Heidi Albarbary, Mba, Msc Business Psychology Email & Phone Number

Toronto, On, Ca

Richmond Hill, Ontario, Canada

Worked on the Sign Media Canada, Construction Canada - a CSC publication, the Pool & Spa Marketing (English), and the Piscines & Spas (French) trade publications(PRINT / ONLINE / DIGITAL)

Cairo Governorate, Egypt

Talaat Moustafa Group is the leading Real Estate developer in Egypt, with a land bank of 50 million square meters. • Transitioned to two different roles during this period• Reported directly to the Chief Marketing Officer of the organization• Created a successful marketing strategy that increased sales by 32% in 12 weeks in 2017• Led a full marketing campaign leading to new sales of $27m in 6 months during 2016• Managed successful corporate marketing functions within stated yearly budgets, including brand management, product launch, advertising, marketing collateral, and events• Improved and monitored brand recognition and raised prospective customer engagement levels by 20% within 6 months by overhauling the brand management strategy and saved $3500 on consulting fees• Created new content marketing strategies and wrote B2C action plans to attain improved online customer experience and increased levels of customer engagement and visits to corporate website and social media platforms.• Led agencies successfully to execute all communication activities through briefing sessions and on-going follow-ups till delivery stage.

Cairo Governorate, Egypt

DDB Egypt is part of the world’s largest and most influential advertising and marketing services networks. • Transitioned to four different roles during this period• Promoted to account supervisor after one year, being the newest account manager at the time of promotion• Generated an excess of targeted revenue by 110% during 2010• Leveraged finely honed communication and negotiations skills to foster new relationships, and added 6 new clients to the agency's portfolio in less than a year• Closed 2 large accounts with six-figure deals which belonged to the agency’s top 20% of clients• Identified accounts whose revenue may be shrinking so as to address any ‘at risk’ customers and reach out to these accounts to ensure they are retained• Recruited and performed on-the-job training for new account executives• Selected by senior management from a number of agency supervisors for handling the big clients• Led effective interface with clients, creative teams, production, and art design teams using my positive communication skills which led to efficient performance of daily tasks and human contact• Succeeded in autonomous advertising account management of multiple large projects which resulted in high revenues for the agency• Responsible for campaign assessment and report-preparation, then presentation of reports to clients• Actively served as a mentor to team members, and helped integrate junior team members and educated them on their client, their target and their products• Forged strong client relationships with Creative, Production, Planning, other agency departments and partner companies

Cairo Governorate, Egypt

Under Academic Supervision of Cape Breton University - Canada:• Provided 21 hours / week of classroom sessions. • Conducted classes for a variety of subjects. Subjects engaged in include: Marketing, Organizational Behavior, Promotion & Advertising, Public Communication, Business Studies, Retail Management, Economics, Accounting, Finance, and Quantitative Methods.

Masters Of Business Psychology

Master Of Business Administration (Mba), Marketing Major

Canadian Equivalency from the World Education Services = Master’s Degree

Bachelor'S Degree, Business Administration (Bba), With Honors.

Canadian Equivalency from the World Education Services = Bachelor’s Degree (four years)