Heesoo Choi Email and Phone Number

IMC)Brand Experience Team, CJ CHEILJEDANG Seoul, South Korea(The fourth year of Supervisor)> Planning and operating Youtube/Instagram contents of bibigo official channel>Leading a Digital Campaign : Planning digital marketing strategies based on product’s agendas and making digital contents>By collaborating with Creators, producing viral contents and linking to online commerce sales

CJ CGV CinemasMarketing Specialist (The second year of Supervisor) • Planned promotions (online/offline) for the films (Valentine's Day, April Fool's Day, Summer vacation, Hangul Proclamation Day, CSAT, Christmas, New Year's Day, etc) / especially Created Successful April Fool’s Day campaign which make an increase market share up to 55%• Designed movie Ticket Package Sales : Arranged the best appealing Movie Package to up-selling for special season or to recover profit in week time (Movie and snack combo, Time Sale)• Created Marketing Brand Commercials (Video and Image Visuals) to maintain No.1 Brand Loyalty• Conducted Co-MKT with a variety of affiliate (mainly CJ affiliate) to give a variety of contents and service related to lifestyle also Developed new channels to promote movies in creative ways • Organized Marketing Panels called TOC to reflect main target’s lifestyle and develop creative ideas • Based on customer data, Managed Membership Programs for each target (Offering additional service and loyalty programs for teenage, kids and family, senior) Ultimate goal is to build a enjoyable lifetime value to our brand• Expended the market of 4DX/IMAX by making the membership with powerful contents (Ex. Marvel) : Launched and managed special membership (4DX RED CARD/IMAX MANIA): Promoted IMAX contents in creative ways to attract mania customers with IMAX Headquarter• Made Presentation of CineAsia (2016.12) which is the most famous Global Asian Cinema Conference to sharing CGV’s creative Ideas to global theater officials