Brian Hegarty Email & Phone Number

New York, NY, US

• In my current role as Vice President of Marketing at Travel Leaders Group I am responsible for the company’s consumer and trade brand and marketing strategy, development of our Resort Collection product, and Leaders.
• Marketing Operations - traditional print, publication and direct mail channels
• CRM - predictive analysis database analytics
• Digital Marketing - website development, online content, SEO/SEM, email marketing, social media, 3rd party digital advertising, acquisition/lead generation, user experience, customer experience
• Demand Generation Programs - people, process, technology, data and content to drive full funnel lead development programs designed to influence all stages of the buyer journey - awareness, engage, nurture, convert and.
• Product Marketing - brand strategy, internal program support, destination marketing, resort collection, interest verticals focused on luxury, honeymoon & destination wedding, active & adventure

New York, NY, US

• Responsible for a dynamic center function marketing team working across all Internova Travel Group business units to develop industry leading experiential marketing programs and strategies focused on government.
• Develop national, regional and destination level tourism relationships
• Establish ITG as a leading authority in key leisure travel destinations
• Coordinate destination marketing B2B and B2C strategies between ITG departments and business units
• Create destination and experiential marketing programs and promotions
• Partner strategic destinations with preferred air, hotel, cruise and tour operator partners

Atlanta, GA, US

• Lead a team of 3 managers and 20+ employees
• Direct responsibility for the Product Development team for Mexico, Caribbean and Latin America
• Manage over $500M in annual revenue generated from 750 vendor relationships in 55 destinations— Increased revenue by 135% over 4 years
• Responsible for the planning, research and development of new destinations, vendor relationships, and specialty products— Developed 34 new destinations generating over $100M in incremental revenue— Added 25 new major.
• Analyze, develop and implement land revenue models, retail pricing strategies, and yield management processes— Increased profit per unit by 13% over a 12 month period— Improved Caribbean profit per unit by 94% over 4.
• Develop executive level strategic partner relationships

Atlanta, GA, US

• Managed a team of 8 employees
• Direct management of product contracting team for USA, Canada and global car rental regions
• Responsible for developing land products, negotiating and contracting with vendors, retail pricing strategy, inventory management and partnership marketing
• Primary responsibility for corporate level destination and vendor relationships
• Managed over $250 million in annual revenue production
• Maximized financial contribution and partnership marketing opportunities— Increased revenue by over 50% through optimization of product offerings, implementation of retail pricing and inventory management strategies

Atlanta, GA, US

• Managed a team of 3 employees
• Increased profit per unit by over 25% through use of retail pricing strategies, inventory management techniques, yield management enhancements and relationship management
• Introduced strategic relationship program with key destination vendors to increase production, profitability and partnership marketing opportunities
• Developed new lifestyle product opportunities to enhance product offerings, increase share of revenue pie, create consumer and distributor awareness and differentiate from competition
• Named to ‘100 Rising Stars in the Travel Industry’ in Travel Agent Magazine, May, 2003

Atlanta, GA, US

• Responsible for contracting land product, implementing retail pricing tactics, inventory management, trend analysis, operations fulfillment and partnership marketing of Las Vegas land product
• Increased production from 600,000 to over 1 million room nights per year
• Managed over $150 million in annual revenue production

Newtown Square, PA, US

• Managed a team of 7 employees
• Re-structured department to create efficiencies through implementation of technology and allocation of staff resource
• Increased sales through internal process enhancements, policy changes, enhanced distributor and vendor relationships and active sales and marketing campaigns
• Increased group revenue by 175% over two years from $9 million in 1997 to over $25 million in 1999

• Founded retail travel agency specializing in honeymoon and vacation market
• Developed business model to support revenue growth from start up to over $2 million in two years

Various sales and marketing roles for regional charter vacation package operator

Various sales and destination operations roles for regional vacation package operator