Heidi Derner is an abstract artist, graphic designer and photographer located in Chaska, Minnesota with her husband, 2 kids and pup. Inspired by the landscapes and water of Minnesota, Heidi's work reflects organic forms, flow, and dynamic color palettes inspired by her everyday surroundings.https://meander-creative.com

Responsible for creating designs that communicate our brand in a thoughtful and logical way.Provide creative leadership in Marketing Communications project, both internal and external facing.Support Executive Leadership with presentation design, business planning creative support, strategic visual creation.Developed a creative services model to promote more efficient and effective workflow management.Create both traditional print (brochures, campaign collateral, direct mail, B2B, B2C) and digital (landing pages, HTML emails, website layout, app layout, social media creative) designs.Responsible for creating designs that communicate our brand in a thoughtful and logical way.Manage and mentor Graphic Designers on the team.

Manage 3 graphic designers, focusing on quality of work and meeting our yearly revenue goal.Manage talent development and proper training of the design team, along with researching industry trends and plan for future agency needs.Provide creative leadership on all accounts, ensure alignment with the client brand and messaging. Art direct photoshoots, work with the photographer and client to ensure the vision of the concept/brand is maintained.

Lead designer on the Häagen-Dazs and Ecolab accounts. Responsible for creating designs that communicate the brand and messaging of the client. Lead internal project team in creating optimal creative solutions.Develop internal processes to streamline daily workflow, i.e., the creative schedule, and other processes.Manage and build a growing creative department from 1 full-time designer to 4 with a pool of additional resources at the ready.Art direct photoshoots, work with the photographer and client to ensure the vision of the concept/brand is maintained.

Execute effective and impactful design solutions to communicate the main message to fulfill client expectations.Collaborate with the project team to explore creative concepts, key messages and communicate project challenges.Execute production modifications and ensure quality and flawless work.Maintain and archive critical project files.

Worked on a range of projects from sales collateral, tradeshow graphics, packaging, environmental signage and design to event planning. Provided design and production services. Work with vendors to determine the optimal solution for the project. Present creative concepts and solutions to the client.