Heeyeon Kim Email & Phone Number

Seoul, Korea

대한민국 서울

- Responsible for various brands in diverse sectors including consumers / industrial / start-up - Supervised and managed a small team working on several projects- Devised IMC plans tailored to different goals and functions of various brands- Developed PR strategies and tactics leveraging diverse media outlets, based on advanced knowledge of traditional and online media as well as the social media- Effectively arranged and coordinated numerous publicity programs in both traditional and social media platforms, collaborating with journalists, content editors, influencers and bloggers- Successfully managed issue crisis for a consumer brand, handling media inquiries and internal communications- Contributed to building a strong risk management system tailored to the rapidly changing media environment- Established and maintained amicable media relations- Drafted and coordinated publishing of many publicity contents, customized for different types of media and social platforms, highlighting great aspects of brands, campaigns and products- Many experiences in successfully working in hands with various partners including event agencies, non-governmental organizations and contents creating agencies

- Extensive communication experience in various brands across consumers, finance and IT- Main account manager for McDonald’s for 5 years, responsible for overall planning and execution of corporate and brand communications- Developed and executed various strategic and creative communication plans for marketing, corporate and CSR campaigns- Drafted and pitched editorial placement from press release, feature articles, to columns etc.- Successfully planned and managed multiple media and consumer events from photo events, media conference, to celebrity event for milestone brand and corporate campaigns- Prepared and organized monthly and weekly client meetings- Development of monthly and annual communications review reports and plans- Offered tailored counseling upon issue/risk management with profound understanding and assessment of the nature of the issue- Daily news monitoring both in Korean and English, sharing inputs on market insights and consumer trends

Jongro-Gu, Seoul, Korea

- Monitoring and translation of the monthly progress report both in English and French- Translation of engineering and construction related technical documents and drawings in Korean, English and French

- English & French communicator for new exploration business in Republic of Congo and Gabon- Interpreter for the CEO of KNOC and Gabonese Minister during KOAPEC 2010- Participation in a technical meeting as an interpreter during a business trip to Republic of Congo - Thorough planning and preparation of a cultural program for a Congolese CEO’s visit in Korea - Successfully translated geological and administrative documents both in English and French

파리, 프랑스

- Submission of monthly articles introducing cultural events and fashion projects in Paris- Development of creativity writing - Various research and studies in different cultural fields - Interview of several prominent cultural and literature figures