Vice President Marketing
Current
Jan 2023 - Present
AeroLeads people directory · profile
Heidi Chen Email & Phone Number
Vice President, Marketing
at
Branca USA
1 work email found
@brancausa.com
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Vice President, Marketing
Location
New York, New York, United States
Who is Heidi Chen? Overview
A concise factual answer block for searchers comparing this professional profile.
Quick answer
Heidi Chen is listed as Vice President, Marketing at Branca USA, based in New York, New York, United States. AeroLeads shows a work email signal at brancausa.com and a matched LinkedIn profile for Heidi Chen.
Heidi Chen previously worked as Vice President Marketing at Branca Usa and Director of Marketing at Sool. Heidi Chen holds Bachelor'S Degree, Business- Hotel Administration & Management from Cornell University.
Company email context
Email format at Branca USA
This section adds company-level context without repeating Heidi Chen's masked contact details.
{first}.{last}@brancausa.com
86% confidence
AeroLeads found 1 current-domain work email signal for Heidi Chen. Compare company email patterns before reaching out.
Profile bio
About Heidi Chen
Accomplished and results-driven leader with over 20 +years of experience in luxury and lifestyle brand management. Proven ability to provide a fresh perspective to marketing plans, acting as a change agent, utilizing consumer insights, market research, and trend analysis to drive decision-making. Well-versed and highly experienced in global brand and creative strategies, employing cultural leadership techniques to define objectives and execute marketing plans. Forward-thinking problem solver with a passion for facilitating the use of environmentally sustainable design and packaging. Appreciation and understanding of style, design, and the need to continually inspire innovation that speaks to today’s marketplace.Skills Highlight:Leadership in DEI Initiatives, Consumer lifestyle marketeer, Passionate about Sustainable Design and Packaging, Excited to work on New Innovations & Product Development, Beverage Alcohol (BevAlc) Expertise, Creative VAP & POS design, Bilingual English & Mandarin Chinese
Listed skills include Event Management, Wine And Spirits Industry, Business Strategy, Brand Management, and 40 others.
Current workplace
Heidi Chen's current company
Company context helps verify the profile and gives searchers a useful next step.
10 roles
Heidi Chen work experience
A career timeline built from the work history available for this profile.
May 2022 - Dec 2022
Brand Director - Hennessy X.O, Moet Hennessy Usa
Jan 2022 - Apr 2022
Co-Founder & Co-Lead, Moet Hennessy Asian Pacific Community Erg
- Foster a culture of diversity and inclusivity by co-founding and co-leading MHUSA & Belvedere Maison Asian Pacific CommUNITY ERG which provides a forum for employees to flourish personally and professionally while.
- Recipient of the 2020 Moet Hennessy North America Spirit and Stars award for achievement in DEI leadership initiatives
Jun 2020 - Apr 2022
Director Of Global Marketing - Brand Activation Belvedere Super Premium Vodka
- Lead the execution of Belvedere global marketing BTL strategy to drive growth in night, bar, retail and global travel retail channels
- Deliver strategic roadmaps and execute marketing campaigns, effectively managing 1 ABM and 1 SBM
- Utilize expertise in 360 activations to build best-in-class consumer programming and sales conversions including new product innovation launches
- Instrumental in developing scalability in global retail strategy, initiating simplification efforts to yield improved profitability and inject eco-design initiatives
- Instrumental in the elevation and premiumization of brand packaging, visual codes & identity
Jan 2019 - Dec 2021
Global Senior Brand Manager - Retail Off Premise & Product Innovations Belvedere
- Developed global retail programming driving retail & at-home consumer experiences
- Developed brand strategies 12-18 months in advance of launch, proving successful in forecasting needs and utilizing agile project leadership to set clear visions in ambiguous circumstances
- Developed innovative, industry-first VAP offers (up to 3 designs annually) that align with consumer insights and marketplace needs across geographies. Collaborated closely with NPD team and vendors
- Lead the annual limited edition bottle design. Effectively working with designers, third-party vendors and agencies
Sep 2013 - Dec 2018
Marketing Manager Single Malt Whisky Portfolio
- Leading ATL & BTL brand marketing strategy and initiatives for Glenmorangie & Ardbeg Single Malt Whisky in a highly competitive brown spirits market in Asia Pacific
- Implemented 360 through-the-line consumer & trade programming on quarterly basis
- Effectively managed 1 ABM, 1 BM
Jan 2013 - Sep 2013
Senior Brand Manager Single Malt Whisky Portfolio
- Project lead for Asia Pacific regional brand launch of Glenmorangie Single Malt Whisky. Liaising directly with Scotland Maison & regional HQ teams in Hong Kong.
- Repositioned Glenmorangie with its new global packaging, working with commercial teams on pricing & FTT strategies. Lead the work on a localized version of ATL campaign working with regional HQ
- Drove ATL and BTL marketing strategies, including advertising and media purchasing, PR event execution, SKU management, POSM development and POS design
- Managed 1 ABM
Jan 2008 - Dec 2012
Brand Manager Champagne & Wine Portfolio
- Developed and executed strategic marketing efforts for Moet & Chandon, Dom Perignon, Terrazas wine portfolio, and Chandon Sparkling Wine. Including planning, pricing, and sales activities
- Created 360 marketing activation and utilized project management skills to implement plans, forecast needs, monitor KPIs, review stock, and initiate product training for internal and external stakeholders
Sep 2003 - Dec 2007
Sales Executive Hotel & Key On-Trade
- Recognized for achieving success in sales and effective brand awareness to luxury hotels and restaurants for all MH brands, including Hennessy, Moet & Chandon, Dom Perignon, Terrazas, Belvedere, MH Wines, and agency wine
- Built relationships with key on-trade accounts and managed them through expertise and knowledge in market segmentation, channels management, brand development, and distribution networking skills
May 2001 - Sep 2003
1 education record
Heidi Chen education
-
Cornell University
FAQ
Frequently asked questions about Heidi Chen
Quick answers generated from the profile data available on this page.
What company does Heidi Chen work for?
Heidi Chen works for Branca USA.
What is Heidi Chen's role at Branca USA?
Heidi Chen is listed as Vice President, Marketing at Branca USA.
What is Heidi Chen's email address?
AeroLeads has found 1 work email signal at @brancausa.com for Heidi Chen at Branca USA.
Where is Heidi Chen based?
Heidi Chen is based in New York, New York, United States while working with Branca USA.
What companies has Heidi Chen worked for?
Heidi Chen has worked for Branca Usa, Sool, Lvmh, and Moët Hennessy.
How can I contact Heidi Chen?
You can use AeroLeads to view verified contact signals for Heidi Chen at Branca USA, including work email, phone, and LinkedIn data when available.
What schools did Heidi Chen attend?
Heidi Chen holds Bachelor'S Degree, Business- Hotel Administration & Management from Cornell University.
What skills is Heidi Chen known for?
Heidi Chen is listed with skills including Event Management, Wine And Spirits Industry, Business Strategy, Brand Management, Marketing Strategy, Product Marketing, Trade Marketing, and Advertising.
Find 750M verified contacts
Search by job title, company, industry, location, and seniority. Export verified B2B contact data when you need it.
Start free trial