Heidi Gibson Email & Phone Number

Dayton, Ohio

Kansas City, Missouri Area

Work with internal partners to develop messaging that is effective across different media including corporate website, blogs, white papers, case studies, PPTs, etc Manage vendor relationships, intern/ contractor work flow and offshore resources. Provide input to creative designs based on best practices and insights gleaned from analytics Design, build and implement creative calls to action maps based on buyer personas/pain matrix identification Conduct competitive analysis studies on client competitors, including ongoing digital footprint analysis Seek out and adopt learning & best practices Understand the customer experience for targeted products, and can recommend /develop lifecycle programs whose goals are to deliver the right offer to the right individual at the right time Partner with marketing to develop impactful value-proposition and messaging based on DMA best practices;Deploy emails via Salespro and Eloqua

Collaborate with Client Relations and internally based resource team members to provide support for custom programs or business initiatives that increase brand awareness and support both One Command’s and the client’s business objectives.