LG Electronics - H&A D2C Marketing l ROI Focused• Managing an ongoing e-commerce sales acquisition campaign across APAC regions, including Taiwan, Vietnam, and Australia, while developing and executing a go-to-market media strategy for newly launched products;• Suggesting media performance enhancements based on comprehensive sales data, including SKU-level performance, stock availability, conversion rates, pricing competitiveness, and market seasonality

Adobe Korea & APAC l ROI and Demand-gen focused • Led paid media efforts for Korean subscriber acquisition, focusing on ROI and quality traffic generation;• Guided a team of 6 media managers by setting the best example, consistently delivering projected media performance, and meeting aggressive KPIs across Google Ads, Naver, Kakao, Meta, Youtube, and Networks;• Facilitated seamless task management with the Adobe media team, creative team and media partners,prioritizing the… Show more Adobe Korea & APAC l ROI and Demand-gen focused • Led paid media efforts for Korean subscriber acquisition, focusing on ROI and quality traffic generation;• Guided a team of 6 media managers by setting the best example, consistently delivering projected media performance, and meeting aggressive KPIs across Google Ads, Naver, Kakao, Meta, Youtube, and Networks;• Facilitated seamless task management with the Adobe media team, creative team and media partners,prioritizing the end-to-end delivery of every campaigns and providing timely communication support;• Conducted in-depth quarterly campaign reports, analyzing various types of data to identify opportunities for consumer engagement in Korea across Adobe products (Creative Cloud, Document Cloud);• Established a test & learn framework, creating a structured approach for valid testing and gaining insights;• Oversaw the pixel implementation process and formulated the related communication strategy;• Managed the media budgeting, billing, invoicing, and scoping communication. Show less

Google Play APAC l ROI-focused campaign, Digital l Essence • Being in charge of KR performance projection and budgeting for in-app purchase objective. (KPI: Revenue, ROAS) • Leading performance reporting and optimization on a regular basis, reviewing diverse metrics and engaging with publishers. • Presenting key subjects on APAC central sync on a weekly basis, being the main activation contact engaging with key ad networks in Korea.

Chanel Korea l Brand Awareness campaign, Digital l Wavemaker• In charge of the review of media performance and quality assurance for ongoing projects.• Leading the stages of digital paid media activation and managing end-to-end client supportinteracting with international stakeholders.• Experienced building upper & lower funnel strategies including branding, sampling registration and e-com traffic driving campaigns. Assisted a data test project for programmatic buying.• Make… Show more Chanel Korea l Brand Awareness campaign, Digital l Wavemaker• In charge of the review of media performance and quality assurance for ongoing projects.• Leading the stages of digital paid media activation and managing end-to-end client supportinteracting with international stakeholders.• Experienced building upper & lower funnel strategies including branding, sampling registration and e-com traffic driving campaigns. Assisted a data test project for programmatic buying.• Make sure all buys/placements on the right track and fit the tactical strategy with media partners.Manipulating data and creating charts for in-depth analysis/reports. (Display, Social, Video)• Responsible for third-party integrations for measuring viewability, brand safety, and ad fraud. Show less

1. GoPro, Inc. l Social Management• Achieved top prize in social management - GoPro Korea Facebook, WebAwards Korea, 12/2016• Hands-on management of organic local content across owned social channels, including the scope of content sourcing, planning, copywriting and publishing while interacting with HQ and APAC team.• Managed GoPro advocacy program. Lead collaboration with tourism boards and airlines' representatives for producing quality social content understanding client and… Show more 1. GoPro, Inc. l Social Management• Achieved top prize in social management - GoPro Korea Facebook, WebAwards Korea, 12/2016• Hands-on management of organic local content across owned social channels, including the scope of content sourcing, planning, copywriting and publishing while interacting with HQ and APAC team.• Managed GoPro advocacy program. Lead collaboration with tourism boards and airlines' representatives for producing quality social content understanding client and advocates’ needs.2. Goethe-Institut Korea l SEO Consulting• Lead consultation project for German client to understand Korean media landscape based on the local business goal. Conducted analytical SEO reporting with on-site keyword analysis, content and crawlability. Managed post-analysis training to client. 3. 3M Korea l Digital Project Management• Ensured seamless communication with client and external stakeholders for digital projects such as launching e-comm event on microsite, producing viral videos, creating online published content.• Assumed the responsibility for paid social execution.4. LG Uplus Korea & American Express Korea l Paid Social Operation• Executed Paid Social focusing on performance optimization. Show less

• Supported the implementation of PR campaigns and quality assurance of KOLs' online content.