AIDISSION predicts commercial performance of advertising and marketing content before it’s released. My role is to build a commercialisation roadmap and a multi-sensorial brand experience.

Swappie is the Number 1 online destination in Europe for buying and selling refurbished iPhones. We are on a mission to make refurbished electronics mainstream by supporting consumers to buy smart, not new. We have already served more than 1 M happy clients.

Freelancer: Brand Designer, Superson: Concept Designer in Experiential Marketing and Social Media MKTG/dentsu: Concept Designer in Experiential MarketingAava & Bang: Concept Designer in Branding and Growth Marketing

Helping companies, industry partners and most importantly students to build sustainable experiences, events and brands in the field of Tourism and Experience Industry, International Business and Business Information Technology.

For the world’s leading brands, we architect and execute strategic, business-oriented marketing solutions that bring brands to life through both physical and digital channels. My responsibility is to lead our creative team to create the experiential and sustainable commercial concepts (brand activations, festivals, b2b and b2c events) for our clients.

PIIK is a digital job dating network which offers new beginnings anonymously and in real-time to the employers and employees. My responsibility was to create a multi-sensorial brand experience by humanising the technology, creating a strong personality to the brand and giving it a voice to speak.www.piik.it

Elisa Kulma is a physical and digital environment for people who are interested in new perspectives and experiences. Advisory role included new business development and consulting.

My focus area in this role was experiential marketing concepts and implementation.

I co-designed and built an award-winning experiential and sustainable show house for The Finnish Housing Fair, the biggest annual public event in Finland. The Fair showcases ongoing and future trends in the housing industry, including architecture, sustainable building, materials, interior design, furnishing, and landscaping. The Fair’s target audience consists of both professional and private fairgoers, and in 2014 the fair attracted over 100K visitors over a one-month period.

Gigbuds was a data-driven mobile tech and app concept to enhance the live entertainment experience. My work focused on building a compelling brand experience around the technology, commercialisation roadmap, content marketing strategy in digital channels and a co-creation platform for audience engagement.

2013 Expert Advisor in Innovation Management in Creative Industries2012 Consultant in Experience Concept Development and Branding, Digital Marketing, Training in Cultural Industries in Russia, St. Petersburg, Petrozavodsk2010-2011 Expert Advisor in Experience Marketing and Branding, Nordic-Baltic Mobility and Network Programme for Creative Business and Industries, Vilnius, Pärnu, Viljandi, Tartu, Tallin2008-2009 Expert Advisor in Concept Development, Jyväskylä Concert Hall2008-2013, Online Marketing Concept Developer, JAMK University of Applied Sciences/Degree Programme in Music and Media Management2008-2013, Guest Lecture in Visual Communication, InHolland University, Amsterdam, Netherlands2008-2013, Guest Lecture in International Music Marketing, University of Jyväskylä, Finland2005-2013, Visual Concept Designer, Various

Over 1800 gigs domestically and internationally.Musician (Vocals, Percussion, Keyboard)Event ProductionMarketingMusic ProductionVisual Design

Areas of competence:Music and Media Business and ManagementTourism and Hospitality ManagementBranding and International MarketingVisual CommunicationDigital and Traditional Media (PR, Communication)