Xinyi (Heidi) Chen Email and Phone Number
👋 I'm Heidi. Thanks for checking out my profile!Before entering my Master's program, I was the first full-time hire at a consultancy startup, where I led cross-functional teams on user research and UX design projects for social impact organizations and early-stage D2C startups.I also co-led the launch and Go-To-Market strategy for a High Finance bootcamp, achieving a 27,780% ROI and expanding to 34+ countries within four years.Successfully leading this product launch as well as other client projects inspired me to pursue a Master’s at USC in Master's in Integrated Design, Business, and Technology (graduating May 2025) to deepen my strategic thinking, business acumen, and technical skills ✌️I’m seeking a Product Manager role after my May 2025 graduation, with a strong interest in HealthTech. I bring proactiveness, adaptability, and a passion for problem-solving to dynamic teams and work environments.Fun fact: I moved (immigrated) from Singapore to the US at 18 without knowing anyone. This experience has fueled my love for solving challenges and stepping out of my comfort zone. My family hopes to visit the US for the first time when I graduate from my Master's!
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Go-To-Market Associate Product ManagerAsusLos Angeles, Ca, Us -
Lead StrategistFree Logic Inc. Feb 2021 - Dec 2024Riverside, Ca, UsIntroduced user research as a core approach at Free Logic. Led internal and external cross-functional teams on user research and experience projects to help clients drive business/engagement, managing project planning/execution and client relationships. Contributed to business development, as well as user research for Techstars-backed EDGE Sound Research, influencing a Go-To-Market pivot and pitch deck that secured $310K in pre-seed funding.Clients spanned industries such as social impact, education, deep tech research, and eCommerce. -
Digital StrategistFree Logic Inc. Jul 2020 - Feb 2021Riverside, Ca, UsSupported mid-sized organizations and early-stage startups with UI/UX design, no-code web development, graphic and written content, and Go-To-Market strategies, including customer segmentation, email campaigns, and SEO.
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Digital Strategy InternFree Logic Inc. Jan 2020 - Jun 2020Riverside, Ca, UsCo-designed a business proposal for a startup incubator, focusing on market research, value proposition, and Go-To-Market strategy. Placed top 10% (43rd of 438) in the 2020 Berkeley Big Ideas Contest, Workforce Development track.
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Digital StrategistTrendup Finance Jul 2020 - Dec 2024New York, Ny, UsCo-led the launch and Go-To-Market (GTM) strategy for TrendUp Now, a High Finance professional development program. Owned customer discovery, brand strategy, UI/UX design, web development, marketing, technical and customer support. Achieved a 27,780% ROI on a $XK budget, expanding the program to 34+ countries in four years. -
Installation Launch DirectorThe Project Ignite Aug 2023 - May 2024Directed a cross-functional team of 11 American and Romanian volunteers to launch a 3-part immersive installation in Romania, spotlighting a brave Ukrainian woman on the frontlines, all on a budget of under $500. Led product development through user research, ideation, market analysis, partnerships, and rapid prototyping. -
Research AssistantUcr School Of Business Oct 2019 - Jun 2020Riverside , Ca, UsSupported a UCR Associate Professor of Management's research on negotiator ethics by gathering and organizing 900+ data points from business databases and reports for analysis. -
Lead Peer Advisor, Ucr Career CenterUniversity Of California, Riverside Jun 2017 - Jun 2020Riverside, Ca, UsAssisted students with resumes and career resources through workshops and 1-on-1 appointments, while creating the Center's marketing (events, social media) collateral and mentoring new student employees. -
International Student Orientation CoordinatorUniversity Of California, Riverside Feb 2019 - Jan 2020Riverside, Ca, UsLed the planning and execution of a 5-day orientation for 1,000+ international students as the sole student staff. Designed 44 sessions using insights from surveys and focus groups. Recruited and trained 50 volunteers, introduced a tiered leadership system, and selected group leaders through interviews. Coordinated logistics with cross-functional teams and external vendors, achieving 95% student satisfaction.
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International Students Orientation Leader (Volunteer)University Of California, Riverside Sep 2018 - Sep 2018Riverside, Ca, Us
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WebmasterPhi Chi Theta - Zeta Omicron Chapter Mar 2019 - Mar 2020Riverside, California, UsSelf-taught UI/UX design and no-code web development to revamp a student club's website, switching both development and hosting platforms to reduce annual costs by 54%. -
SpeakerTedxucr Feb 2020 - Feb 2020Riverside, California, UsInvited to speak at the inaugural TedxUCR event (theme: Global Perspectives), discussing the importance of embracing our unique backgrounds and identities when moving to the U.S. -
Deloitte Startup Ucr CompetitionDeloitte Apr 2019 - Apr 2019Worldwide, OoPlaced 1st out of 11 in a 3-day Deloitte x UCR competition for pitching a tech solution to a campus issue; evaluated on problem identification, analysis, creativity, feasibility, and presentation. -
Hostess ServerMarina Bay Sands Jun 2017 - Sep 2017Singapore, SgGained hospitality and F&B experience at Marina Bay Sands, KFC, and a bistro café, working in diverse environments and interacting with a variety of customers. -
Cadet 2Nd LieutenantSingapore National Cadet Corps Dec 2014 - Nov 2016In the National Cadet Corps (similar to ROTC), advanced from Private to Sergeant and then to Cadet 2nd Lieutenant. Worked with fellow officers to manage 3-day camps and courses and train 200+ cadets from across Singapore.
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StaffLand Transport Authority (Lta) Singapore Jan 2016 - May 2016Singapore, SgWorked full-time as a temp, managing invoice organization, data entry, and supplier payments using the SAP Financial System between high school graduation and college.
Xinyi (Heidi) Chen Skills
Xinyi (Heidi) Chen Education Details
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University Of Southern CaliforniaAnd Technology -
University Of California, RiversideInformation Systems
Frequently Asked Questions about Xinyi (Heidi) Chen
What company does Xinyi (Heidi) Chen work for?
Xinyi (Heidi) Chen works for Asus
What is Xinyi (Heidi) Chen's role at the current company?
Xinyi (Heidi) Chen's current role is Go-To-Market Associate Product Manager.
What schools did Xinyi (Heidi) Chen attend?
Xinyi (Heidi) Chen attended University Of Southern California, University Of California, Riverside.
What skills is Xinyi (Heidi) Chen known for?
Xinyi (Heidi) Chen has skills like Leadership, Customer Service, Public Speaking, Teamwork, Public Relations, Time Management, Graphic Design, Event Planning, Final Cut Pro, Social Services, Communication, Marketing.
Who are Xinyi (Heidi) Chen's colleagues?
Xinyi (Heidi) Chen's colleagues are Guan-Yu Lu, Janshu Jahil, West He, Kelvin Chia, David Jhang, Tom Chu, Ondřej Valkony.
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