Hanjing Wang Email & Phone Number

San Francisco, Ca, Us

San Francisco, Ca, Us

• Worked cross-functionally within marketing and operation teams in SEO, web analysis and paid acquisition • Build new sitemaps for SEO by content analysis and labeling for organic search traffic• Manage paid acquisition and target audience by demographics and behaviors with tools including Google Analytics, AppsFlyer and Facebook Ads, and A/B test constantly for more cost-efficient paid acquisition results

Austin, Texas, Us

• Collaborated within a team of 2 and trained an intern to implement a zero-budget marketing strategy in West China• Monitored dashboards in Salesforce to identify KPIs and estimate the impact of campaigns, performed Marketing Mix Model, and develop strategies for future events; proposed ‘Past Event’ function on Tesla website• Conducted market research to select and manage venues, negotiated best terms by cold callings, organized and executed 5 lead generation events; saved $3K+/event, increased regional ROI by 50%/month and conversion rate continuously for 3 months• Built strategic partnership and leveraged budgets with top-notch brands: brought in $300K gift sponsorship by diptyque, zero-budget CRM events with Remy Martin, free photograph service by Canon

Worldwide, Oo

• Engaged in (KM) project with Deloitte Israel & US to design an enterprise-level KM platform and deliver solutions in taxonomy, governance, and software aspects;• Conducted primary research within the firm by questionnaires, IDI interviews, focus groups to diagnose pain points; secondary research and industry benchmark to set out the requirements and objectives;• Hosted and documented meetings, simultaneously interpreted and supported the team as a PMO among 3 teams to align work processes, and resolved client's concerns across culture and knowledge gap

Shanghai, Cn

Planned and organized advertising on social media, coordinated with student organizations and local businesses, Clustered target customers segments and applied various promotion methods to those clusters; Boosted awareness of AUIA summer school for more than 100% and brought a whole new client base in GWU

Boston, Ma, Us

• Reformed company improve information system and analytics methods to solve clients’ problems and challenges throughout the hiring process• Created dashboards, monthly reports, leveraged information gained from data analytics tools and translated these into insights for the clients using web analytics, spreadsheet modeling, and data visualization tools• Developed and implemented a data system from the ground up, improved a product launched in the summer of 2016

- Interned on the product operation team, provided insights for the company to develop its latest international version application targeting online gamers overseas- Conducted research on target customers and competitors overseas, communicated between the digital platform Steam and engineer team to improve and launch the app on Steam Platform, also contacted game companies such as Daybreak for daily operational issues- Successfully launched this newest product and its official international website, developed the first group of loyal customers

• Followed an engineer team from China to work on a anti-corrosion project in Maldives. Arranged a business trip for the team to inspect environment and negotiate contract for project with a hotel in Maldives. • Studied the materials ahead of time and translated and presented to the engineers and managers including professional construction process and social occasions• Collected data from the construction sights, analyzed issues origins and planned out the size and budget of the whole project with the engineers• Created a smoother and stronger communication process and achieved collaboration in the end