Heider Lazzarini Email & Phone Number

Lake Oswego, Or, Us

Lightspeed Aviation is a leading manufacturer of premium aviation headsets and helmet products. Our mission is to protect and save lives.

Beaverton, Oregon, Us

Axiometrix Solutions is a leading provider in the test and measurement space. Owned by Battery Ventures, its industry-leading brands Audio Precision, GRAS Sound & Vibration, and imc Test & Measurement have solved customers' problems globally for over 35 years.• Led global marketing across 3 software and hardware companies in the U.S. (Audio Precision), Denmark (GRAS Acoustics) and Germany (imc Test & Measurement) • Transformed a geographically dispersed team of 14 into an efficient and cohesive team to drive north of $100 million in revenue with a $1.5 million+ budget• Exceeded global SQL targets by 15%, conversion to Opportunity by 5%, and new marketing Subscribers by 43%, through innovative digital marketing and content strategy• Rebranded 3 companies, and grew their websites performance by an average of 8% organic clicks YOY, and 18% organic impressions through improved technical SEO, web content, and uptime • Revamped new product launch process, first product out created funnel pipeline of $3 million+ • Grew social presence and engagement by nearly 100% in 2 years through implementing strategic and tactical planning for the company’s 3 marketing groups• Implemented new marketing technology stack to improve demand generation and performance marketing: Salesforce, MCAE / Pardot CRM, Semrush, Zoominfo, Monday.com, Hotjar, Jasper.ai • Created the foundation for Account Based Marketing (ABM) to increase MQL / SQL quality

Wilsonville, Or, Us

Global marketing responsibilities for Intelligent Transportation Systems (ITS), Unmanned Aerial Systems (UAS), Firefighting Solutions, Law Enforcement Solutions, Outdoor, across B2B, B2C, DTC channels.• Marketing Leader in 2 Business Units serving a B2B and B2C customer base in clean industry (smart cities) and high technology : Industrial Technologies (Sweden) and OEM Solutions (U.S.). Reported to the CMO• Developed and executed global outbound marketing plans to grow orders for 4 segments: Drones (UAS), Intelligent Transportation Systems (ITS), Firefighting, and Law Enforcement Solutions • Led direct reports and leveraged shared services in Americas, EMEA, and APAC to execute the marketing strategy• Converted ITS’ marketing plan from ~100% trade shows to fully digital in ’20 while grew SQL by 5x through MQL quality improvement, and expansion of lead sources, assuring 7% CAGR in revenues• Owned website strategy and conversion of a $60 million brand into the group level website• Created a culture of collaboration to develop localized sales enablement and distributor materials (pitch decks, training tools, digital content) to augment regional marketing reach and to drive sales • Grew front end opportunities, awareness, databases, and Sales Qualified Leads (SQL), based on KPI’s defined in collaboration with General Managers, Business Development, and Sales Leadership• Developed value propositions, messaging, and content customized for each target segment, buyer persona, and buyer journey to fill the sales funnel • Elected as 1 of 40 Change Leaders among 4,000 employees, assigned as coach of 300 field employees in Americas on company culture & change management post McKinsey Consulting re-org

Portland, Oregon, Us

Leadership Team member reporting to the President, responsible for the Business Unit’s P&L. Management of a team of 30, encompassing Product Management, Marketing, Engineering, Industrial Design. Diverse channels and customers served: owned e-commerce, Amazon, Kroger / Fred Meyer, Walmart, Target, Costco, REI, Cabela's / Bass Pro Shops, Home Depot, Lowe's, Academy Sports + Outdoors, Menards, Tractor Supply, Government / Military.• Leadership Team (LT) member, reported to the company’s president in this Vice President level role• Led 30 direct and indirect reports, encompassing Product Management, Product Engineering, Industrial Design, and a Marketing team of 11 • Managed P&L, 5-year product and marketing strategic planning, pricing and promotional strategy• Company’s product and marketing leader in Strategic Customers calls in tandem with Sales• Turned around $3 million business from 10% Gross Margin to 40% in one year• Sponsored, along with the CFO, team to create the company’s Sales & Operation (S&OP) process• Established, in partnership with VP of Sales and Legal, company-wide pricing policy: MAP and UP • Enabled the growth of direct and indirect sales channels by leading the creation of new products for new markets, and of effective marketing plans

Middleton, Wi, Us

$155 million P&L accountability and Indoor Insect Control Business Unit leadership during temporary assignment in St. Louis, MO to integrate and reposition $30 million acquired Black Flag Brands business. Channels served: Grocery, Mass, Clubs, Homecenter, Farm & Agriculture, Dollar.• P&L accountability for $155 million Indoor Products Business Unit during the acquisition integration• Repositioned the Black Flag brand from a value brand to premium through new products, new marketing strategy and tactics. 10%+ sales growth at above average profitability forecast• Management of a $2-$3 million marketing budget, applied to traditional and digital campaigns

$30 million P&L accountability. Responsible for Business Unit's new product development, research, marketing. Generated fastest growth among 4 BU's, delivering 35% revenue increase with 3x profit improvement in 3 years via new products and channel development, leading to Private Equity exit of 2.5x cash on cash returns. Channels served: Grocery, Mass, Clubs, Homecenter, Hardware, Farm & Agriculture, Dollar.• Directed all marketing activities, including key account planning, advertising, consumer insights, market research and new product development• Supervision and mentoring of 2 reports, Associate Brand Manager and Graphics Designer

Coopersburg, Pa, Us

New product development and branding leadership for Retail business

Atlanta, Ga, Us

P&L ownership of a $102 million business unit: hand torches / gases and patio heaters. Responsible for 12% business growth in one year with 1.3% Gross Margin gain while reducing SKU count by 37%. Customers served: Walmart, Target, Kroger / Fred Meyer, Home Depot, Lowes, Ace Hardware, Grainger, Canadian Tire

Master Of Business Administration - Mba, Marketing/Marketing Management, General

Executive Education, Digital Transformation Strategy

Bachelor Of Science - Bs, International Business