I possess professional experience in public relations (PR), corresponding with business-to-consumer and business-to-business companies to amplify their brand narrative.In 2021, I worked as a junior PR account executive at Yardstick Marketing Management, a marketing communications agency in Dubai, UAE. I was responsible for securing media opportunities, writing press releases, strategizing and developing compelling brand campaigns. Subsequently, I was promoted to PR account executive wherein I managed five retainer clients across industries, supervised interns and acquired eight projects through sales proposals. In 2020, I completed an internship on the marketing team of Rancho Labs, India, an ed-tech startup as a product and brand management intern. I collaborated with the founders to develop the website and launch an e-magazine, with reach of 5,000. Earlier, I interned with the branding team at Edelman Middle East, a PR consultancy firm in Dubai. My inaugural foray into the PR industry, this experience provided me with significant exposure to various facets of client servicing such as conducting research, generating coverage reports and assisting client events. I earned a bachelor’s degree in business administration at Manipal Academy of Higher Education, India. I am currently pursuing a master’s degree in public relations at Boston University's College of Communication, USA.