- Completed 3 Horizons of the Sport Business Unit- Negotiated with new brands (2 brands)- Extending a new lines in the existing brands (Performance, Apparel, Kids)- Expanded new channels and adjust channel portfolio (Shopping Mall, Wholesale, Distributor, Online)- Made a Brand portfolio of segment market and market occupancy- Made a management of the standardized store warehouse- Completed a standard merchandising process of the Sports Business Unit- Reorganized sports wholesale business (the task of work process)- Completed a standard wholesale contract of the Sports Business Unit - Made a tradeshow process of the Sport Business Unit (participated over 100 customers)

- Built the Palladium business plan in 2014, 2015- Manage brand profit ways (Standard profit model, Redesign the manufacture cost structure, - Mark-down simulation, Inventory-sales ratio)- Through monthly financial statement analysis, selected a priority action plan for monthly goal- Proceed with an apparel extension project- Complete a standard apparel merchandising process- Manage sales simulations per weekly, monthly, and seasonal product- Redesign initials and QR share ratio- Manage 14SS/FW Footwear IMC plan & establish monthly sales plan.- Operate digital marketing- Proceed with a pop-up store and in-store marketing planning- Development of franchisees (contract three companies) - Achieve annual sales of 4 million RMB- Online wholesale supplier development - Sign 50 million RMB sales contract about 3year- Achieve brand turn-around after launching 11 months - Made a new record in Eland China- Achieve to open 50 stores in China after Brand launching

- Manage a management Information (6 categories)1) Basic information management Part 1. Growth - Total revenues, Revenue growth, Same-store growth rate Part 2. Profit - After-tax rate of return, Manufacturing cost ratio, Sales management costs, Cumulative sales Part 3. Cash parts - MCFPart 4. Others - The number of stores, Monthly stock amount)"2) Productivity information management Part 1. Person - Labor efficiency Part 2. Capital - ROTC, Using capital turnover, Inventory turnover Part 3. Stores - Sales per each store, Sales per square meter)3) Information management competencies Part 1. Branding - Brand Power Index Part 2. Speed - Manage merchandising process per season , Manage The reaction rate of production, On time Delivery, logistics lead times4) Competitor information management Part 1. Basic - Total revenue, Operation profit ratio, Number of stores Part 2. Productivity - Sales per each store Part 3. Business capabilities - Private brand goods ratio, The re-order rate, Unexpected Success / Failure5) Market information management Part 1. Market - Market size and growth rates, Market shares, Big 3 market share Part 2. Macro-economic - GDP growth, Private consumption growth rates, Exchange rates)"6) Customer Information Management Part 1. Customer - Total customer number, Purchase unit price for each customer, Re-visited customer number, New customer number per month, purchase of gender ratio, Customer ratings, Loyalty customer number Part 2. Potential customer - The resident population of the city, Research Consumer Life Style, Targeted customer buying patterns- Report annual business strategy to Eland Chairman

- Built the New Balance business plan in 2014 - Through monthly financial statement analysis, selected a priority action plan for monthly goal- Completed a brand standard profit model- Through Outlet Wholesale companies, managed 10% of in-stock rate- Decide mark down and its rate base on product life cycle- Redesign product quantities based on product group- Development of franchisees (contract three companies)- Made a standard profit model of the franchise business - Manage brand budget

- Made China production lines with Korean design team for China market (2012FW/2013SS)- Selected a product from Ellesse global line- Sales analysis and establishing countermeasures to maximize turnover- Decided retail price and decided mark down and its rate base on sale analysis- Reported product sales per weekly, monthly, annually to general manager.- Proceeded with Ellesse market entry project (How can enter china market successfully).

- Completed the Berghaus business plan in China- Took over 10 stores from China headquarter.- Coordinated detailed acquisition contract conditions with Branch headquarter.- Set up the system of distribution of goods.- Managed a launching schedule for 1st store.- Manage 14SS/FW Footwear IMC plan & establish monthly sales plan.- Operate digital marketing- Made a contract with Wholesale company - Communicated with the regional manager in 5 branches.- Business trip to Haerbin, Changchun, Shenyang, Xian, Beijing, Tianjin, Nanjing, Chengdu, Chongqing, and Shenzhen.

- Proceeded with Re-lunching project (How can re-enter china market successfully).- Took over 105 stores from China headquarter.- Set up the system of distribution of goods.- Communicated with the regional manager in 5 branches.- Business trip to Xian, Beijing, Tianjin, Nanjing, Chengdu, Chongqing, and Shenzhen.

- Proceed with in-store marketing project for increasing sales at Myeong-Dong flag Shop. - Shane Jean - Using the Chinese National day, I proceed with store project for increasing sales at Myeong-Dong flag shop. - SPAO