Development strategist for writers and producers in developing and funding. I help hands-on in idea development, identifying its key factors in selling and building a sustainable business model for the writer/ production company. Big part of my work is networking & connecting producers to financiers and the other way around. I'm highly aware of the industry standards, investment deals and can help clients negotiate their terms when it comes to funding internationally, selling remake, buying rights to bestselling books and attracting key talent in their project to complete the funding.

Executive producer in an audiovisual industry digital recruitment platform. Hiring and mentoring staff (developers, UX & graphic designers), in charge of financing and completing the project.

MTV3, C More and Ava channels commercial productions

Author of the book #Metoo revolution. Received LYYTI award of the year 2018, which is an annual award in recognition of meritorious equality work in Finland. Public speaker at the National Television debates (including together with Sanna Marin, Prime Minister of Finland), Cultural fairs and at the Parlament of Finland.

Scandinavian Talent Agency specializing in audiovisual industry contracts and copyrights. Represented talents in US, Europe & Asia. Hired, coached and mentored talent and staff.

Collaborated with well established producers and directors to implement their artistic vision in casting for various award winning series for the Finnish National Broadcasting Company and commercial channels such as MTV3 & Nelonen.

Sketch comedy concept developer, writer in several formats & platforms: stage to series (2008-2021)+Commercial director at Miltton, Lucy Loves Stories, Flatlight Creative House, Also Starring, Hasan & Partners (2014-2021) +Writer-director of films: 66 cigarettes (YLE), Täg me in Tinder (Audience Award 2016 Artova Film Festival), Premiere (Camera Image), Queen of Cannes, Remember me please and plenty of other shorts/pilots & mini series (2011-2021)+Producer of Indebted (Best Debut Award at London Film Festival 2012, Feature Film) +Director of theatre plays such as Linnanneidot (Comedy) at Linnateatteri, Åbo

Comedic appearances: Putous ("Finnish SNL", MTV3), Radio Millennium (LEAD, Sketch show, YLE), Kullannuput (YLE)+ Bordertown (Netflix, Fisher King), Black Widows (Nelonen, Moskito Television), Hooked (YLE, Moskito Television), Vihreät valot: Väärät bileet (LEAD, YLE, Mediawan Group)+Lapland Odyssey (Yellow Film & TV), Indebted (LEAD, Outline Studios), Man and a baby (Solar Films)+Theatre plays and musicals at Lilla Teatern (in Swedish) and Helsinki City Theatre (in Finnish). LEAD roles such as Nancy in Oliver Twist & Mylady in Three Musketeers.+VO Artist for Smile Casting Sweden, Online Voices, Dictum, Audio Selecta in Sweden & Finland. Voice of Coca-cola, IKEA, Nordea, Danske Bank, Klarna, American Express, Lidl, Finnish Church Aid..*HEIDI'S RECORD STUDIO IS LOCATED IN HELSINKI, BULEVARDI. Contact for booking!

One of the LEAD actors in a sketch comedy series Radio Millennium (32 episodes, 2 years). Hosted studio interviews with Finlands most well known artists & guests. We also had our very own radio show every Saturday morning at YLEX (National Broadcasting Company of Finland).