Brian Hegarty Email & Phone Number

New York, Ny, Us

In my current role as Vice President of Marketing at Travel Leaders Group I am responsible for the company’s consumer and trade brand and marketing strategy, development of our Resort Collection product, and Leaders Alliance travel advisor community programs. • Marketing Operations - traditional print, publication and direct mail channels• CRM - predictive analysis database analytics • Digital Marketing - website development, online content, SEO/SEM, email marketing, social media, 3rd party digital advertising, acquisition/lead generation, user experience, customer experience• Demand Generation Programs - people, process, technology, data and content to drive full funnel lead development programs designed to influence all stages of the buyer journey - awareness, engage, nurture, convert and advocate• Product Marketing - brand strategy, internal program support, destination marketing, resort collection, interest verticals focused on luxury, honeymoon & destination wedding, active & adventure• Resort Collection - development of all-inclusive resort relationships across 12 leading luxury and premium resort brands representing over $3.2B in sales from TLG member agencies • Leaders Alliance communities - building peer to peer networks of highly qualified travel advisors across interest verticals in Luxury Travel (500 advisors - $1B+ luxury sales), Honeymoon & Destination Wedding Travel (250 advisors - $300M HMDW sales), Host Agency Model, Travel Technology, Family Travel, and Women of Travel Leaders Network• R&D of new products and programs

New York, Ny, Us

Responsible for a dynamic center function marketing team working across all Internova Travel Group business units to develop industry leading experiential marketing programs and strategies focused on government relations and tourism board destination marketing relationships.• Develop national, regional and destination level tourism relationships• Establish ITG as a leading authority in key leisure travel destinations• Coordinate destination marketing B2B and B2C strategies between ITG departments and business units• Create destination and experiential marketing programs and promotions• Partner strategic destinations with preferred air, hotel, cruise and tour operator partners• Support advisor education, training and in-destination event opportunitiesInternova Travel Group is a $24B travel management company offering a variety of divisions focused on luxury leisure, business and franchise travel operations. Over 6,000 agency locations operate under the brands of Travel Leaders, Global Travel Collection, Tzell Travel, ProTravel, ALTOUR, Andrew Harper Travel as well as affiliated independent agencies with the Travel Leaders Network consortia and home based agents through the Nexion Travel network.

Atlanta, Ga, Us

• Lead a team of 3 managers and 20+ employees• Direct responsibility for the Product Development team for Mexico, Caribbean and Latin America• Manage over $500M in annual revenue generated from 750 vendor relationships in 55 destinations— Increased revenue by 135% over 4 years• Responsible for the planning, research and development of new destinations, vendor relationships, and specialty products— Developed 34 new destinations generating over $100M in incremental revenue— Added 25 new major hotel chain relationships generating over $50M— Launched major new specialty products representing over $60M• Analyze, develop and implement land revenue models, retail pricing strategies, and yield management processes— Increased profit per unit by 13% over a 12 month period— Improved Caribbean profit per unit by 94% over 4 years• Develop executive level strategic partner relationships• Responsible for partner negotiation strategies and contracting process• Coordination of partnership marketing opportunities with our destination and hotel partners to source co-op funding, override and incentive programs generating over $12M in annual benefit— Increased by 100% over the past 4 years• Direct responsibility for the Destination Operations team including all in-destination customer service, transportation, activities and local branding in major global destinations• Manage destination management company relationships in 35 primary leisure destinations• Responsible for 24/7 irregular operations team to monitor and respond to situations impacting the customer travel experience• Finance, operating budget, revenue budget and P&L responsibility• Business analysis and report development— Developed key performance indicators and dashboard measurements— Competitive analysis• Major company wide project management responsibilities• Key member of the brand team responsible for launching 7 new brands including Delta Vacations, United Vacations, AeroMexico Vacations ...

Atlanta, Ga, Us

• Managed a team of 8 employees• Direct management of product contracting team for USA, Canada and global car rental regions • Responsible for developing land products, negotiating and contracting with vendors, retail pricing strategy, inventory management and partnership marketing• Primary responsibility for corporate level destination and vendor relationships• Managed over $250 million in annual revenue production• Maximized financial contribution and partnership marketing opportunities— Increased revenue by over 50% through optimization of product offerings, implementation of retail pricing and inventory management strategies• Implemented significant technology, process and business practice enhancements responsible for efficiency savings of over 10,000 annual FTE equivalent hours• Developed suite of analysis and reporting tools to benchmark past performance against historical and budget metrics and forecast future trends

Atlanta, Ga, Us

• Managed a team of 3 employees• Increased profit per unit by over 25% through use of retail pricing strategies, inventory management techniques, yield management enhancements and relationship management• Introduced strategic relationship program with key destination vendors to increase production, profitability and partnership marketing opportunities• Developed new lifestyle product opportunities to enhance product offerings, increase share of revenue pie, create consumer and distributor awareness and differentiate from competition• Named to ‘100 Rising Stars in the Travel Industry’ in Travel Agent Magazine, May, 2003

Atlanta, Ga, Us

• Responsible for contracting land product, implementing retail pricing tactics, inventory management, trend analysis, operations fulfillment and partnership marketing of Las Vegas land product • Increased production from 600,000 to over 1 million room nights per year• Managed over $150 million in annual revenue production

Newtown Square, Pa, Us

• Managed a team of 7 employees• Re-structured department to create efficiencies through implementation of technology and allocation of staff resource• Increased sales through internal process enhancements, policy changes, enhanced distributor and vendor relationships and active sales and marketing campaigns• Increased group revenue by 175% over two years from $9 million in 1997 to over $25 million in 1999

• Founded retail travel agency specializing in honeymoon and vacation market• Developed business model to support revenue growth from start up to over $2 million in two years

Various sales and marketing roles for regional charter vacation package operator

Various sales and destination operations roles for regional vacation package operator