Heemin Choi Email & Phone Number

South Korea

Seoul, South Korea

4050 여성들을 위한 패션앱 퀸잇을 운영하고 있습니다.

Gangnam-Gu, Seoul, Korea

intelligence silo Product Owner

대한민국 서울 강남구

• Planned go to new countries strategy and executed the plan including hiring, new user acquisition, branding and app localization(Azar application.)• Spent $1.2M a month as performance marketing on FB, Adwords, and Snapchat. (Focus on ROAS)• Influencer marketing with local big agency. (DIA TV, SandBox, and ETC)• Check all performance of marketing activities using SQL/Adjust• Especially focus on South Korea, India and France market.’18 Achievements- Top 3 revenue app in South Korea (Non-gaming only, '18 2Q)- Top 20 revenue app in India (All App, '18 2Q).

대한민국 서울 강남구

Plan and analyze all feature of Azar application.• Analyze a billion of match data sets using SQL and made a new match config.• Launch a subscription BM(Azar VIP) and made a meaningful increase in sales.• Global price strategy, match health control, matching with city location and add google and line login.Strictly data-driven feature planning and development

Jung-Gu, Seoul, Korea

Our team builds smart calendar App(someday) to help people search public schedule(e.g. TOEIC, EPL) and use their time for their happiness.My role • Planning App. service and managing the schedule.• Build public schedule database and algorithm of recommendation which provides public schedule to user according to their interest.

Jung-Gu, Seoul, Korea

• Founded the relationship between the number of channels for each customer and customer transaction by processing 0.7 million customer data using excel and analyzing the significance of the products and their sales channel. • Researched ways to acquire new users and increase their retention rate in E-commerce industry, and categorized the consumption patterns by age and sex.

• Marketing and Strategy : Developed a comprehensive partnership strategy for Hana Bank and made promotion for university student• Business Development: Executed partnership with LotteWorld and Socail-Funding company.• Product Development: Developed new financial product for youth customer and suggested installment savings product.

Gwanak-Gu, Seoul, Korea

• Founded a start-up business, curating business and economic articles from major press to the subscribers via e-mail and posting then in our blog on a daily basis• Made seventy thousand people visit our website and two thousands of them subscribe to our service through developing the website and mailing system myself and executed promotions focused on Univ. students.• Sold advertisements on many institutes through packaging advertising product, operated mentoring program for high school students and earned seven million won.• Hired ten workers to organize a team and tried to make a culture of company.

• Sought to increase ARPU of Anipang by analyzing customers’ behavior using FGI and executed promotional events.• Assisted co-marketing of Anipang and McDonalds by profiling users of Anipang

Bachelor Of College In Business School, Minor In Computer Science, Business

Activities and Societies: N-CEO, ARMADA

Bachelor Of Business Administration (Bba)

Exchange student of business school.