• Applied end-to-end project management skills to spearhead the full cycle of new product development, ensuring success from ideation to launch.• Generated innovative product ideas through dynamic brainstorming sessions, leveraging POS data and sales analysis to drive market-driven insights.• Implemented efficient project management using tools like Smartsheet, conducting impactful kickoff presentations and thorough quote comparisons for launching innovative items.• Conducted proactive market research to stay ahead of current trends and emerging opportunities.• Managed vendor relationships, ensuring optimal Cost of Goods (COG) through sourcing, obtaining price quotes, and assessing samples.• Initiated and coordinated CSR for package design, leading collaborative brainstorming sessions with the creative design team.• Fostered cross-departmental collaboration for effective change notifications, streamlined procedures, purchase orders, new item approvals, and successful promotional strategies.

• Provided expert consultation for digital media marketing content, specializing in product ads, corporate marketing, and optimizing customer search and query experiences.• Conducted post-market surveillance, monitoring customer interactions with online media marketing content and ads.• Maintained up-to-date web-based browser queries and marketing content, aligning them with the latest trends and styles.• Developed a comprehensive company marketing structure to boost traffic inflow and enhance viewer ratings.• Offered in-depth customer search tracking results, refining, and increasing product queue search and product exposure through strategic marketing ad content.

• Crafted compelling daily front-page business articles, showcasing a talent for impactful storytelling and press releases.• Served as a field reporter for live broadcasting of current events in Los Angeles County Specials, demonstrating a keen understanding of local and county-wide news.• Specialized in creative writing for press releases, working with renowned clients like Hyundai Auto, KIA Auto, and General Department affiliates.• Acted as the main writer and Point of Contact (POC) for special release articles related to the Korean Association of Political and Business Relations.

• Main POC for creating broadcasting subtitle and summary sheet for event news.• Broadcasting topic developer and manager.• Live script content creator with integrated systems subtitle screen script.• Impromptu screen writing for emergency broadcasting - subtitling and script compilation.• Cast management and final script editor.• Team collaboration and management of meetings and work delegation following main PD guidance.