Heidi Hogan Email & Phone Number

Chertsey, Surrey, Gb

Provides the following coaching and consulting services:• Executive and Leadership - one on one coaching• Leadership Workshops• Strategic Consulting Hospitality Industry - Food Service and Restaurant• Operational Excellence• Concept and Brand Development

Philadelphia, Pennsylvania, Us

Headed the end-to-end product development and innovation for multiple channels including retail, student, and patient dining.• Orchestrated Aramark’s COVID response for all food programming across major business units. This instilled client and consumer confidence, solidified market position and client retention, and provided a growth opportunity to new clients lacking in-house capability.• Increased consumer satisfaction year-over-year and reduced food costs with a new process spanning multiple business units and channels. Also factored in quality, scalability, field execution, and profitability. • Boosted consumer demand and market position with an innovative plant-forward strategy that advanced consumer wellbeing and sustainability platforms. • Reinvigorated the morale of chefs and fueled their recruitment by starting a diversity and inclusion employee resource group, which improved talent management and established a global culinary thought leadership platform. Realized a strengthened market position as a “food forward company.”• Advanced food offerings for Aramark’s “grab and go” convenience brand at colleges and universities, hospitals, and corporations. Category was a growth driver and was honored as the “Best Concept of 2022” by Food Management magazine.• Guided cross-functional experts to enhance menu offerings in two free-from-allergens food concepts for the workplace, colleges, universities, and healthcare facilities. Aramark was awarded Best Overall Food Allergy Program for Universities by MenuTrinfo®.

Philadelphia, Pennsylvania, Us

Rejuvenated the menu and consumer packaged goods strategy and process for the Workplace, Healthcare, and Colleges and Universities business units.• Furnished four innovative proprietary menu items in the retail channel to drive quality and consumer satisfaction, expand margin, and implement a repeatable and scalable process. Met with CEO monthly to review strategy and outcomes.• Introduced a comprehensive menu and culinary strategy for students, workplace associates, healthcare caregivers, and hospital visitors, addressing quality tiers, seasonal changes, and promotions. This ensured improved YOY food quality, margin, and food and labor productivity. Included “Healthy for Life 20 by 20,” a five-year commitment in partnership with the American Heart Association (AHA) aimed at empowering consumers to make healthy food, nutrition, wellbeing, and lifestyle choices. Became the first and only food company to win the coveted AHA Meritorious Achievement Award (2021). • Increased beverage sales and optimized purchasing/merchandising profit by collaborating with industry partners on product innovation and category management principles.

Philadelphia, Pennsylvania, Us

Redirected the retail category management strategy for menu development from being a decentralized (business unit) to a centralized (enterprise) approach for the primary domestic food portfolio.• Reduced overall costs of goods and generated an increase in customer satisfaction for the Business and Industry, Colleges and Universities, and Healthcare business units.• Selected by the Chief Strategy Officer to lead senior executives, including operating Presidents and Regional Vice Presidents, in identifying an operating framework that maximized profitability. • Implemented retail menus that activated culture shifts and sparked food and labor productivity as well as margin and supply chain optimization in Business and Industry, Colleges and Universities, and Healthcare business units.

Philadelphia, Pennsylvania, Us

Steered strategic marketing initiatives for the Business and Industry unit in North America serving clients in numerous locations across multiple industries. • Helmed programs that supported profitable base plus new business growth (sales) aligned with operational goals. Unified standards to drive consistency, measurable growth, and customer and client satisfaction. • Launched a proprietary consumer satisfaction survey and conveyed results and action plans, including marketing collateral. Utilized proprietary research to harvest opportunities and resolve unmet customer and client demands.

Philadelphia, Pennsylvania, Us

• Identified the consumer, market and organization need and “sold into” executive leaders the first-ever organizational “street brand” in the Healthcare BU. • Marshalled a multifunctional team to build the first bakery café for the Healthcare Hospitality BU; delivered and executed the entire end-to-end process.

Philadelphia, Pennsylvania, Us

• Implemented marketing strategies to grow the West Region Healthcare Hospitality business annually while ensuring an increase in contribution. • Partnered with national suppliers to construct brand promotions and tools to maximize consumer spend and participation.

Philadelphia, Pennsylvania, Us

• Consistently achieved plan in revenue and profit with $15M in volume. Oversaw all functions for 21 locations, including financial management, client relations, and HR related to selling and opening new accounts.

Bachelor Of Science - Bs, Hotel Restaurant And Travel Administration

Summer Abroad - Hospitality Management

Hotel, Motel, And Restaurant Management