Spearheaded the company's vision, mission, and goals, leading the R&D of four innovative products. Developed and executed a comprehensive social media strategy & content plan, launching sunnylifeco.com. Organized impactful community events that showcased products. Forged strategic partnerships with three leading Danish universities, bolstering R&D and fostering a culture of innovation. Mentored a team of over 20 individuals (including several interns), contributing to the development of new products and implementing strategic branding plans that elevated market position.

Led the development and launch of a women's-only program, driving women's memberships from 5% to 25% in just one year. Conducted engaging classes that significantly improved member participation. Coached over 100 students, guiding many of them from beginner to competitive athlete status.

Ideate, manage and support projects within health, nutrition, food sciences, sustainability and sport sector. Responsible for creating campaigns and copywriting materials for various media (ie. e-mails, newsletters, SoMe content, website, etc). Collaborate and support key stakeholders in various projects. Research and develop proposals for new opportunities.

Promoted sustainable products and practices, ensuring a positive customer experience, while also effectively upsold items to increase sales and customer satisfaction.

Provide health coaching to clients, correcting ergonomic problems developed from office jobs,teaching fitness/mobility classes, and creating exercise programs.

Assisting strength & conditioning staff/coaches with San Diego State’s sport teams.