Heer Shah Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

Key Result Areas: -Understanding the client requirements and assisting the Delivery Lead/ Solution Architect in development of the custom PBCS Solution for clients based in the GCC and UAE region -Delivery of PBCS solution from Requirement gathering to Roll Out phase -Solution Development - Application Creation, Metadata creation, Planning form development, Validation, Business Rule, Integration (Seamless and File Based Integration), SmartView (Ad hoc), Data Maps, Workflow, Security configuration and creation of Management and Hyperion Financial reports -Documentation - Requirement and Solution Design Document, Configuration Workbook, Training materials, Test scenarios, User manual and Admin manual, Functional Document for Integrations (MD50s) -Leading the Cross-Functional and Establishment Control Discussions within different tracksProject Experience: -Saudi Arabic Airlines Catering Company (Now Catrion) -American Hospital, DubaiHighlights:-Received recognition as ‘Bright Spark’

Ahmedabad, Gujarat, India

Mumbai, Maharashtra, India

Key Result Areas:-Responsible for E-commerce P&L & providing strategic direction and leadership -Analyzing and identifying the Supply Gap/New Products at leaf level, share the same with Business Development team and help in achieving through lead generation or from the existing sellers-Create and deliver the operating plan for online marketplaces such as - Amazon , Flipkart , Tatacliq ,etc.-Lead, implement & drive Ecommerce Channel within organization & also increase online penetration and online sales-Monitor competitor activity, identify competitor pricing strategy and ensure in maintaining channel competitiveness in the ecommerce landscape-Monitoring stock activity and forecasting across the entire range of the portfolio to ensure continuous availability-Steer key account management on portals in line with the distribution strategy to continuously improve online presence-Derive analytical insights to drive transparency around investment spend-Making well informed data-driven decisions by performing deep-dive and generating actionable insights for strategic recommendations-Focusing on growing and developing existing clients, together with generating new business and reduce bad buyer experience-Responsible for managing a dynamic team of 20 members to ensure PO management, Warehouse management and other operational issues-Conducting weekly team and brand reviews for identifying and discussing problem areas and formulating solutions-Creating systems, processes and controls for streamlining the workflow and plugging any revenue leakages-Custodian of Brand wise and portal wise online sales tracker-Conducting regular team training and development workshops Highlights :-Instrumental in achieving the Premium seller award on Amazon-Exponentially grew the ecommerce business on Amazon to 3x along with special focus on optimizing margins-Created a calculator for assisting in Inventory purchase planning based on profit viability

Mumbai Area, India

Key Result Areas:Business Partnering :- Preparing, monitoring and analyzing regional and city level Unit Economics (UE) reports which served as the base for taking major managerial decisions for 11 major cities in Maharashtra- Identifying opportunities to grow revenue - Preparing, analyzing and managing business/operation trends using Power BI and SQL tools- Identifying gaps and focus areas, providing probable solutions to plug revenue leakages and reduce costs - Dealing with restaurant partners, monitoring cost of hiring of delivery executives Commercial Finance :- Proposing commercial negotiations and identifying opportunities for optimizing direct and indirect costs Controllership & Reporting :- Providing accurate monthly reports, provisioning and accruals - Budgeting and cost analysis of departmental expenses along with business activities for revenue leakagePeople management :- Co-ordinating with 11 Finance executives working in the City office of their respective city and ensuring timely consolidation of weekly data and reports for analysis and decision making- Organizing cross functional intra team workshops for training and developmentHighlights :- Awarded 'Backbone of the Region'- Achieved operational profitability in 2 out of the first 3 cities in Dec’19 and the entire region operationally positive since Jan’20 (PAN India Leaders) - Incremental revenue changes from delivery fee optimization to the tune of Rs.1.2/- per order - Implemented an eliminator model to identify restaurants partners best suited to discount based on consumer experience, revenue per order and growth- Annualized savings in excess of Rs.5 crores on procurement and real estate

