Research Analyst
CurrentOver the past year, I have contributed significantly to a startup specializing in social media listening, reputation management, and broader social intelligence. As a key member of the Research and Insights team, I spearheaded a market research-driven email marketing initiative under the guidance of the AVP for Research and Insights. My primary responsibility involved analyzing the social media presence of over 100 brands each month, focusing on key metrics related to social media community management and reputation management.My insights directly influenced the digital marketing team's strategy, guiding the customization of email marketing campaigns tailored to each brand. Additionally, I conducted competitive analyses for these brands, covering at least three to five critical metrics per analysis. This metric-based reporting has been instrumental in quantifying brand performance and shaping targeted marketing strategies.Beyond research, I have played a pivotal role in creating pitch reports that support our sales team in converting prospects. I have also contributed to effort estimation and costing activities during the RFP and scope-writing stages, ensuring our brand's competitive edge in the market.Currently, I am specializing in creating ontologies for data segmentation and conducting these segmentations independently. My work is supported by a strong command of various tools and technologies, including social media listening platforms, social metric monitoring tools, RPA tools like Power Automate, and generative AI tools.
