Heejin Roh Email & Phone Number

Korea

Korea

Seoul, South Korea

Singapore

Singapore

Driving revenue and profit growth of the Pathology Imaging (PI) business in the APAC market through effective management of sales & marketing activities in Asia-Pacific countries, including China, Japan, ANZ, India, Southeast Asia and South Korea. Executing sales /marketing initiatives in alignment with global marketing strategy. Working closely with marketing team in each country to drive marketing strategy and also working with GM and sales leader for daily management including short-term/long-term forecast, deal monitoring and sales funnel management.• Established APAC Marketing structure from 2016 Oct based in Singapore.• Achieved 15.2% growth in APAC in 2017.• Formulates and executes competitive Pathology Imaging sales and marketing strategies that align with the company regional directives to achieve short and long-term revenue growth.• Enable relevant APAC Selling Unit (China, Japan, ANZ, India, SEA and South Korea) in application expertise and go-to-market best practices Key customer management with scientific and clinical activities. • Identify the most effective ways to build microscopic image based cancer diagnosis market awareness through advisory boards, success stories, reference site development and other tactical plans. • Supervises the negotiation of the APAC Pathology Imaging strategic planning process and the annual operating plan; work with commercial excellence analyst, sales staff, product management, and senior management to create plans.

Seoul, Korea

Managed business with full P&L responsibility, directly supervising commercial team, leading consolidated profitability drive in collaboration with corporate finance support and attending to daily management including short-term/long-term forecast, deal monitoring and sales funnel management.Managed sales, marketing, service and logistics team while coordinating and controlling distribution channels in Korea.• Established a new business team with sales, marketing, service and logistics functions.• Set up strategic growth plan with distributors through business reviews. • Accomplished 2 consecutive year of double-digit growth of approximately 10m USD business.

Seoul, Korea

Started as a sole contributor at the beginning and subsequently proposed a new business model for Korea while attending to daily business. A thorough market research was performed, followed by creating a strategic long term business plan and eventually building a new organization.• Enhanced sales management with the new team and new processes.• Reorganized distribution channel and direct sales to maximize reach to end customers and ensure transparency in business processes.• Successful kGMP clearance for class III medical device manufacturing facility in Newcastle, UK.

Seoul, Korea

Applied Science business unit of Roche Diagnostics focuses on providing biotechnology solutions to academic, medical and industrial customers. Its portfolio comprises of genetic analysis solution, cell analysis systems, biochemical analysis and raw materials for diagnostics and biomedical manufacturing.A Key role of Product manager was responsible for coordinating implementation of global strategy into local for the Biochemical reagents which were about 3m USD business.• Established and executed business plans and managed the life cycle of responsible products. • Launched new products per global business plan.• Organized and lead a project with global team to handle new TCCA (Toxic Chemical Control Act) and completed registration of 1500 products.

Seoul, Korea

Supported and managed 5 distributors (Seoul, Busan, Kyungnam, Jeolla-do and Jeju) by setting up regional sales and marketing plan and by managing the funnel.Responsible for direct sales of qPCR & Cell analysis system for bioresearch portfolio. • Responsible for managing sales, gross profits and achieving financial objectives within assigned territory.• Funnel and pipeline management for responsible territory and distributors.• Brought in necessary technical and scientific support from internal expertise to move forward with strategic key accounts. • Developed a new marketing campaign combining scientific sessions and product promotion on site to increase brand value and develop sales opportunities. • Working as a Task Force Team for launching xCELLigence (Cell analysis system). • Set up the H1N1 test in the major hospitals (SMC, AMC, SNUH) and commercial labs.• Developed the new market in the Pharmaceutical manufacturing, Food and Beverage and Cosmetics sector and finally installed 17 units in 2010.• Focused on government research sector such as National Veterinary Research and Quarantine Service, National Institute of Fisheries Science and Animal and Plant Quarantine Agency.• Successfully arranged 1st user meeting in Beijing for newly launched system in APAC in 2011.

Seoul, Korea

Master Of Education (M.Ed.)

Bachelor Of Science (Bs)