Mumbai Area, India

- Managing the Finance Department's function of Branch Office of KELTRON, Mumbai; a Public sector undertaking of KERALA Government- Liaison with Bankers, Tax Authorities, Suppliers, Consultants and Auditors-Ensuring timely statutory compliances (viz. TDS, GST, TDS on GST, PT, PF, etc.)- Preparation of Inter-Branch reconciliations- Variance analysis on annual basis and finalization of accounts before Statutory audit to ensure completeness of accounts- Representation before various Tax authorities for Assessment procedures /Appeal proceeding- Budgeting & MIS- Maintain and supervise accounts - Oversee accounts receivable / payable, prepare detailed costs and reconciliation statementsHighlights:- Created a Dashboard-cum-Tracker of EMD / FD / Security Deposit / BG and improved the Fixed Asset register- Reconciled GST A/c thus saving interest on Non-payment and late payment costs; Improved records efficiency year-wise

Mumbai Area, India

Investment accounting of the Private investments in various companies of UK based NRI stakeholders, namely Priya Hiranandani Vandrevala & Cyrus VandrevalaKey Result Areas encompassing 30 companies:-Preparing financial statements of companies based in different jurisdictions viz. UK, USA, UAE, British Virginia Islands and Mauritius-Preparing and reviewing the VAT related compliances of companies in UK jurisdiction on periodical basis-Preparing MIS Reports viz. Monthly Attendance Summary, Expense, Ageing, etc.-Analyzing specific Income and Expenditure accounts on monthly and quarterly basis-Preparing monthly Bank Reconciliation Statement-Monitoring and recording receipts-Tracking expenses and ensuring timely payment to vendors by following through complete payment cycle including coordination with foreign banks to ensure appropriate execution of wires-Maintaining the Fixed Assets ledger by ensuring its appropriate accounting including appropriate depreciation -Maintaining the payroll for UK based companies -Vouching the submitted claims of Tour expenses fortnightly thereby arranging for its authorization -Managing Utility payments on timely basis and ensuring its appropriate accounting -Validating submitted Credit Card expenses as per laid out official guidelines and generating Exception reports -Assisted in ad hoc projects like Liquidation and Merger of companiesHighlights: -Took initiative and contributed in ad hoc projects viz. Liquidation and Merger of companies

Mumbai Area, India

-Administered 12 Pension schemes and its Payroll of UK based clients of JLT, a British MNC providing insurance, reinsurance, employment benefits advice and brokerage services. (Now part of Marsh & McLennan Companies)-Administered the database of 30 UK based pension schemes-Year End procedures – P35/P14’s & P60’s (including distribution)-Pre renewal and renewal of pension process, calculation of pension benefits and sending correspondence to clients-Mentoring team members on various processes

Mumbai, Maharashtra, India

During my articleship period I have worked at the following clients:1. DHFL - Concurrent auditor for 37 branches of the leading listed NBFC in Mumbai and Delhi dealing mainly into Housing Finance. 2. Syndicate Bank - Assisted in carrying out Statutory Audit of the Dealing department of the Head Office of the Nationalized Commercial Bank in MumbaiApart from above, below were the Key result areas:- Handled the representation process before various Tax authorities- Gained experience on matters relating to Direct Tax, Indirect Tax, Professional Tax, Company Law related matters and accounting and finalization of accounts- Participated in various types of audits like Statutory, Internal, Sox, Limited Review, Due Diligence, Concurrent, Systems (ERP Implementation), Tax (VAT) & US GAAP Statutory Audit for companies in various sectors- Evaluating internal control systems/ procedures, preparing audit reports with a view to highlight the shortcomings and implementing necessary recommendations- Preparing tax plans and ensuring timely assessment and filing of direct & indirect tax returns of Individuals and HUFs, TDS returns of contractors, salaries & professionals

Post Graduate Diploma, Financial Management

Inter Ca

Bachelor Of Commerce - Bcom, Auditing, A