Account Executive
Current• Prospecting, research, identifying key players, and communicating with potential clients a unique selling proposition engaging enough to merit a meeting. Establishing a rapport while conducting an effective CNA, wherein the businesses opportunities are discovered, a timeline is established, and a budget is revealed. • Providing data to support why our demographic is appropriate and desirable for their business trajectory, devising a marketing activation that best suits the clients’ goals using all of CBS media assets: radio, digital, event sponsorship, client entertaining options, e-blasts, social media, outdoor, etc.• Ensuring the client understands their media selections, writing commercial copy, producing the radio spots, tailoring Internet banners and messaging, managing their schedule, measuring success, staying current with billing and accounting issues• Maintaining relationships, troubleshooting, delivering goods and services as promised. Being an asset to the client and the CBS team, staying tenacious, clever and professional. Cheerfully regarding brand ambassadorship as a lifestyle.
