Develop and Execute Growth Strategy:Design and lead multi-channel marketing strategies to drive acquisition, engagement, and retention.Identify growth opportunities across the entire customer funnel (acquisition, activation, retention, revenue, and referral).Monitor and optimize campaigns to maximize ROI, increase LTV, and decrease CAC.Data Analytics & Experimentation:Use data to identify growth opportunities and set key performance metrics.Conduct A/B tests and… Show more Develop and Execute Growth Strategy:Design and lead multi-channel marketing strategies to drive acquisition, engagement, and retention.Identify growth opportunities across the entire customer funnel (acquisition, activation, retention, revenue, and referral).Monitor and optimize campaigns to maximize ROI, increase LTV, and decrease CAC.Data Analytics & Experimentation:Use data to identify growth opportunities and set key performance metrics.Conduct A/B tests and analyze results to continuously improve campaign performance.Collaborate with data teams to build insightful reports and dashboards, tracking KPIs like conversion rates, churn, and engagement.Digital Marketing:Manage SEO/SEM, email marketing, paid media, content marketing, and social media strategies.Plan and execute paid advertising campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other channels.Work closely with content and design teams to ensure brand consistency across all marketing touchpoints.Customer Lifecycle Management:Develop strategies to engage customers at various stages of the customer journey, driving retention and loyalty.Utilize CRM and email automation tools to create personalized communication strategies.Collaborate with product teams to ensure customer feedback informs product improvements and enhancements.Partnerships and Collaboration:Identify and manage partnerships to expand reach and drive customer acquisition.Collaborate with internal stakeholders, including product, engineering, and sales, to align growth marketing initiatives with company objectives.Market Research:Conduct research on target audiences, competitors, and emerging trends to stay ahead of market changes.Identify and leverage industry best practices, tools, and technologies to keep the growth marketing function cutting-edge. Show less