Marketing Manager
Minneapolis, Minnesota, Us
> Events/Promotions – created and managed an average of over 60 events and promotions each year. Distinctive promotions included hosted trips in SCA destinations that ranged from 40 to 250 guests. Signature events included “Concert in the Sky,” Minnesota Music CD Release Parties, Annual “Flight to North Pole,” and “London A-Go-Go.” > Partnerships/Sponsorships – developed, maintained and grew partnerships. Initiated and coordinated marketing campaigns, promotions, events and tours designed to raise visibility.> Loyalty Marketing – assisted in development of Sun Country’s Ufly frequent flyer program and implemented the Ufly launch marketing campaign. Coordinated the SC Gift Card program from IT development, creative design and distribution to marketing efforts. > Brand Development – coordinated multi-media branding campaigns such as “Vote Sun Country,” “Vacation Joe” and “Soaring.” These efforts included initial research, message testing, creative direction and results monitoring. Also rebranded Sun Country as the only “Hometown Airline” in Minnesota as well as launched a new brand/product for the Airline, Sun Country Vacations.> Public Relations – managed public relations activity for Sun Country Airlines, SC Vacations and SC Groups & Charters. Executed media outreach consisting of press releases, interviews and media conferences for crisis, promotional and informative communications. > Advertising – managed the development and implementation of all Sun Country advertising. Ad campaigns included TV, billboard, print, radio, online, eMarketing, social media, signage and collateral pieces. This role consisted of writing content as well as providing creative direction, feedback/revisions and production directives.> Digital Marketing – continuously expanded SCA's digital marketing strategy with Mktg team and executed initiatives such as the Airline’s first social media campaign and banner ad campaigns.
