Heidi Baumer Email & Phone Number

Provide account leadership for McDonald's Regional Business Units that represent 465 restaurants in Minnesota, North Dakota, Utah, Idaho, and portions of Western Wyoming and Montana. Develop and implement strategic marketing and brand-building programs that reach consumers across multiple marketing channels. Drive sales and guest counts through digital programs that enable McDonald’s to elevate customer engagement, measure marketing effectiveness, and forecast future performance. Responsible for forecasting and managing annual client budgets of over $15 million.

Rochester, New York Area

Created and implemented RIT’s first strategic donor relations and stewardship plan, encompassing nine colleges, two institutes, student affairs, and athletics. Responsible for mass stewardship communications, individual engagement plans, giving societies, and all associated marketing materials and custom donor reports. Wrote and edited impact communications, targeted marketing solicitations and collateral, and all presidential acknowledgments and donor communications. Supervised all donor gift agreements and operated as a strategic resource and partner for prospect managers as they navigated the lifecycle of the gift.

Rochester, Ny

Account lead on local and regional McDonald's co-op business. Utilized data-driven decision-making to formulate and recommend strategies and tactical programs to clients. Planned and executed integrated multi-media campaigns, developing and stewarding a $3MM annual client budget. Responsible for the planning and launch of multiple product tests which successfully became adopted by the entire McDonald’s US System. Managed client's public relations including crisis communications, proactive community relations, brand trust and promotional partnerships, and acted as the client's internal communications director. Managed local agency field office, led cross-functional teams, and participated in many successful new business development pitches. Strong client relationship skills and highly collaborative leader.

Multi-market account lead for McDonald's co-op accounts in Rochester, New York and the Boston Region.

Ba, History

Ma, History