Harold Effinger Email and Phone Number

Provide consumer packaging direction & design management - from concept exploration to on-press approvals - with consultant/management of projects’ objective & budgets.Design /Visual Branding Manager/Consultant• Bristol-Myers Squibb (Mead Johnson) – Provide management of package design rollout for “Enfamil” (infant formula). Manage & develop custom artwork for over 350 SKU’s across Europe, Asia & Latin America. • Unilever – Provide packaging press approval and color management for the Suave & SunSilk re-design projects.

Director of photography and design innovation for print and on line advertisement visuals for categories: Food, Garden, Housewares, Furniture, Toys, Storage, Hardware and Domestics• Created new visual image/photo direction for Food category to improve on line sales by 22%• Drive collaboratively prioritization consistency to photography needs and specifications with internal and external resources • Define product features for advertising studio photo direction, with objectives of satisfying trends and Marketing product buyers• Develop and maintain knowledge to provide insight trends/style/color guides for photo stylist

Providing visual branding direction to start up International Gourmet Food company. Execution and management of all design from concept exploration of Packaging, Sales support, E-Commerence Web site and Advertising. Direction of project’s objectives and budgets for International design and package for import products.

• Global visual communications and consistency for all skin care brands.• Provide brand design management including consumer packaging, point of sale & advertising• Managed/Procurement of Creative Department expenditures to 30% under budget.• Redefine pre-press expenditure process with a $162k reduction.• Direct & develop product branding manual, providing guidelines for the core brand essence through packaging commercialization specifications for worldwide distribution.• Guidance & training provided to all markets significantly increased consistency and brand value.• Spearheaded new product web site, incorporating sampling programs, “skin profiler” & “In the news” sections increasing consumer hits by 100%.• Led & facilitate cross category members in ideation sessions to provide over 350 new product ideas.• Core team member to internal innovation teams; Successfully completing several new products launches.• Restructure external search process of freelance and independent talent to an internal direct sourcing network, at a $200k savings.

Provided art direction, design with a terrific eye for color and composition and a meticulous attention to detail.