Heidi Malano Email & Phone Number

Phoenix, Arizona Area

Phoenix, Arizona

- Create and instruct fun, effective, and safe group fitness classes- Provide members with an enjoyable fitness experience- Teach about good body mechanics, form and alignment - Help and encourage members to discover how to live a healthy, well-balanced lifestyle

Pomchies/ Zenchie (Paradise Valley, AZ)- Assisted in the development and branding of Zenchie, a yoga-inspired product line by Pomchies www.pomchies.comAngels, Asana, & Ale (Phoenix, AZ)- Wrote “Meet Our Line Up” copy for www.angelsasanaale.comPinal County Lifestyles Magazine (Casa Grande, AZ) - January 2010 – December 2011

- Customize fitness programs- Provide guidance to my clients- Educate my clients about the components of fitness- Encourage my clients to live a healthy lifestyle- Act as a personal support system

- Created social media calendars and content for some of SLE's social media sites- Wrote blog posts for SLE's main page- Conducted research on SLE's clients and brands- Assisted in event planning and event set-up- Involved in brainstorming circles to generate ideas for media posts and promotions

- Created the social media calendar and content for posting- Prepared weekly online art auctions and tracked progress- Answered inquires and questions from EWA patrons- Kept an organized inventory of art sales and donations- Researched other artists- Uploaded new artwork to website

- Created programs to meet each client's personal fitness goals- Educated clients about the components of fitness - Worked with clients on creating healthy nutrition plans- Taught group fitness classes

- Guided gentle yoga classes to assist with recovery- Provided guided meditation to teach students to let go, breathe, and be

Casa Grande, Arizona

- Managed a fitness team of instructors and personal trainers- Created the fitness class schedule- Taught fun, safe, and effective group fitness classes- Trained members in the weight room- Customized special programs for my clients- Created and held educational meetings for personal trainers and instructors

Coolidge, Arizona

-Taught a variety of fitness and dance classes - Worked with students in the weight room- Educated students about the benefits of fitness- Instructed proper form and technique when exercising and lifting weights

Casa Grande, Arizona

- Provided members with effective fitness programs to help them achieve their fitness goals- Taught weekly fitness classes, including the first Zumba classes to be offered in Casa Grande- Developed and implemented strategic marketing solutions to attract new members and enhance the health club's reputation throughout the community- Wrote and designed all.

B.C.S., Mexico

- Created the concept for Bahia Body & Mind, a healthy program for the fitness-savvy traveler- Taught private fitness classes- Trained guests in the fitness center- Designed healthy meal plans while at the resort

B.C.S., Mexico

- Wrote press releases, advertisements, special event flyers, and website copy- Developed a database of customer information - Established working relationships with the media

Tempe, AZ

- Developed, wrote, and edited content for all client projects, which included advertisements, brochures, billboards, and commercials (TV and radio). Clients included Phoenician Resort and Spa, Vail Cascade Resort & Spa, Resort at Squaw Creek, Royal Palms Resort & Spa, and Pointe South Mountain Resort, among other five-star resorts- Worked closely with.

Phoenix, Arizona (Desert Ridge)

- Created the fitness schedule- Instructed weekly fitness classes- Led a daily resort walk for guests- Provided guests with the guidance they needed to enjoy an active vacation- Managed the state-of-the-art fitness center to ensure a clean and safe environment

Henderson, NV

- Developed, wrote, and edited all internal and external communication material, including brochures, catalogs, posters, newsletters, call center scripts, website copy, and press releases - Researched and developed special marketing solutions to improve brand awareness and increase product sales

Las Vegas, NV

- Conducted interviews, compiled research, wrote and edited articles- Established relationships with local media- Developed creative story ideas for the editorial calendar - Assisted on photo shoots- Tracked circulation numbers- Wrote entertainment articles for sister publication, ShowBiz Weekly

Edina, MN

- Developed, wrote, and edited creative travel content to be used in brochures, flyers, advertisements, and special marketing campaigns for MLT Vacations, Worry-Free Vacations, and Northwest Airlines World Vacations - Developed travel agent incentive programs to encourage sales and increase brand awareness- Worked closely with graphic designers and account.

Edina, MN

- Researched player profiles- Interviewed staff and players- Wrote articles- Edited the newsletter for accuracy

Bloomington, MN

- Created and produced copy for newspapers, magazines, and television to help clients recruit employees- Wrote Ludlow’s quarterly newsletter.

Bachelor'S Degree, Journalism

Media Arts

Activities and Societies: Gamma Phi Beta sorority, Corresponding Secretary (1997)

One Path Social Media Marketing Certificate, Social Media, Marketing, Communications