Brand storytelling and strategic communications for national corporations and mid-size companies preferring an editorial, non-sell approach. Team of professional journalists transitioned from television news to Corporate America. Video is king in our Journomarketing™ world: emotional, compelling content with strategies promoting undeniable connection to internal teams and external customers.

Corporate storyteller. Strategy, production, management of all resources delivering fully packaged, documentary style video testimonials.

Took a delicate, but powerful shovel and dug deep to build the first ever Life Time Editorial Media Division. Recruiter and leader of Emmy-Award winning, world class video team who operationalizes the "Love Your Life" brand both internally & externally. Leader of editorial content creation & strategy across all verticals of the company, especially those at risk and those in development. This compelling storytelling connects team members to their "why" they work here, & members to their "why"… Show more Took a delicate, but powerful shovel and dug deep to build the first ever Life Time Editorial Media Division. Recruiter and leader of Emmy-Award winning, world class video team who operationalizes the "Love Your Life" brand both internally & externally. Leader of editorial content creation & strategy across all verticals of the company, especially those at risk and those in development. This compelling storytelling connects team members to their "why" they work here, & members to their "why" they joined. 49 brand films, countless interviews and thoughtful communications leveraged through both digital and traditional media have helped solidify the brand as not just a fitness leader, but a health and wellness dynamo. Collaboration with digital team on creation & launch of Member Story page on Life Time Master Brand website, yielded #1 highest engagement rate of all company content, with 1400% increase in page traffic in less than 1 year. At the request of the CEO, creator of all editorial media content for non-profit arm of the company: The Life Time Foundation. Emcee & editorial executive producer of largest annual fund-raising gala, "Heroes for Health". Show less

Trusted advisor to top C-suite executives, business leaders and military brass. Front line, highly-valued media training from someone actually in the media, on the air. Thoughtful executive communications and intricate positioning successfully humanized leaders in the eyes of their teams, and established authenticity externally, among the desired customer base.

Main prime-time evening anchor, two daily one-hour evening broadcasts. Responsible for final editorial control of show presentation/scripting, story selection, special guest bookings, production, content & promotion. Main evening breaking news and field anchor. Helped increase ratings of signature broadcast by 100% over 3yr. Averaged 20 public speaking events annually.

Anchor & Host of "CNN Newsroom with Heidi Collins". #2 highest rated show across all network day parts and prime-time programming. Live 2-hour show covering national/international breaking news, business, political, medical topics. Interviews of Heads of State, C-suite executives, military brass, professional athletes. Landed highly competitive, exclusive interviews with public officials like the President of the United States. At the request of the network president, originally served as… Show more Anchor & Host of "CNN Newsroom with Heidi Collins". #2 highest rated show across all network day parts and prime-time programming. Live 2-hour show covering national/international breaking news, business, political, medical topics. Interviews of Heads of State, C-suite executives, military brass, professional athletes. Landed highly competitive, exclusive interviews with public officials like the President of the United States. At the request of the network president, originally served as co-anchor and main back up anchor for "Anderson Cooper 360", ""American Morning", "Paula Zahn Now", "The Situation Room with Wolf Blitzer". Show less