Heidi Liddle Email & Phone Number

Dallas, Texas, US

Northfield, IL, US

Help define the content marketing strategy for the enterprise marketing campaigns in Medline, with a focus on the agility and scale of its supply chain expertise and capabilities. Responsible for UX copywriting for key marketing web pages and overall enterprise site architecture, along with the web strategy team.

Northfield, IL, US

Hoffman Estates, IL, US

Writing and content strategy for B2B content and thought leadership across high-tech, manufacturing, wholesale (supply chain), consumer, and retail verticals for four distinct enterprise revenue software solutions suites. Formats include eBooks, case studies, video scripts, infographics, feature sheets, blog posts, marketing collateral, landing page copy.

• Provide writing, digital content development, project management, and layout/design service for various freelance projects, including
• Quad Graphics/Blue Soho: Primary client was a B2B office product company, for whom I developed email campaigns and wrote product video scripts for product demos and digital marketing initiatives; conceived, researched.
• Interactive Works: produced and adapted content for the e-learning products of educational publishers from print to interactive formats (including proprietary online platforms and e-books) to provide more dynamic.
• ZweigWhite, a B2B media and consulting group focusing on the AEC (architecture/engineering/ consulting) industry: magazine design and layout, design of media kits, marketing, conference/trade show event materials.
• Eka, Vaxcel Lighting, Scarlett Consulting (and others): corporate branding; logo design; content development, marketing and catalog writing

Sussex, Wisconsin, US

• Project-manage the text relicensing of McGraw Hill Education higher education publications.
• Coordinate all rights holder correspondence, contracts, and invoices.
• Monitor all work according to licensing guidelines and regulations.

Fayetteville, AR, US

- Directed the design and production for ZweigWhite's (a B2B consulting/media company for the AEC industry) suite of trade magazines and related marketing initiatives, including various conference and consulting brochures, white papers, sales promotions and media kits, logo design and other branding, online training and webinars — from conception to.

Montreal, Quebec, CA

• Started out as a writer/project manager, moved into Account Management, and finally served as a co-Creative Director over Copy/Editorial. Clients included Boise Office/Office Max (B2B/B2C), Avent America, now owned by.
• Directed multiple creative accounts and projects — catalogs, books, content development, direct mail pieces, trade shows, photography, print advertising, and corporate branding and collateral
• Provided marketing strategy, copywriting, and creative direction to project teams for external clients and internal marketing projects; experience writing creative briefs, catalog copy, marketing and ad copy, and.
• As an account manager, implemented project schedules, created estimates, and maintained client budget directives and departmental forecasts
• Cultivated new business, writing business proposals, RFPs, and case studies, along with planning and giving new business pitches and creative presentations