Heesook Lee Email & Phone Number

Seoul, KR

대한민국 서울

• LG Electronics - H&A D2C Marketing l ROI Focused
• Managing an ongoing e-commerce sales acquisition campaign across APAC regions, including Taiwan, Vietnam, and Australia, while developing and executing a go-to-market media strategy for newly launched products;
• Suggesting media performance enhancements based on comprehensive sales data, including SKU-level performance, stock availability, conversion rates, pricing competitiveness, and market seasonality

대한민국 서울

• Adobe Korea & APAC l ROI and Demand-gen focused
• Led paid media efforts for Korean subscriber acquisition, focusing on ROI and quality traffic generation;
• Guided a team of 6 media managers by setting the best example, consistently delivering projected media performance, and meeting aggressive KPIs across Google Ads, Naver, Kakao, Meta, Youtube, and Networks;
• Facilitated seamless task management with the Adobe media team, creative team and media partners,prioritizing the… Show more Adobe Korea & APAC l ROI and Demand-gen focused
• Facilitated seamless task management with the Adobe media team, creative team and media partners,prioritizing the end-to-end delivery of every campaigns and providing timely communication support;
• Conducted in-depth quarterly campaign reports, analyzing various types of data to identify opportunities for consumer engagement in Korea across Adobe products (Creative Cloud, Document Cloud);

Seoul, South Korea

• Google Play APAC l ROI-focused campaign, Digital l Essence
• Being in charge of KR performance projection and budgeting for in-app purchase objective. (KPI: Revenue, ROAS)
• Leading performance reporting and optimization on a regular basis, reviewing diverse metrics and engaging with publishers.
• Presenting key subjects on APAC central sync on a weekly basis, being the main activation contact engaging with key ad networks in Korea.

대한민국 서울

• Chanel Korea l Brand Awareness campaign, Digital l Wavemaker
• In charge of the review of media performance and quality assurance for ongoing projects.
• Leading the stages of digital paid media activation and managing end-to-end client supportinteracting with international stakeholders.
• Experienced building upper & lower funnel strategies including branding, sampling registration and e-com traffic driving campaigns. Assisted a data test project for programmatic buying.
• Make… Show more Chanel Korea l Brand Awareness campaign, Digital l Wavemaker
• Make sure all buys/placements on the right track and fit the tactical strategy with media partners.Manipulating data and creating charts for in-depth analysis/reports. (Display, Social, Video)

Jung-gu, Seoul, Korea

• 1. GoPro, Inc. l Social Management
• Achieved top prize in social management - GoPro Korea Facebook, WebAwards Korea, 12/2016
• Hands-on management of organic local content across owned social channels, including the scope of content sourcing, planning, copywriting and publishing while interacting with HQ and APAC team.
• Managed GoPro advocacy program. Lead collaboration with tourism boards and airlines' representatives for producing quality social content understanding client and… Show more 1. GoPro, Inc. l Social Management
• Managed GoPro advocacy program. Lead collaboration with tourism boards and airlines' representatives for producing quality social content understanding client and advocates’ needs.2. Goethe-Institut Korea l SEO.
• Lead consultation project for German client to understand Korean media landscape based on the local business goal. Conducted analytical SEO reporting with on-site keyword analysis, content and crawlability. Managed.

Gangnam-gu, Seoul, Korea

• Supported the implementation of PR campaigns and quality assurance of KOLs' online content.

Bachelor'S Degree

Education record