Brian Hegarty Email and Phone Number
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In my current role as Vice President of Marketing at Internova Travel Group and Travel Leaders Network I am responsible for the company’s brand development and marketing strategy with a focus on digital marketing, web development and demand generation programs, our experience marketing team including government and tourism board destination marketing relationships, all-inclusive resort collection program, and interest vertical alliance communities centered around luxury travel, honeymoons & destination weddings, family travel and host agency model.Internova Travel Group is a $24B travel management organization that delivers a high-touch, personal level of travel expertise to luxury leisure and corporate travel clients through more than 6,000 company-owned, franchised and affiliated travel agencies throughout the United States and abroad.With more than 25 years of travel industry marketing, product and business development experience, I specialize in bringing innovative marketing programs and solutions to market. I have been recognized throughout my career by publications such as Travel Weekly and Travel Agent Magazine, and most recently the Travel Leaders marketing organization has been honored with 20 Travel Weekly Magellan Awards in the past three years under my leadership. Prior to Travel Leaders, I held senior-level marketing and product development roles at MLT Vacations, a wholly-owned subsidiary of Delta Air Lines, where we managed some of the most recognized names in leisure travel including Delta Vacations, United Vacations, Aeromexico Vacations, Air France Holidays, Alitalia Vacations, Continential Airlines Vacations and NWA WorldVacations. Earlier in my career I spent time with Apple Vacations and was co-owner of a retail travel agency in Chicago. I started my journey in travel by selling spring break trips to fellow students at University of Colorado.I have a history of proven success and progressive responsibilities over my career, and have earned a reputation as a respected leader in my industry through hands on management with outstanding results.
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Vice President MarketingTravel Leaders Group Sep 2012 - PresentNew York, Ny, UsIn my current role as Vice President of Marketing at Travel Leaders Group I am responsible for the company’s consumer and trade brand and marketing strategy, development of our Resort Collection product, and Leaders Alliance travel advisor community programs. • Marketing Operations - traditional print, publication and direct mail channels• CRM - predictive analysis database analytics • Digital Marketing - website development, online content, SEO/SEM, email marketing, social media, 3rd party digital advertising, acquisition/lead generation, user experience, customer experience• Demand Generation Programs - people, process, technology, data and content to drive full funnel lead development programs designed to influence all stages of the buyer journey - awareness, engage, nurture, convert and advocate• Product Marketing - brand strategy, internal program support, destination marketing, resort collection, interest verticals focused on luxury, honeymoon & destination wedding, active & adventure• Resort Collection - development of all-inclusive resort relationships across 12 leading luxury and premium resort brands representing over $3.2B in sales from TLG member agencies • Leaders Alliance communities - building peer to peer networks of highly qualified travel advisors across interest verticals in Luxury Travel (500 advisors - $1B+ luxury sales), Honeymoon & Destination Wedding Travel (250 advisors - $300M HMDW sales), Host Agency Model, Travel Technology, Family Travel, and Women of Travel Leaders Network• R&D of new products and programs
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Vice President MarketingInternova Travel Group Sep 2012 - PresentNew York, Ny, UsResponsible for a dynamic center function marketing team working across all Internova Travel Group business units to develop industry leading experiential marketing programs and strategies focused on government relations and tourism board destination marketing relationships.• Develop national, regional and destination level tourism relationships• Establish ITG as a leading authority in key leisure travel destinations• Coordinate destination marketing B2B and B2C strategies between ITG departments and business units• Create destination and experiential marketing programs and promotions• Partner strategic destinations with preferred air, hotel, cruise and tour operator partners• Support advisor education, training and in-destination event opportunitiesInternova Travel Group is a $24B travel management company offering a variety of divisions focused on luxury leisure, business and franchise travel operations. Over 6,000 agency locations operate under the brands of Travel Leaders, Global Travel Collection, Tzell Travel, ProTravel, ALTOUR, Andrew Harper Travel as well as affiliated independent agencies with the Travel Leaders Network consortia and home based agents through the Nexion Travel network. -
