Hedy Yu

Hedy Yu Email and Phone Number

Co-Founder @ Rooted Fare | Storyteller | Forbes 30 Under 30 @ Rooted Fare
Hedy Yu's Location
Alhambra, California, United States, United States
Hedy Yu's Contact Details

Hedy Yu work email

Hedy Yu phone numbers

About Hedy Yu

On a mission to help Chinese- and Asian-Americans be their most creative and whole selves through play and food through Rooted Fare. Celebrated by Chinese dads and gen-Z food influencers alike, our spreads are a fun (and delicious) twist on tradition! I’m a storyteller and marketer with 9+ years of digital marketing experience ideating acquisition strategy, testing value propositions and creative using ads, and optimizing conversion rates at e-commerce, tech, and food & bev companies. When I’m not working on entrepreneurship and marketing, I’m geeking out about social impact, climbing, and the written word.

Hedy Yu's Current Company Details
Rooted Fare

Rooted Fare

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Co-Founder @ Rooted Fare | Storyteller | Forbes 30 Under 30
Hedy Yu Work Experience Details
  • Rooted Fare
    Co-Founder
    Rooted Fare Sep 2020 - Present
    Los Angeles, Ca, Us
  • Simplicity Teas
    Digital Marketing Specialist
    Simplicity Teas Sep 2020 - Feb 2021
    - Built and measured series of email campaigns with a reach of over 6,000 and open rates as high as 40% and CTR as high as 6.4%, contributing to an increase in 2020 holiday sales compared to last year.- Increased conversion rates on digital storefronts from 4 to 7.1% with small copy and image changes.- Jumpstarted influencer partnerships and wholesale outreach.
  • Uniqlo
    Supervisor
    Uniqlo Jul 2019 - Jul 2020
    Tokyo, Jp
    -Optimized sales floor operations and staff training to reach quarterly sales and reduce turnover rate-Led effort for capturing customer and staff feedback for product development; achieved #1 US store ranking in the initiative
  • Hansel
    Growth Intern, Marketing
    Hansel Sep 2018 - Apr 2019
    -Ideated growth strategy for audience segment, built and measured multiple paid marketing campaigns, including nurture and influencer-Produced brand assets and editorial including ads, landing pages, and blog posts in brand voice
  • The Lily Of The Valley Foundation
    Organizational Consultant
    The Lily Of The Valley Foundation Sep 2018 - Dec 2018
    -Presented competitive analysis and target audience and positioning recommendations -Led group of three in working with non-profit founder to establish and begin implementation of 2019 objectives and strategies
  • University Of Redlands
    Academic Advisor
    University Of Redlands Sep 2018 - Dec 2018
    Redlands, Ca, Us
    -Mentored students one-on-one or in groups to guide them in their understanding of interdisciplinary and self-directed education-Facilitated academic discussions and activities about identity, race, and activism inside and outside higher education
  • Tedxwasedau
    Speaker Team Representative
    Tedxwasedau Sep 2017 - Jun 2018
    Shunjuku, Tokyo, Jp
    -Established, wrote, and marketed the Tedx event theme to the team, community, and speakers-Recruited, communicated with, and supported speakers of varying backgrounds and industries
  • Lollicup Usa, Inc.
    Barista
    Lollicup Usa, Inc. Jun 2017 - Aug 2017
    Chino, Ca, Us
    -Represented the company, prepared food and drinks, and served customers in a friendly andprofessional manner
  • University Of Redlands
    Overnight Ad Host
    University Of Redlands Aug 2016 - May 2017
    Redlands, Ca, Us
    -Represented and marketed the university in a positive and transparent way through tours, overnight visits, phone calls, emails, and other admissions functions
  • Asian Student Association
    President
    Asian Student Association Jul 2016 - May 2017
    Asian Student Association (ASA) is a University club by and for Asian-American students. We promote consciousness of different Asian cultures and issues through events, activities, and projects. My role included leading general and officer meetings, setting agendas, building relationships with the school and other organizations on campus, representing ASA at external meetings, and leading the development and execution of our purpose and goals.
  • The Redlands Bulldog
    News Writer
    The Redlands Bulldog Sep 2015 - Apr 2017
    -Published 10 front-page articles on the school newspaper and maintained series of cultural updates-Corresponded with Editor-in-Chief on several projects on diversity and inclusion
  • Odyssey Online
    Content Creator
    Odyssey Online Jun 2016 - Aug 2016
    New York, New York, Us
    -Published articles about diversity and identity weekly; was awarded "most read" article two weeks in a row
  • Topkids/Ivymax
    Social Media Marketing Intern And Assistant Administrator
    Topkids/Ivymax Jun 2016 - Aug 2016
    -Built and maintained Facebook, Yelp, and Google+ accounts for two locations; increased signup sales by $1500+ in the first two weeks-Engaged with and assisted customers and organized files, payments, and extracurricular activities
  • The Micah House
    America Reads Tutor
    The Micah House Jan 2016 - May 2016
    Council Bluffs, Ia, Us

Hedy Yu Skills

Writing Public Speaking Leadership Digital Marketing Research Powerpoint Microsoft Word Customer Service Teamwork Interdisciplinary Collaboration Brand Management Strategic Brand Positioning Event Planning Video Editing Marketing Strategy Copywriting Social Media Marketing Adobe Photoshop Lightroom Design Thinking Strategic Brand Consulting

Hedy Yu Education Details

  • Uc Berkeley Extension
    Uc Berkeley Extension
    Marketing
  • University Of Redlands
    University Of Redlands
    And Storytelling
  • Waseda University
    Waseda University
    Liberal Arts And Sciences/Liberal Studies
  • Mt. San Antonio College
    Mt. San Antonio College
    Business Management

Frequently Asked Questions about Hedy Yu

What company does Hedy Yu work for?

Hedy Yu works for Rooted Fare

What is Hedy Yu's role at the current company?

Hedy Yu's current role is Co-Founder @ Rooted Fare | Storyteller | Forbes 30 Under 30.

What is Hedy Yu's email address?

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What is Hedy Yu's direct phone number?

Hedy Yu's direct phone number is +151056*****

What schools did Hedy Yu attend?

Hedy Yu attended Uc Berkeley Extension, University Of Redlands, Waseda University, Mt. San Antonio College.

What skills is Hedy Yu known for?

Hedy Yu has skills like Writing, Public Speaking, Leadership, Digital Marketing, Research, Powerpoint, Microsoft Word, Customer Service, Teamwork, Interdisciplinary Collaboration, Brand Management, Strategic Brand Positioning.

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