Heidi Lin Email and Phone Number

•In charge of all the product management, including buying, monthly shipment control, stock allocation and transfer.•Set up pricing for all products based on gross margin and sales strategy.•Analyzed data and consolidated daily/ weekly/ monthly/ competitor report to track sales performance, order and inventory.•Proposed department store promotions and GWPs plan.•Event support: arrange products delivery, display, reallocation and taking customer order, etc.

1.Trade promotion schedules, planning and execution•Implement trade marketing calendar and manage retail activities.•Assist in system setting for product launch and promotion.•To develop POSM, visual POP for displaying in department stores.2.PR & Media communicationFormulate effective advertising and public relations strategies to optimize the exposure of brands.3.Social Media managementMaintain social media platform (FB/IG/LINE), including provide monthly plan, contents and cooperate with advertising agency on optimizing social media advertising result.4.Event Planning and organizing5.Maintain membership database and assist in CRM programs

Senior Marketing Executive of Max Mara Fashion Group (FAIRTON Taiwan Corporation), brands including Max Mara, SPORTMAX, Weekend Max Mara, MARINA RINALDI and PENNYBLACK. Responsible for public relations, advertising, PR/CRM event and marketing related activities.1. Public Relations•Monitor and maintain PR coverage and analyst PR value, report to HQ.•Translate and compose press release and distribute it to selected media.•Arrange sample loan schedule, contact retail to arrange products loan.•Celebrity/KOLs sponsorship execution.2. Advertising/Media buy•Implement annual online/offline advertising plan and budget control.•Communicate with media to ensure the best media buying.•Prepares reports by collecting, analyzing and summarzing sales data.3. Event Planning and organizing•2019/10 Max Mara POP-UP Store opening press conference at Breeze XIN YI.•2019/04 Max Mara Breeze NAN SHAN grand opening press conference & VIP party at boutiques.•2018/10 Max Mara FW18 new collection press conference & VIP gala dinner at Taipei Marriott Hotel.•2018/09 MARINA RINALDI FW18 runway show with VIP gala dinner at Taipei Mandarin Oriental Hotel.•2018/04 Weekend Max Mara SS18 new collection press conference at boutiques.

1.Annual marketing plan execution2.Assist Media/CRM event3.PR & Media communication•Assist monthly news release writing.•Media photo shootings execution.•PR exposure monitor report, comparion and analysis.•PR sample management. 4.Social media (Facebook/LINE@) plan and post for Taiwan region 5.Assist print/digital AD management and department store DM operation•Communicate with advertising agency to ensure the best media buying.•Asstist AD/ADV layout planning and materials providing.•Routine department store DM plan and materials providing. 6.CRM report prepare and customer data select 7.Assist dealing with POSM printing & production 8.Support VM team implement boutiques display and props management