Passionate about leveraging design systems, user research, and data-driven insights to create seamless, impactful user experiences. Skilled at leading cross-functional teams and delivering end-to-end design solutions in fast-paced environments.Key Skills & Expertise • Design Systems: Develop and maintain scalable design systems, ensuring consistency and efficiency across products. • User Research & Insights: Conduct interviews, surveys, and usability tests to uncover actionable insights that inform strategy and design. • Data-Driven Design: Use qualitative and quantitative data to refine products and improve user experiences. • Collaboration: Partner with product managers, engineers, and researchers to create innovative, technically feasible solutions. • Advanced Design Tools: Proficient in Figma, Mural, Adobe XD, and Miro for prototyping and storytelling.Professional Highlights • Led cross-functional teams (UI, UX, research) to implement design strategies aligning user needs with business goals. • Built and implemented scalable design systems, streamlining workflows and enhancing product consistency. • Conducted user research to identify key insights that drove the design of intuitive user flows and interfaces. • Earned the IF Award in UX, recognizing excellence in user-centered design. • Presented research findings and design solutions to stakeholders, influencing product direction and improving engagement.Committed to creating innovative, user-driven digital experiences, I thrive in blending creativity with strategy to deliver impactful solutions.

As a Product Manager focused on digital products, I have led strategies across various industries, combining digital marketing with product design to improve both growth and user experience. Below is a profile tailored to each sector:1. Tourism:I designed and optimized digital platforms that resulted in a 25% increase in direct bookings and a 40% improvement in customer satisfaction. I implemented SEO strategies, social media campaigns, and paid advertising on platforms like Google Ads and Meta to attract and convert potential customers, prioritizing an agile and personalized user experience.2. Innovation Consulting and Startups:I developed digital products focused on brand visibility and user acquisition, achieving a 50% increase in engagement through agile marketing techniques and data-driven decisions. Campaigns on TikTok and YouTube highlighted the unique value of emerging products, accelerating their adoption in the market.3. IT Services:I created and managed digital strategies that increased lead generation by 35%, with a focus on B2B marketing and specialized technical content. I leveraged LinkedIn and paid media on professional networks, ensuring the capture of key decision-makers in the tech industry and improving lead conversion into business opportunities.4. Retail:I implemented integrated digital solutions that boosted in-store sales by 40% and online transactions by 50%. I utilized omnichannel strategies, including influencer collaborations, social media campaigns, and paid media on platforms like Spotify and Waze, ensuring maximum visibility and conversion at both physical and digital points of sale.This approach ensures the integration of marketing techniques with digital product design, enhancing both brand visibility and customer experience in each sector.

• Designed and conducted user research to understand needs, behaviors, and pain points, developing actionable insights for design. • Created user personas, journey maps, wireframes, and prototypes to communicate and test design concepts effectively. • Collaborated with product managers, developers, and visual designers to ensure cohesive and seamless user experiences. • Conducted usability testing and feedback sessions, iterating on designs using data-driven decisions and user insights. • Established and maintained scalable design systems, guidelines, and UI libraries to ensure consistency across products. • Crafted clear, concise microcopy for app elements, including buttons, notifications, error messages, tooltips, and labels, enhancing usability and alignment with user needs. • Developed user-centered content, such as onboarding instructions, feature descriptions, and FAQs, meeting user expectations and accessibility standards. • Advocated for accessibility, inclusion, and diversity, ensuring designs catered to users of all abilities and backgrounds. • Mentored junior UX designers, providing constructive feedback and fostering a culture of collaboration. • Evangelized user-centric design principles to stakeholders, promoting the importance of UX in achieving business goals. • Integrated industry best practices and emerging trends into the design process, driving innovation and improving workflows.

We connect Latin entrepreneurs with Silicon Valley Ecosystem• Lead the creative messages of the brand• Lead the design and execution of the events of the brand• Design the brand and communications strategy• Assembly and to lead the content for social media• Ensure brand messages in every video are consistent• Deepen relationships with all media to ensure the most effective messaging and positioning of the organization• Make the video strategy in order to expand the brand awareness of the company over internet• Design the CRM and Digital Marketing strategy for the brand• Establish Strategic Alliances with people of Entrepreneurship and Innovation in San Francisco, CA• Design, organize and manage the entire development of entrepreneurship events, training, business visits and accommodation for participants of the week immersion in Silicon Valley

• Designed and implemented digital strategies to transform public services, applying Design Thinking and Service Design techniques.• Led qualitative and quantitative research to identify citizen needs and optimize the experience on governmental service platforms.• Developed functional prototypes for new digital services, reducing adoption time by 30% through iterative user testing.• Fostered collaboration among technical, administrative, and citizen teams to ensure inclusive and scalable solutions.