Senior Director Product DevelopmentMlt Vacations 2008 - Sep 2012Atlanta, Ga, Us• Lead a team of 3 managers and 20+ employees• Direct responsibility for the Product Development team for Mexico, Caribbean and Latin America• Manage over $500M in annual revenue generated from 750 vendor relationships in 55 destinations— Increased revenue by 135% over 4 years• Responsible for the planning, research and development of new destinations, vendor relationships, and specialty products— Developed 34 new destinations generating over $100M in incremental revenue— Added 25 new major hotel chain relationships generating over $50M— Launched major new specialty products representing over $60M• Analyze, develop and implement land revenue models, retail pricing strategies, and yield management processes— Increased profit per unit by 13% over a 12 month period— Improved Caribbean profit per unit by 94% over 4 years• Develop executive level strategic partner relationships• Responsible for partner negotiation strategies and contracting process• Coordination of partnership marketing opportunities with our destination and hotel partners to source co-op funding, override and incentive programs generating over $12M in annual benefit— Increased by 100% over the past 4 years• Direct responsibility for the Destination Operations team including all in-destination customer service, transportation, activities and local branding in major global destinations• Manage destination management company relationships in 35 primary leisure destinations• Responsible for 24/7 irregular operations team to monitor and respond to situations impacting the customer travel experience• Finance, operating budget, revenue budget and P&L responsibility• Business analysis and report development— Developed key performance indicators and dashboard measurements— Competitive analysis• Major company wide project management responsibilities• Key member of the brand team responsible for launching 7 new brands including Delta Vacations, United Vacations, AeroMexico Vacations ... -
Director Product Development - UsaMlt Vacations 2005 - 2008Atlanta, Ga, Us• Managed a team of 8 employees• Direct management of product contracting team for USA, Canada and global car rental regions • Responsible for developing land products, negotiating and contracting with vendors, retail pricing strategy, inventory management and partnership marketing• Primary responsibility for corporate level destination and vendor relationships• Managed over $250 million in annual revenue production• Maximized financial contribution and partnership marketing opportunities— Increased revenue by over 50% through optimization of product offerings, implementation of retail pricing and inventory management strategies• Implemented significant technology, process and business practice enhancements responsible for efficiency savings of over 10,000 annual FTE equivalent hours• Developed suite of analysis and reporting tools to benchmark past performance against historical and budget metrics and forecast future trends
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Manager - Product Development - Las VegasMlt Vacations 2002 - 2005Atlanta, Ga, Us• Managed a team of 3 employees• Increased profit per unit by over 25% through use of retail pricing strategies, inventory management techniques, yield management enhancements and relationship management• Introduced strategic relationship program with key destination vendors to increase production, profitability and partnership marketing opportunities• Developed new lifestyle product opportunities to enhance product offerings, increase share of revenue pie, create consumer and distributor awareness and differentiate from competition• Named to ‘100 Rising Stars in the Travel Industry’ in Travel Agent Magazine, May, 2003
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Product Manager - Las VegasMlt Vacations 1999 - 2002Atlanta, Ga, Us• Responsible for contracting land product, implementing retail pricing tactics, inventory management, trend analysis, operations fulfillment and partnership marketing of Las Vegas land product • Increased production from 600,000 to over 1 million room nights per year• Managed over $150 million in annual revenue production
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Manager - Group SalesApple Vacations 1996 - 1999Newtown Square, Pa, Us• Managed a team of 7 employees• Re-structured department to create efficiencies through implementation of technology and allocation of staff resource• Increased sales through internal process enhancements, policy changes, enhanced distributor and vendor relationships and active sales and marketing campaigns• Increased group revenue by 175% over two years from $9 million in 1997 to over $25 million in 1999 -
Managing PartnerWoodfield Travel Centre 1994 - 1996• Founded retail travel agency specializing in honeymoon and vacation market• Developed business model to support revenue growth from start up to over $2 million in two years
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National Sales Director, Marketing Manager, Regional Sales ManagerFunquest Vacations 1992 - 1994Various sales and marketing roles for regional charter vacation package operator
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District Sales Manager, Destination Resort Staff, Campus RepresentativeMexico Tours 1990 - 1992Various sales and destination operations roles for regional vacation package operator
Brian Hegarty Skills
Brian Hegarty Education Details
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University Of Colorado BoulderEconomics
Frequently Asked Questions about Brian Hegarty
What company does Brian Hegarty work for?
Brian Hegarty works for Travel Leaders Group
What is Brian Hegarty's role at the current company?
Brian Hegarty's current role is Vice President Marketing at Internova Travel Group / Travel Leaders Group.
What is Brian Hegarty's email address?
Brian Hegarty's email address is bh****@****ons.com
What is Brian Hegarty's direct phone number?
Brian Hegarty's direct phone number is +195283*****
What schools did Brian Hegarty attend?
Brian Hegarty attended University Of Colorado Boulder.
What skills is Brian Hegarty known for?
Brian Hegarty has skills like Travel Management, Strategic Partnerships, Leisure Travel, Marketing Strategy, Tourism, Competitive Analysis, Marketing, Product Development, Contract Negotiation, Hotels, Sales, Leadership.
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