Heidi Block Email and Phone Number
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Heidi Block personal email
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I am a marketing executive who is an entrepreneur at heart, obsessed with innovation and brand building--launching, re-launching, repositioning and scaling. I love the challenge of finding that singular consumer insight that perfectly resonates to fuel brand growth and then building a business plan around it. In my 20+ years of experience igniting consumer brands from start-ups to $100M household names I have been a founder, a consultant, an employee and a leader. I've built high performing marketing organizations from the ground up and managed local and global cross-functional teams to support them. I'm known for getting stuff done and for being the cheerleader that motivates my team and colleagues to come along for the ride. I'm not in sales but I love to sell my ideas and my vision and I'm good at it. I've been told my passion is contagious. I love a good challenge and excel under pressure. I can find the white space in any market and launch breakthrough innovation to exploit it. My marketing strategies are constantly evolving, leveraging the best of traditional communications channels and cutting-edge digital platforms to drive both brick and mortar and e-commerce sales.I've launched two retail/manufacturing businesses, including a gourmet pasta company and a pickleball brand, backed by robust business plans grounded in deep consumer and market insights and raised equity and debt to fund them.I am always looking for a great idea that I can rally behind. If you have one and need someone to help build it into a great business, let's talk!
Play-Pkl
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Co-Founder And CeoPlay-Pkl 2021 - PresentSurf City, Nj• Created a premium brand for pickleball, offering content, apparel, equipment and accessories sold online and at pickleball venues• Source sustainable fabrics to develop custom, American-made, men's and women's apparel for the recreational player
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Vice President MarketingApplied Biological Laboratories Inc. Nov 2020 - Jul 2022New York, New York, United States• Built a marketing strategy that successfully launched a new natural upper respiratory OTC brand into traditional and digital retail channels, including CVS, Walgreens, Target, Amazon and Shopify, growing the business double digits week over week• Grew market share with primary scientific data to support breakthrough claims challenging category norms • Managed internal and external marketing resources and budget to profitably achieve business objectives• Leveraged award-winning brand packaging, creative content, social channels and media outreach tactics to communicate disruptive messaging across all touch points in the consumer journey• Used guerilla tactics to help brand communications efficiently break through against much larger, established competitors, i.e., digital retail media, micro influencers, healthcare professionals -
Head Of Us MarketingAvrio Health L.P. Jan 2018 - May 2020New York, New York• Defined and built out the Marketing organization and operations to a team of seven with a $35M budget• Scaled the consumer health products business (OTC and Supplements) from flat sales performance to 3X category averages to reach $100MM in retail sales in under two years through breakthrough innovation and a complete re-launch of legacy brands with all new packaging and impactful social/digital campaigns• Managed brokered sales force to develop strategies and trade plans for key retail customers; instrumental in successful sell-in of new innovations through industry trade shows and one-on-one buyer meetings, effectively elevating Avrio Health as a leader in Consumer Health• Implemented the company’s first Amazon/DTC sales channels, growing Amazon into the #3 customer in Year One• Partnered with global team to define global/local strategies, ensuring brand consistency across markets and with President to set the strategic vision and mission for Avrio and to identify and develop new partnerships, acquisitions and growth accelerants for the organization -
Senior ConsultantMarket Performance Group Jan 2017 - Dec 2017Princeton, Nj• Developed and pitched new business presentations• Led project teams and managed ongoing client relationships• Crafted category leadership strategies for key retail customers • Managed commercialization of RX-to-OTC switch candidate in Women's Health -
Interim Marketing Director - InnovationBayer Pharmaceuticals Jun 2012 - Dec 2016Whippany, Nj• ALKA-SELTZER: Developed an innovation strategy and multi-year new product pipeline which transformed this $47MM stagnant GI brand into an $85MM category growth driver • RID LICE: Accelerated $45MM brand from 1% to double-digit growth • ALKA-SELTZER PLUS: Created a new positioning architecture to restage and rename 20-sku cold and flu product line• Scaled several $5-$10MM brands on a shoestring budget • Partnered with global and local innovation teams -
Interim Senior Brand ManagerJohnson & Johnson Feb 2008 - Aug 2012Morris Plains & Skillman, Nj• NEOSPORIN: Created a digital communication strategy and professional marketing plan for a new $20MM line extension • BENGAY: Led the development of a pipeline of new products from concept validation through launch, including a new technology• VISINE: Identified category white space and leveraged existing organizational technology to introduce a new $6MM product idea which grew the Eye Care category; drove a new package design strategy and implementation across 20-sku line; developed, validated and implemented a new product claim -
Interim Brand Manager: InnovationNovartis Jan 2007 - Jun 2007Parsippany, Nj• Repositioned nonperforming analgesic brand• Worked with cross-functional teams to build an aggressive pipeline of new analgesic products• Developed new product concepts to test with consumers -
Interim Brand ManagerPfizer Jun 2003 - Dec 2006Morris Plains, Nj• Repositioned nonperforming analgesic brand to combat private label threat• Researched, compiled and delivered competitive assessment presentations to senior management for Rogaine™ and Neosporin® franchises, helping to optimize brand strategy• Coordinated the development and implementation of an Integrated Marketing Communications process for Pfizer’s Consumer Healthcare division• Led cross-functional teams through the conceptualization and development of line extensions for multiple leading brands• Developed a variety of financial models and analytical reports to track and project brand performance• Managed the development, testing and implementation of package redesigns for several franchises -
Marketing ConsultantPfizer Sep 2002 - Jun 2003Morris Plains, New Jersey, United States• Developed and executed launch plans for new Ludens® products by identifying and managing key milestones• Created monthly sales and production forecasts, using competitive product launch scenarios • Managed Trade Marketing and Sales teams to develop trade displays and new product launch materials • Wrote multiple proposals for the development of additional Ludens® pipeline products
Heidi Block Skills
Heidi Block Education Details
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Marketing -
Business Admin, French
Frequently Asked Questions about Heidi Block
What company does Heidi Block work for?
Heidi Block works for Play-Pkl
What is Heidi Block's role at the current company?
Heidi Block's current role is Founder | Pickleball & Tennis Enthusiast | USA Pickleball Ambassador. 🏏 DM me to find out how to get started playing pickleball today!.
What is Heidi Block's email address?
Heidi Block's email address is he****@****lth.com
What is Heidi Block's direct phone number?
Heidi Block's direct phone number is +197369*****
What schools did Heidi Block attend?
Heidi Block attended The Wharton School, Washington University In St. Louis.
What skills is Heidi Block known for?
Heidi Block has skills like Brand Management, Marketing Strategy, Cross Functional Team Leadership, Product Launch, Product Development, Integrated Marketing, Fmcg, Competitive Analysis, Consumer Products, Brand Architecture, Strategy, Customer Insight.
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Heidi Block
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