Heider Lazzarini Email & Phone Number

Lake Oswego, OR, US

Lightspeed Aviation is a leading manufacturer of premium aviation headsets and helmet products. Our mission is to protect and save lives.

Beaverton, Oregon, US

• Axiometrix Solutions is a leading provider in the test and measurement space. Owned by Battery Ventures, its industry-leading brands Audio Precision, GRAS Sound & Vibration, and imc Test & Measurement have solved.
• Led global marketing across 3 software and hardware companies in the U.S. (Audio Precision), Denmark (GRAS Acoustics) and Germany (imc Test & Measurement)
• Transformed a geographically dispersed team of 14 into an efficient and cohesive team to drive north of $100 million in revenue with a $1.5 million+ budget
• Exceeded global SQL targets by 15%, conversion to Opportunity by 5%, and new marketing Subscribers by 43%, through innovative digital marketing and content strategy
• Rebranded 3 companies, and grew their websites performance by an average of 8% organic clicks YOY, and 18% organic impressions through improved technical SEO, web content, and uptime
• Revamped new product launch process, first product out created funnel pipeline of $3 million+

Wilsonville, OR, US

• Global marketing responsibilities for Intelligent Transportation Systems (ITS), Unmanned Aerial Systems (UAS), Firefighting Solutions, Law Enforcement Solutions, Outdoor, across B2B, B2C, DTC channels.
• Marketing Leader in 2 Business Units serving a B2B and B2C customer base in clean industry (smart cities) and high technology: Industrial Technologies (Sweden) and OEM Solutions (U.S.). Reported to the CMO
• Developed and executed global outbound marketing plans to grow orders for 4 segments: Drones (UAS), Intelligent Transportation Systems (ITS), Firefighting, and Law Enforcement Solutions
• Led direct reports and leveraged shared services in Americas, EMEA, and APAC to execute the marketing strategy
• Converted ITS’ marketing plan from ~100% trade shows to fully digital in ’20 while grew SQL by 5x through MQL quality improvement, and expansion of lead sources, assuring 7% CAGR in revenues
• Owned website strategy and conversion of a $60 million brand into the group level website

Portland, Oregon, US

• Leadership Team member reporting to the President, responsible for the Business Unit’s P&L. Management of a team of 30, encompassing Product Management, Marketing, Engineering, Industrial Design. Diverse channels and.
• Leadership Team (LT) member, reported to the company’s president in this Vice President level role
• Led 30 direct and indirect reports, encompassing Product Management, Product Engineering, Industrial Design, and a Marketing team of 11
• Managed P&L, 5-year product and marketing strategic planning, pricing and promotional strategy
• Company’s product and marketing leader in Strategic Customers calls in tandem with Sales
• Turned around $3 million business from 10% Gross Margin to 40% in one year

Middleton, WI, US

• $155 million P&L accountability and Indoor Insect Control Business Unit leadership during temporary assignment in St. Louis, MO to integrate and reposition $30 million acquired Black Flag Brands business. Channels.
• P&L accountability for $155 million Indoor Products Business Unit during the acquisition integration
• Repositioned the Black Flag brand from a value brand to premium through new products, new marketing strategy and tactics. 10%+ sales growth at above average profitability forecast
• Management of a $2-$3 million marketing budget, applied to traditional and digital campaigns

• $30 million P&L accountability. Responsible for Business Unit's new product development, research, marketing. Generated fastest growth among 4 BU's, delivering 35% revenue increase with 3x profit improvement in 3 years.
• Directed all marketing activities, including key account planning, advertising, consumer insights, market research and new product development
• Supervision and mentoring of 2 reports, Associate Brand Manager and Graphics Designer

Coopersburg, PA, US

New product development and branding leadership for Retail business

Atlanta, GA, US

P&L ownership of a $102 million business unit: hand torches / gases and patio heaters. Responsible for 12% business growth in one year with 1.3% Gross Margin gain while reducing SKU count by 37%. Customers served: Walmart, Target, Kroger / Fred Meyer, Home Depot, Lowes, Ace Hardware, Grainger, Canadian Tire

Master Of Business Administration - Mba, Marketing/Marketing Management, General

Executive Education, Digital Transformation Strategy

Bachelor Of Science - Bs, International Business