Heidi Leitheiser Email & Phone Number

* Contracted by various companies to review current web & marketing strategies, provide feedback and implement changes to improve awareness, acquisition and engagement. This includes the following tasks:·* Web design and development and/or ongoing site maintenance and improvements. * Design print and digital graphic assets to be used across various channels to achieve outlined objectives.·* Drive awareness and lead generation through targeted campaigns, paid ads, search engines and web traffic.·* Engage in social listening to monitor brand reputation, as well as track current competitors. * Improving both organic and paid customer acquisition through methods such as social media, landing pages and email marketing. * Designing and implementing social media strategy to align with business goals, including creation of high-quality original written and visual content for a social media campaign.* Review results & report findings with analytics software (such as Google Analytics, Salesforce, Marketo, etc.)

- Updated, maintained web design & optimization for 5 independent companies- Handled online listings, ads, promotions, and reputation management- Created, updated and maintained social media pages & profiles- Ensured brand management and brand awareness- Created and implemented marketing plan & strategy- Tracked marketing campaign effectiveness- Handled all search engine optimization including Facebook ads and google AdWords- Installed and monitored Google Analytics- Trained, monitored and coach employees in the sales and marketing fields. - Created print advertisements, flyers, online listings, newsletters, posters and other promotional materials- Consistently learned market trends, forecasts and selling strategies- Handled customer relations, including CRM, customer feedback & customer satisfaction surveys - Attended meetings and educational seminars, community events and other networking events

Renton, Wa, Us

- Conducting various forms of market research,- Assuring quality control by monitoring calls, - Teaching, Coaching and leading & training new employees,- Managing 40+ employees, including disciplinary reports and actions, - Meeting and liaising with clients to negotiate and agree research projects;- Preparing briefs and commissioning research;- Formulating a plan or proposal and presenting it to the client or senior management;- Writing and managing the distribution of surveys and questionnaires;- Briefing interviewers and researchers;- Liaising with and managing survey staff;- Moderating focus groups;- Undertaking ethnographic research (observing people in their homes and other environments);- Conducting qualitative or quantitative surveys, which may involve field, interview or focus group assessments;- Using statistical software to manage and organize information;- Monitoring the progress of research projects;- Analyzing and interpreting data to identify patterns and solutions, including surveys and focus group transcripts;- Writing detailed reports and presenting results;- Advising clients or senior management on how to best use research findings;

- Developed and implemented marketing strategy.- Maintained relations with customers by organizing and developing specific customer- relations programs; determining company presence at conventions, annual meetings, trade associations, and seminars.- Provided short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.This included marketing strategy and forecasting. - Identified current and upcoming market trends.- Built website and maintained functionality. - Handled all online presence, including social media, local listings, ads, and reputation management.- Achieved financial objectives and goals by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.- Maintained marketing staff by recruiting, selecting, orienting, and training employees.- Completed all SEO & SEM- Maintained and implented CRM- Responsible for logo design, brand management and all graphic design

Marketing, Marketing/Marketing Management, General

Associate’S Degree, Business, Management, Marketing, And Related Support Services

Web Design, Web Page, Digital/Multimedia And Information Resources Design