Heider Lai Email & Phone Number

Taiwan

- Brand Strategy and Issue planning- Partner & Customer joint marketing activities- Public Relations with journalists, influencers and associations- Communication strategy for Google Cloud & CloudMile solutions- Sustainability strategy and execution- Executive brand building- Marketing intern management

Taipei City, Taiwan

- Singapore marketing including event management, PR, social and sales program development- Digital marketing strategy and Leads generation campaign planning- Media buy on Facebook ads, Google Ads, online media and magazines- Social Management -Linkedin, Facebook, YouTube and Line@- Official site maintenance and website production- SEO strategy and.

Taiwan

CloudMile is an AI & cloud startup in Taiwan, Hong Kong and SEA region. We are Google Cloud Premier Partner and the only one Google Cloud Managed Service Provider in Taiwan.- Led 2 marketing members and 4 agencies to manage social channels(Facebook, Linkedin, Line@, Youtube) and drive leads performance. Drove 230% social engagement rate and social buzz.

• Led 2 account executives to deliver American Express and DIAGEO’s integrated marketing strategies and activities, resulted in 166% sales target achievement rate:- Planned and conducted American Express digital.

Taipei

• Executed 10+ strategic digital marketing campaigns for key clients (incl. IBM hardware, American Express, Rakuten, Bernachon and Volkswagen) from strategy, social media, KOL coop, SEM and materials creation to.
• Implemented Rakuten E-commerce brand awareness campaign. Reached 15% organic page view and 130% engagement rate.
• Developed IBM Outthink Forum communication theme, creative materials and CNY gift to enhance brand awareness and relationship with media contacts and business partners.
• Developed Taiwan‘s beverage brand, Bernachon(貝納頌) new product launch with online(website, social, banner, video), offline(brochure, print ads) channels and media coop with ELLE, reaching 3000+ share in Instagram and.
• Effective communication and project management skills with more than 7 functions, global HQ and 4+ agencies as a leading creative agency project coordinator.
• Excellent at research by digital tool to find TA insight, content development and optimization solution (incl. SimilarWeb, Facebook Audience Insights, GWI, Google Analytics)

Taiwan

• StartUp Latte is a business analytics media that established by Wang Wenhua, known as Tom Wang, a contemporary Taiwanese novelist and columnist. It provides the startup and enterprise's innovation and transformation.
• Focus on technology, startup and Interactive entertainment industries and generated 15 new articles and evaluated 40+ articles.
• Overall articles: https://startuplatte.com/author/heider/

Taipei, Taiwan

• Won the champion in Everrich competition and ranked national No.2 among 135 teams in Taiwan.Competition Task: Please propose a bold marketing issue and an annual marketing plan to promote Everrich's brand awareness.
• Proposed the annual integrated marketing plan "Phubber's Travel New Attitude" to launch Everrich new service, D.F.S pre-order website Everrich.com. Executed a campaign in NT$100,000 budget, overall results: - Developed.

Taiwan

• Led 2 interns independently to develop the marketing strategy for digital content product. Managed own media channels including official site, FB fan page, blog, Youtube, Accupass campaign page and event.
• Accomplished 150% growth in website traffic and 156% fans growth on FB by creating the blog and customizing the social content to different TA segment to enhance IOH, the third-year-established startup brand awareness.
• Generated 3 PR coverage in 2 months with TechOrange and Business Next.

Ho Chi Minh, Vietnam / Taipei, Taiwan

• Proposed the report and new business model plan in English by analyzing the operational aspects of Vietnam supply chain and international trade of textile manufacturing.
• Led the SCI core competence project in HQ. Reached 289 participants and achieved 82% participation rate.