Heena Singh Email & Phone Number

Vancouver, Bc, Ca

India

•Architected and launched a critical security feature for Google Ads platform, reducing external vulnerability threats by 27% and protecting 3 million advertiser accounts.•Spearheaded identity management optimization initiative, resulting in $4M annual cost savings through streamlined agent-advertiser workflows.•Led end-to-end product launch strategy across 8+ teams, achieving 90% LSR adherence and 11% reduction in post-launch incidents.•Orchestrated comprehensive testing framework… Show more •Architected and launched a critical security feature for Google Ads platform, reducing external vulnerability threats by 27% and protecting 3 million advertiser accounts.•Spearheaded identity management optimization initiative, resulting in $4M annual cost savings through streamlined agent-advertiser workflows.•Led end-to-end product launch strategy across 8+ teams, achieving 90% LSR adherence and 11% reduction in post-launch incidents.•Orchestrated comprehensive testing framework identifying 50+ critical bugs pre-launch, ensuring zero-day product stability.•Designed and implemented an automated troubleshooting system, reducing ticket resolution time from 72 to 24 hours and improving CSAT by 17%.•Developed scalable product documentation strategy, decreasing agent training time by 37% and reducing consultation rates by 11%. Show less

India

•Drove successful migration strategy onboarding 67% of 3.5M users, through data-driven optimization and scalable processes.•Led product strategy for multiplayer gaming platform, doubling DAU from 500K to 1M and increasing user session time by 29%.•Executed comprehensive product optimization initiatives resulting in 30% increase in app installs (4M to 5.2M) and 11% boost in user retention.•Conceptualized and launched AI chatbot subscription feature, extending average user retention… Show more •Drove successful migration strategy onboarding 67% of 3.5M users, through data-driven optimization and scalable processes.•Led product strategy for multiplayer gaming platform, doubling DAU from 500K to 1M and increasing user session time by 29%.•Executed comprehensive product optimization initiatives resulting in 30% increase in app installs (4M to 5.2M) and 11% boost in user retention.•Conceptualized and launched AI chatbot subscription feature, extending average user retention by 6 weeks.•Implemented agile best practices reducing sprint cycle time by 25% and increasing feature delivery velocity by 15%.•Established data-driven product iteration framework, improving feature adoption by 30% and user retention by 15%. Show less

•Architected data-driven product improvement strategy through user research and prototype testing, driving 21% increase in user engagement and informing 3 new feature releases.•Established executive-level product analytics dashboard consolidating multi-channel user feedback, accelerating decision-making efficiency by 25%.•Led cross-functional initiative to resolve critical messaging issues, reducing user complaints by 31% and improving platform stability score by 31%.

Entrepreneurship And Innovation

Ignite Program in Entrepreneurship and Innovation, Marketing, Business Model, VC Finance, Strategy, Operations, Design Thinking, Legal.

Certification, User Experience Design

Conducting user studies with contextual inquiry • Analysing interviews, work models, and affinity • Modelling for user experience •.

B.A Honours, English

Activities and Societies: Drama, English Literature Festival

Postgraduate Degree, Pr,Advertising,And Marketing