Sun Y. Email and Phone Number

eos (evolution of smooth)Perfect Power WashKrollChipotle (Paid Social)Tractor Beverages (Paid Social)

Heineken USAChipotle Tractor Beverage- Managed Paid Social Strategy & Activation on Facebook/Instagram, X(formerly Twitter), Snapchat, Pinterest, TikTok

CPG:- Reckitt HyHo Business (US) - Lysol, Air Wick, Finish, Resolve, Rid-X, Woolite, Veo, - Reckitt - Global Corporate (London)Beauty:- Elemis (US)Focus: Paid Social (Facebook, Instagram, Pinterest, LinkedIn, Snapchat, TikTok)

SunrYse is a rising DJ and aspiring music producer known for her ability to craft sets that energize dance floors and keep crowds moving. Her journey into music began as a passionate fan, attending underground shows throughout the vibrant NYC scene. In 2021, she transitioned from the dance floor to the decks, quickly honing her craft and making a name for herself in the industry.A versatile DJ, SunrYse possesses a remarkable ability to seamlessly blend multiple genres while maintaining her unique and recognizable melodic sound. This distinct talent not only sets her apart but also positions her as a standout artist in the scene—one who is undoubtedly worth watching closely.Music Genres: Deep House, Organic House, Melodic House & Techno, Trance, & Techno Music Festivals Played: Luminosity (NL), Anjunadeep Explorations (AL)

- Lead all Marketing, Promotions, Artists Relations, Networking, Social Media, and Partnerships & Negotiations- Collaborate with music event promoters for all upcoming EDM related music shows/festival in NYC and its surrounding areas to provide services & benefits for TFNYC members- Organically grow the community which shares an undeniable passion for Trance Music by holding meetups, happy hours, community services, and extracurricular activities

ASG - Viacom’s Tune-In Nickelodeon, MTV, VH1, BET, Comedy Central, & CMT

HBO Tune-In Digital Media Team- Oversaw Paid Social, Programmatic, Display/Video, Mobile, Podcast, Audio, Paid Social, and Programmatic for HBO Tune-In business (Series, Films, Documentaries)- Managed campaigns activation/creative KOCs with client & creative agencies in addition to working with internal teams to provide campaigns timelines, deliverables, trafficking, post-campaign reporting, and billing reconciliation

COMCAST: - Managed Comcast- West Division & XFINITY Mobile campaigns across Programmatic, Paid Social, Digital Display, Video, Audio, and Mobile

P&G Oral Care: Crest (Paste, Rinse, 3DWhite), Oral-B, Fixodent P&G Family CareP&G Gillette

P&G Fabric Care (Tide, Bounce, Downy, Dreft, Gain ) & Oral Care (Oral-B, Crest Pro-Health, Crest Sensi Strip, Fixident, Scope)Notable Projects: Real Time Media Activation, Gain Flings product launch, Tide Pods & StyleList Fashion Show 9/6/2013, Tide Vine Activation (Shark Week, Halloween, Super Bowl 2014)- One Award 2015 Finalist for Tide Vine Activation Super Bowl 2014- Contribute to the strategic development of P&G’s Fabric Care digital initiatives, spearheading the planning, negotiation, and execution of approximately $90MM- Responsible for P&G Fabric Care’s paid social media efforts across Facebook and Twitter to maximize engagement and followers- Activate product launches and re-launches across the Fabric Care category. Projects include Tide Pods (2012) and Gain Flings (2014)- Train Junior Associates and Associates in digital media planning, ensuring accuracy and timeliness of digital team deliverables - Increase P&G’s Fabric Care portfolio awareness across the digital landscape by optimizing spend and campaign activations yielding 2x the overall growth in sales & purchase intent- First category to participate in P&G's Agile Pilot Test, which helped MediaVest win the PathFinder business against other competing agencies; contribute by providing P&G with insight into campaign optimizations based on cost efficiency and key performance metrics- Trained multiple employees on how to effectively use Media Ocean|Spectra, our internal buying system, Nomenclature, and MMM- Part of the P&G Mixed Market Modeling & Nomenclature Core Team

P&G Fabric Care (Bounce, Dreft, Downy, Era, Gain, Tide, Fabric Care Scale, Always On)Notable Projects: Tide “Miracle Stain” & Super Bowl (2014 Effie Bronze),

- Assigned on the Western Union and HSBC account focusing on the SE Asia/Eastern Europe consumers in the US. - Handled multiple vehicles: TV, Radio, and Digital

Ensured proper communications of material specifications, due dates, and files issued to the client.Coordinated and transmitted media/spots to appropriate radio and television stations locally and nationally.* Entrusted to assist the Digital Manager with digital planning on various projects with vendors and clients.* Maven of the Month - May 2010*

- Assisted Director of HR with projects involving new hires and background check- Managed and organized personnel files for all current and terminated employees- Prepared annual audits

* Co-launched a Christian non-profit student-focused and collaborative free concert at Rutgers University * Oversaw the marketing team on event promotions, public relations, and the creation of promotional materials* Spearheaded sponsorships and fundraising activities to successfully attain a $25,000 donation* Responsible for all coordination and logistic planning for facilities and venue usage; 1000+ attendees