigns with a reach of over 6,000 and open rates as high as 40% and CTR as high as 6.4%, contributing to an increase in 2020 holiday sales compared to last year.- Increased conversion rates on digital storefronts from 4 to 7.1% with small copy and image changes.- Jumpstarted influencer partnerships and wholesale.

Tokyo, JP

-Optimized sales floor operations and staff training to reach quarterly sales and reduce turnover rate-Led effort for capturing customer and staff feedback for product development; achieved #1 US store ranking in the initiative

-Ideated growth strategy for audience segment, built and measured multiple paid marketing campaigns, including nurture and influencer-Produced brand assets and editorial including ads, landing pages, and blog posts in brand voice

-Presented competitive analysis and target audience and positioning recommendations -Led group of three in working with non-profit founder to establish and begin implementation of 2019 objectives and strategies

Redlands, CA, US

-Mentored students one-on-one or in groups to guide them in their understanding of interdisciplinary and self-directed education-Facilitated academic discussions and activities about identity, race, and activism inside and outside higher education

Shunjuku, Tokyo, JP

-Established, wrote, and marketed the Tedx event theme to the team, community, and speakers-Recruited, communicated with, and supported speakers of varying backgrounds and industries

Chino, CA, US

-Represented the company, prepared food and drinks, and served customers in a friendly andprofessional manner

Redlands, CA, US

-Represented and marketed the university in a positive and transparent way through tours, overnight visits, phone calls, emails, and other admissions functions

Asian Student Association (ASA) is a University club by and for Asian-American students. We promote consciousness of different Asian cultures and issues through events, activities, and projects. My role included leading general and officer meetings, setting agendas, building relationships with the school and other organizations on campus, representing ASA.

-Published 10 front-page articles on the school newspaper and maintained series of cultural updates-Corresponded with Editor-in-Chief on several projects on diversity and inclusion

New York, New York, US

-Published articles about diversity and identity weekly; was awarded "most read" article two weeks in a row

-Built and maintained Facebook, Yelp, and Google+ accounts for two locations; increased signup sales by $1500+ in the first two weeks-Engaged with and assisted customers and organized files, payments, and extracurricular activities

Council Bluffs, IA, US

Digital Marketing Certification, Marketing

Bachelor Of Arts (Ba), Entrepreneurship, Marketing, And Storytelling

Liberal Arts And Sciences/Liberal Studies

Bachelor'S Degree, Business Management